EXCLUSIVE: A month after Rules of Engagement landed a full-season renewal by CBS, bringing its episode count to 96, the veteran comedy series has been sold in broadcast syndication. Sony Pictures Television has cleared Rules in 45% of the country, including the top three markets, in a series of barter deals with station groups. In New York, Rules has been sold to Tribune’s WPIX-TV New York, in Los Angeles to CBS’ KCAL-TV and in Chicago to Weigel’s WCIU-TV. “The show’s compatibility with The Big Bang Theory and Two and a Half Men, combined with its strong, consistent performance on CBS among male viewers, has been a major enticement to local stations,” said SPT’s president of U.S. distribution John Weiser. “It’s a win-win for buyers because the show repeats better than any comedy on television.” SPT is producing Rules with Happy Madison and CBS TV Studios, with Tom Hertz, Doug Robinson and Jack Giarraputo executive producing. Cable syndication for the show is pending.
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