Bob Walker has been upped to EVP and GM of networks and content at the Weather Channel Companies, where he will be responsible for all live and original programming, including on-air and digital content as well as on the TWC Radio Network. “Bob’s leadership will enable our cross-platform content team to continue their successful effort to evolve our live programming, which has excelled with incredibly comprehensive coverage of the recent tornado outbreaks,” Weather Channel president and CEO Mike Kelly said. “His additional focus on the expansion of our original programming lineup will be an integral part of the future growth of our company.”


Whew! I was worried The Weather Channel might be w/o a leader. This is great news for weather enthusiasts and shut-ins everywhere.
The Weather Channel is due for some re-imagining. I would start to add movies, like “Twister”, “Hurricane”, and “Singin’ in the Rain”.
TWC tried movies for two years. Didn’t work. When weather breaks around the country it became difficult to figure out how to pre-empt the movies in progress. They should have grabbed spectrum years ago to launch a “Weather 2″ Channel for entertainment… now it’s all about “mult-iplatform.”
Bob,
Can’t say I’m a huge fan of your work. Your programming for June was really mediocre here in Los Angeles. Too heavily overcast, not many true beach days, generally seemed to be lacking in overall temperature. I know there are some corporate challenges you face, but some of it comes down to the kinds of pitches you’ve been hearing and I have a great one: high of 82 degrees (on the beach), 5 mph sea breeze, low of 67 degrees, high visibility, mid-low UV index. I’m pitching it as a serialized series, but could convert to close-ended if that gets it made.
Cheers,
Stan
I suspect the Weather Channel will expand their “original” programing so that, apart from the morning hours and breaking severe weather coverage, it will fill the network’s entire programming day, as well as 24-hour marathons of such shows on holidays like Thanksgiving and Christmas, which (barring severe weather outbreaks) will allow the entire staff of weatherpeople and studio technicians to get the day off.