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How effing hot is Chris Hardwick as an emerging name/brand in the nerd-geek footprint? Sizzling. First BBC America signed comedian, writer, and web personality Chris Hardwick to host the channel’s new Saturday night comedy block launching June 18th, Ministry of Laughs, and committed to a pilot/special based on Hardwick’s Nerdist podcast. Now Hardwick is selling 50% interest in his Nerdist Industries to Peter Guber’s and Peter Levin’s GeekChicDaily in a deal announced today. The pop culture newsletter will be investing in blowing up the platform and cross-leveraging their respective audiences. Nerdist Industries consists of a wildly popular blog at Nerdist.com; a top five comedy/popular culture podcast on iTunes (recently named as one of the Top 10 best comedy podcasts by Rolling Stone), a following of 1.4 million Twitter fans, and a book, “The Nerdist Way,” to be published on November 1st by The Penguin Group. 
Nerdist Industries is also the production company behind the animated pilot Hard N Phirm’s Musical Time Hole at IFC and is producing the Nerdist pilot for BBC America. GeekChicDaily’s investors and partners also include Legendary Pictures, Joe Roth, Bob Pittman, Seattle venture capitalist Mike Slade, Machinima CEO Allen DeBevoise, and Japanese media juggernaut Yoshimoto Kogyo. “I envision a Nerdtopia where video games are free, Cheetos are currency, and robot concubines sate our sexual thirsts. I am confident that Peter Levin, his brain-trust of genius partners and their combined business acumen will provide the infrastructure to help me accomplish this,” said Chris Hardwick in a statement. Alex Murray of Brillstein Entertainment Partners represented Hardwick and Nerdist Industries in the transaction. [Full Disclosure: Peter Levin was my business agent in the sale of Deadline.]
Editor-in-Chief Nikki Finke - tip her here.
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He’ll never be as hot as Hansel. So hot right now.
Wow. Well played.
Deserved.
Funny guy, smart businessman.
Nobody has his finger on “what’s hot” like Peter Guber. Nobody.
Totally, Geek Chic Daily has taken the internets by storm. It’s like Comicon meets E3 if it was a movie directed by JJ Abrams.
This kind of thing is why Austin and Palo Alto don’t take Hollywood seriously.
Yep, Peter Guber, the guy who didn’t like Superman flying and thought he should have a cool car.
Peter Guber. He really understands America’s pop psyche!
All snark aside, congratulations to the folks at Nerdist!
smart all the way around…nice move guys!
GeekChicDaily, huh? Trust me. No self respecting geek/nerd/gamer/etc. knows what that is, nor cares. Chris Hardwick? Yes. GeekChicDaily? GTFO.
I’m a big fan of both products. Can’t wait to see what they do together!
If Chris Hardwick vouches for geekchicdaily then I don’t need any further encouragement
A nerd is a foolish or contemptible person who lacks social skills or is boringly studious.
Being effing hot and wildly popular is the opposite experience from that.
Does replacing Kevin James on Back at the Barnyard really make you the ultimate geek?
I love the flat tires in that picture. So nerd. So hot.
I love him on Web Soup on G4!!!
Nerd culture is so hot right now it’s not even funny. That’s why you have Hollywood doing everything in it’s power to showcase their shows and movies in Comic Con. I have no idea why Olivia Munn thought she was above it all and decided to jet. She should have done what Chris is doing and cashed in all the way to the bank.
Uhm, no. He is not “effing hot” and can’t believe a woman of your age actually said/wrote that!
As cool as this is for Hardwick, there’s a little part of the fanboy in me that’s screaming “BELLBOY” at this news.
Plus, he should have gone 51%-49%
Hard to believe this is the same dude who hosted SINGLED OUT and SHIPMATES (!) back in the 90s – he keeps going, & going, & going…
Hardwick is awesome.
GeekChicDaily is a joke.
ARE THERE ANY UPDATES ON BRIAN FRONS OF ABC & HIS CANCELATION
OF THE SOAPS–ALL MY CHILDREN & ONE LIFE TO LIVE? I SURE HOPE
THAT THIS DOES NOT COME TO PASS. ABC WILL CERTAINLY LOSE AN
AWFUL LOT OF VIEWERS IF THIS HAPPENS!! VIEWERS ARE SICK OF
REALITY & WEIGHT LOSS SHOWS & ARE DEVASTATED AT THE
POSSIBILITY OF LOSING THESE SOAPS THAT HAVE BEEN ON THE AIR
FOR GENERATIONS ESPECIALLY TO HAVE THEM REPLACED WITH THE
KIND OF TRASH TYHAT THEY HAVE LINED UP TO REPLACE THEM!!
ABC NEEDS TO TAKE A GOOD LOOK–BECAUSE THEY SURE ARE GOING
TO LOSE IF THEY DO THIS!!!!
Isn’t Chris Hardwick the guy who interviewed Scott Snyder and Jeff Lemire for MTV, believeing that they’d founded Vertigo Comics at DC, even though Jeff would have been five years old at the time, leading to an interview in which Scott and Jeff kept snickering all the way throughh?