WOODLAND HILLS, CA–(Marketwire – Jul 26, 2011) – The Motion Picture and Television Fund (MPTF) today announced that Bob Beitcher has been named the President and Chief Executive Officer (CEO) of MPTF. Beitcher has been serving as the interim CEO for the organization since February 2010.

“Bob’s broad experience in the entertainment industry and expertise in revamping organizations has made him the right person for the job. We were appreciative that he chose to step up last February on an interim basis to lead the organization, and he has already exceeded our expectations in all he has been able to accomplish in the last year. We’re pleased that he’s committed to the role on a permanent basis,” said Bob Pisano, chairman, MPTF Board of Directors.

Beitcher has 30 years of experience in organizational leadership with various companies in the entertainment industry, including as President and CEO of Panavision, President of Technicolor Creative Services, and various senior positions at Lucasfilm, Jim Henson Productions and Paramount Pictures.

“I have admired Bob throughout his career and have the highest regard for his personal integrity and commitment to making MPTF even bigger and better than it already is,” said Jeffrey Katzenberg, CEO of DreamWorks Animation and Chairman of the MPTF Foundation. “I know that under his leadership our best years are ahead of us.”

Since joining MPTF as interim CEO, Beitcher has been responsible for affiliation discussions with Providence Health & Services and UCLA Health System to continue providing long-term care and broaden healthcare services at the MPTF’s Wasserman campus. In February 2011, MPTF entered into a Letter of Intent with Providence Health & Services and plans to announce the next phase of this relationship some time soon. Beitcher has also been working with senior management to develop programs such as Bridge to Health, providing basic low cost healthcare services to industry members who have lost health insurance eligibility, and Health Wheels, a mobile service offering basic medical care to industry members where they work and live. He also initiated an industry-wide survey in late 2010 probing industry members’ future needs from MPTF, resulting in over 10,000 responses.

“As a donor, Board member, and now the CEO of the MPTF, I have witnessed first-hand the dedication and caliber of the staff and the incredible good works that MPTF is able to do for our entertainment industry community. I am truly honored to be part of such an incredible organization and continue to be inspired by every member of the team,” said Beitcher. “With the needs of our entertainment community constantly evolving, MPTF is being pushed to respond in new and different ways to fulfill its core mission of ‘taking care of our own.’ What hasn’t changed, however, is the commitment of this 90 year old charity to turn the incredible support it receives from industry members through donations and volunteer work into acts of kindness and compassion for those in need.”