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EXCLUSIVE: A month after Rules of Engagement landed a full-season renewal by CBS, bringing its episode count to 96, the veteran comedy series has been sold in broadcast syndication. Sony Pictures Television has cleared Rules in 45% of the country, including the top three markets, in a series of barter deals with station groups. In New York, Rules has been sold to Tribune’s WPIX-TV New York, in Los Angeles to CBS’ KCAL-TV and in Chicago to Weigel’s WCIU-TV. “The show’s compatibility with The Big Bang Theory and Two and a Half Men, combined with its strong, consistent performance on CBS among male viewers, has been a major enticement to local stations,” said SPT’s president of U.S. distribution John Weiser. “It’s a win-win for buyers because the show repeats better than any comedy on television.” SPT is producing Rules with Happy Madison and CBS TV Studios, with Tom Hertz, Doug Robinson and Jack Giarraputo executive producing. Cable syndication for the show is pending.
TV Editor Nellie Andreeva - tip her here.
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I’m happy about this. I think this is one of the most underrated and under-appreciated shows on TV. I find myself laughing at this most than the rest of the crap CBS puts on the air these days. I don’t know if I’ll get to see this (I’m in Northeast Canada so I’ll need the Vermont/Platsburgh stations to pick it up if not a Canadian network), but if they do I’ll gladly watch as I only got into this show later on in the series.
Any idea when it starts in syndication? Is it too late for Fall 2011?
LOL, I love how Weiser admits the show isn’t a comedy. It just sucks.
So if I said the Mavericks were better than any basketball team, you would conclude that they are not a basketball team. Good work.
Have you watched it in the last three years?
It’s truly amazing how they can do this with a show nobody watches. Now everybody can ignore it twice.
It has higher ratings than 30rock.
I love the show, but saying it repeats better than any comedy on television is a lie. Either way, yay!!
“the show repeats better than any comedy on television.”
because it’s most people’s first time viewing it
ROE. The cockroach of multicam.
I think it will do well in syndication. Its relatable to a lot of people a d there’s tons of good jokes.
And community and parks and rec….
Yes, I was hoping Rules would go to syndication. This is one of those shows that people are going to find now that it is on everyday and wonder why they didn’t watch it when the new episodes were airing each week. Really it is one of the best comedies on tv that doesn’t get a lot of attention, at least not yet.