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FX is expanding its collection of box-office hits with the acquisition of J.J. Abrams/Steven Spielberg’s Super 8, which opened at No. 1 this past weekend with $36.4 million. The Bad Robot/Amblin/Paramount movie joins the two previous No. 1 box-office openers – X-Men: First Class and The Hangover Part II, which were also recently picked up by FX. All three will make their FX premieres in late 2013-early 2014. Because of Super 8‘s strong early performance, its license fee is expected to be close to 12% of its domestic box-office tally. In addition to Super 8, First Class and Hangover II, FX acquired a slew of other No. 1-opening movies this year: Disney’s Tron: Legacy, Sony’s The Green Hornet, Screen Gems’ The Roommate, Sony’s Just Go With It, Paramount’s animated Rango, Sony’s Battle: Los Angeles and Marvel’s Thor.
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I love how this site is constantly spinning the fact that Super 8 did not do well.
The movie was the only wide major studio release, it had a massively expensive marketing campaign that included the Super Bowl, the Oscars, American Idol, 7-11, Twitter; etc and they whored out the legendary Steven Spielberg and his supposed heir apparent. Not to mention the film’s $50 million budget is widely contested for being at least twice the size of that number.
How don’t see how any rational, non-studio employee, could think Super 8 did well. Hmmm…
Let’s go ahead and double that $50 million budget, since you’re so sure you’re right. Super 8 has already made half of that budget within the first 4-5 days of release, despite opening on what’s sure to be the slowest weekend this summer… without a long weekend or Wednesday release. (like you said, only one wide release — you think other studios didn’t anticipate this to be a slow weekend? The other films had lukewarm grosses this past weekend as well)
It’s funny (or idiotic) that you say that Super 8′s marketing campaign was “massively expansive,” despite just about everyone else’s observation that the S8 marketing campaign was deliberately and conspicuously low-key.
For a purely original film (i.e. not adapted from anything, not a reboot, not a sequel, etc.) with no international stars and no revolutionary SFx, I’d say Super 8 has been doing quite well. What would have impressed you, an $80 million opening? $60 million?
Do tell me what kind of box office opening a “rational, non-studio” person such as yourself would consider impressive.
FX Has the Movies
Prediction news for next week:
FX aquires TV Rights to Green Lantern, Transformers 3, Cars 2, Captain America, Harry Potter 8, Cowboys & Aliens, …
That was quick.
No way abc family lets FX buy the exclusive rights to Harry Potter or Cars, the rest are good as sold to FX or USA
I just got back from Super 8 and I was extremely disappointed. The whole movie is a ripoff conglameration of Steven Spielberg movies. FX can have it.
As someone that is WAY outside the inside, can someone explain why it matters these days when a movie’s network TV premiere is scheduled? And who got it first? And why it has to wait until 2013 or 2014 to air? How many people are going to care that far down the road? If I’m really desperate to see that movie in 2013, I’ll rent it for a dollar from Red Box or Netflix or whoever is around by then. I might even be lucky enough to find it on HBO or Showtime or VoD or any of a thousand other sources. And I don’t have to sit through FX commercials promoting all of their marginal shows.