Looks like May wasn’t so bad for movie studios after all. Five of the month’s eight major theatrical releases tracked by SNL Kagan are poised to be profitable. Averaged together, each of the films will generate $464.7 million from theaters, home video, and TV sales. That’s 2.13 times the films’ estimated average cost of $217.7 million — making this the most lucrative May since 2007 when revenues on average were 2.4 times higher than expenses. Since the cost tallies don’t include distribution fees, interest, profit participation and residuals, Kagan figures a film will be profitable if revenues are 1.75 times higher than the estimated expenses.
Disney’s Pirates of the Caribbean: On Stranger Tides sailed to the head of the profitability armada. Kagan figures the studio ultimately will see $1.2 billion in revenue, 2.88 times its estimated $421.9 million cost. Warner Bros’ Hangover Part II follows with expected revenues of $611.4 million vs costs of $213.8 million. The winners list also includes Universal’s Bridesmaids ($311.0 million over $139.6 million in expenses), Paramount’s Thor ($660.7 million over $301.5 million) and DreamWorks Animation’s Kung Fu Panda 2 ($652.3 million over $301.8 million).
Expected losers are TriStar’s Jumping The Broom ($63.4 million vs costs of $66.9 million), Warner Bros’ Something Borrowed ($94.2 million over $135.9 million), and Screen Gems’ Priest ($108.7 million over $160.6 million).


NO WAY they spent 66 million (including P&A) on JUMPING THE BROOM. If they did… shocked.
Shouldn’t Fast Five be on that list? The movie is almost at $600 million worldwide and it only cost alittle over $100 million.
That’s one expensive f*cking panda. $301 million? Kids starving all over, Hollywood on our ass about what we eat, what we drive, how we live our lives … but we have to entertain those starving kids whose parents have no jobs and deserve universal health care paid by others. We’ll just spend $301 million on a cartoon.
nice.
i would love to take a crash course in how Studio numbers and profits work, because I don’t think anyone knows. Obviously Pirates and Hangover are huge moneymakers, but anyone calling Panda 2 a misfire is wrong, and anyone calling Jumping the Broom a success is wrong too? Just another report that states loud and clear: it usually has very little to do with domestic BO numbers these days. All about foreign and liscensing.
Something Borrowed cost $135 million? Does the third act take place in the International Space Station? Is there a scene where a bunch of elephants break out into a flash mob? Can someone here please explain to me how, even when factoring in P&A, that movie cost $135 million? Please, enlighten me.
I know ‘Jumping the Broom’ supposedly cost $6 million to produce…Where does the remaining $60 million come from? It’s a black film so overseas costs should be minimal…Anyone know?
Jumping the Broom cost 6.6m to make and has made over 30m and yet it is going to lose money? You’ve got to be joking. Who does all this calculating?
Nikki, come on, honestly? Do you for one second believe those marketing costs? Do you know how much fat is in there? The only true hard costs of marketing are media buys and shipping the prints around. But the studios roll everything and anything into the “marketing” budget to they can write down the profit of the movie. Almost all of these films will make money, except maybe Priest.
Gee, too bad $1.2 billion in revenues for “Pirates/Tide” isn’t enough money for Disney to hold onto the 500 employees they’re letting go. So much for gratitude and company esprit de corps.
For Hangover Part 2, WB and Legendary do a 50/50 split on almost $400 million after expenses? Good job, Tull.
something borrowed cost 135 mil to make? i thought the production budget was only 35 mil according to boxofficemojo?
How does Bridesmaids get to $140M of expenses if the production cost $33M, with maybe $30M for P&A? What does this cost tally include?
Jumping the broom cost 8 million factor in 40 for p and a …what the fuck is kagan talking about ..he’s an asshole
Go see pirates!
I don’t understand the number for the losers. Jumping the Broom is universally known as a big success for Sony. Made for $5.5M so how do they lose money?
Kagan you’ve lost all credibility. You’ve been hanging out with Anthony Weiner too much.
I thought Jumping the Broom cost around $6 million? $63 million revenue over $6 million cost doesn’t spell loser to me.
The Jumping the Broom number is so ridiculous it makes the entire report completely suspect. No studio is spending $60 million on a black movie.