Viacom chairman Sumner Redstone stunned the entertainment industry in 2006 when he fired CEO Tom Freston. One of the chief reasons for the move was that Freston hadn’t moved decisively enough to buy MySpace, enabling Rupert Murdoch to pick up what was then the most popular social networking site for $580 million. Redstone seemed to think that contributed to the 20% drop in Viacom’s stock price in 2006 up to the date of Freston’s ouster. The CEO’s successor, Philippe Dauman, would “never, ever let another competitor beat us to the trophy,” Redstone told analysts. Redstone told interviewer Charlie Rose that losing MySpace had been “humiliating,” adding, “MySpace was sitting there for the taking for $500 million.”
But who’s laughing now? MySpace has collapsed into a distant also-ran behind Facebook and Twitter. And Murdoch took a bath on MySpace this week. He wanted $100 million for it but sold 95% of his interest to ad company Specific Media for a mere $35 million. Just imagine what would have happened to Viacom’s stock if Redstone’s passion for chasing fads led him to outbid Murdoch. It’s hard to believe that the owner of MTV would have seen what Murdoch didn’t — that social network fans were being turned off by MySpace’s tawdry commercialism as it established itself as a music and entertainment portal. That provided the opening for Facebook and Twitter to position themselves as safer alternatives for people who simply want to connect with friends.
Of course Redstone’s attack on Freston for losing MySpace was probably just a cover for the fact that Viacom’s chief shareholder has long been fearful of powerful underlings. He also gave the boot to Frank Biondi and Mel Karmazin — and has feuded with his daughter Shari and son Brent. Still, this week’s paltry sale price for MySpace shows that Freston was right and Redstone was wrong. Freston’s travelling and unable to comment on the MySpace sale, but he told CNBC in April that he’s “still waiting for Sumner Redstone to send him a thank-you note.”


It was probably a good move for Freston to not buy MySpace. That doesn’t necessarily mean that not buying it wasn’t the cause of the stock price slide. For that matter, where MySpace ended up going under Murdoch isn’t necessarily where it was fated to go. Facebook has proved — and Google seems poised to again — that there is a lot of value in social networks, run well.
whoa there . . .a bit apologetic for the viacom of yesteryear. MAYBE freston knew something, maybe NEWS blew it. . .as for mel and frank . . .frank stayed long enough for a cup of coffee at a couple ofplaces and took decent money off the table for leaving. mel . . .well it’s not 1989 and the media world has changed. . . but from what one hears he hasn’t.
to be played by treat williams…just sayin…
Karma is a bitch!
Hopefully any pain this created for Tom was quickly erased by improved quality of life, and, ultimately, vindication!
“…That provided the opening for Facebook and Twitter to position themselves as safer alternatives for people who simply want to connect with friends. Sure, the opening for Facebook and Twitter was created because of the “mass commercialism” and the chaotic layouts/user customization. However, do you really think that Tom Freston and Co. would have known of Myspace’s demise? In 2006, Facebook JUST opened up its services to 13+ year olds with Twitter launching just July of that year. Their user bases were not NEARLY as large as it is today. The “opening” was for the taking by whichever superior social media platform– not just Facebook and Twitter.
But who’s to say that Sumner wouldn’t have operated MySpace into the megawebsite it was destined to be?
Just so we can remind all those “shareholders” out there….
Phillip Dauman – $84.5 million in stock, salary and other benefits during Viacom’s fiscal year, which ended on Sept. 30. Included in the giant sum is a one-time stock award — $31.7 million — which is dependent on financial goals over the next five years.
That’s assuming Myspace would have had the same direction/fate under Viacom ownership, that it had under News Corp. Everyone, including you, can be a monday morning quarterback, but i dont think anyone disagrees that the business/culture that News Corp forced and injected into Myspace really drove the downfall.
Or maybe there was nothing wrong with it when Newscorp bought it and it was their mismanagement that killed it… So who’s to say had CBS bought it it wouldn’t still be a vibrant online brand?
somewhat instant karma! who’s cryin’ now?
Sumner owes Freston more than an apology.
The thing about Tom Freston is that his son Andrew is just so good looking. If he was selling MySpace to me for $500 million, I’d pay $501 and throw in a bottle of Veev.
Got an email recently that his son Andrew just joined Vice Media. Then I remembered reading that Tom invested a couple million $$ in Vice a few months ago. Wonder how that investment will turn out! Vice Media will be in the deadpool soon with MySpace.
Nobody with talent or a brain will have much of a shel life staying at the house that Sumner built. Brains, strength, and innovation are frowned upon in the world of Viacom. Mr Freston and Miss McGrath after him are undoutably thanking their lucky stars that they are free from the evil “empire”. Along with hundreds of other talented executives that are putting their talents to better use at rival companies.
Yeah but…THE ELECTRIC BARBARELLAS RULE!!!!
A bath on the buy vs sell price, but this ignores revenues while News owned it. Didn’t the Google ad deal net about 350 mil? I’m not saying it was a good buy but js the buy/sell story is not the whole one.
That’s nothing. I turned down 8-tracks, Pepsi Clear, the Edsel, and an American Football League franchise. Where’s my golden parachute?
everyone thought that MySpace was a very very good investment at $500M.
and since Facebook is now worth $70B; Twitter: $20B, LinkedIn X billion; Groupon X Billlion, etc.
Freston should not be gloating that Fox completely failed to leverage MySpace . . .
this is more Fox’s failure than some kudos to Freston . . .. or some suggestion that Freston was prescient that MySpace was likely to fail . ..
besides they STILL have a lot of traffic. no, they are not Facebook . . .
and now they are quite a steal at 35Million.
watch . . .
3 years from now, they will be worth billions also . . .
Freston is also a consultant and sits on the board at OWN. Explain that one!
Sounds like a lot of “Monday Morning quarterbacking” to me. No-one could have know that MySpace would fail, or even that the reason for its failure might be a COMBINATION of corporate mismanagement (maybe) and market forces (probably). “Tawdry commercialism” is a bit harsh, and, again, easy to say in a rear view mirror. I acutaly think, in some ways, buying and screwing up MySpace was a net positive for News Corp. – it taught them a ton about what not to do online, albeit for a steep price.