EXCLUSIVE: Marketing agency Momentum Worldwide, parent company of Hollywood PR agency PMK*BNC, has launched Momentum Entertainment Group, which will have offices in Hollywood, New Orleans and New York. The new group, which Momentum will fund through its Inter Public Group, will be comprised of three divisions: Momentum Entertainment, Artist & Brand and Branded Pictures. It will be headed by media executive/producer Steven Marrs (The World Music Awards), who will serve as president, reporting to Momentum Worldwide Chairman and CEO Chris Weil. “We modeled ourselves after the original premise of the United Artist Studio — bringing great creative talent from various facets of entertainment together under one roof and providing a structure and ownership model to bring great programming to life,” said Marrs. “In creating Momentum Entertainment Group, we are building an innovative way of providing the Hollywood creative community with unique financing and packaging models to connect with broadcasters and brands worldwide.” Marrs is bringing with him his production company Branded Pictures, which will now become a division of MEG providing a full range of in-house production capabilities for broadcast and digital programming. Joining Marrs at the MEG is Chuck Dalaklis (Cartoon Network’s Dude What Would Happen), who will serve as SVP Alternative Programming & Development for Momentum Entertainment, which will handle content development, packaging and distribution for reality, drama and comedy TV projects and live events.
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