Deadline Comic-Con Movie Contributor Luke Y Thompson reports:
It’s the story every media outlet is dying to tell every year: “Comic-Con just ain’t what it used to be.” This year, however, the event — set for July 21-24 at the San Diego Convention Center — comes with some alarmist (and circumstantial) evidence: Warner Bros won’t be doing a movie presentation. Marvel Studios won’t be either, even though the tiniest teaser for The Avengers last year made for the most memorable panel. Disney initially appeared absent too. So what’s going on? Did the failure of Scott Pilgrim to triumph at the box office following a massive Con promotion last year leave studios leery?
Well, you’d think if that were the case, Universal would feel the most burned — yet they’re doubling down by holding the premiere of Cowboys and Aliens there, inviting many of the fans to attend; one would imagine the big names like Harrison Ford and Daniel Craig will at least attend.
Disney, which now owns the Muppets and Marvel Studios, is likely saving those properties for its own D23 Expo in Anaheim toward the end of August. They are, however, bringing the DreamWorks pickup Fright Night to Comic-Con (in presentation and screening form) — notably, this is a movie that will open Aug. 19, the same day the D23 Expo begins, so it makes sense to hype it sooner. Colin Farrell, Anton Yelchin and Christopher Mintz-Plasse are the big names attending; curiously, the publicity has consistently downplayed the presence of former Doctor Who star David Tenant, and he has not been mentioned as attending, though he’d be given a hero’s welcome if he did.
Warner Bros’ lack of a movie panel may largely be due to the fact that the next Superman and Batman movies aren’t ready to show much yet — Man of Steel star Henry Cavill will be there, but on behalf of Relativity’s Immortals (also Luke Evans, Kellan Lutz and Mickey Rourke; director Tarsem Singh is not currently expected). Certainly WB is showing a ton of TV previews, but I’ll leave that to my colleague Gary Hodges to discuss. The biggest question mark in my mind is what Time Warner-owned Entertainment Weekly will put on the cover of their Comic-Con issue now: traditionally, it’s been a big reveal from a Warners movie.
The biggest name being batted about right now as a possibility is Steven Spielberg, to present footage from his The Adventures of Tintin: The Secret of the Unicorn. Certainly, a Tintin presentation would be wise, as the teaser has left many (myself included) highly skeptical. The fanbase needs persuading, and since it’s Spielberg, there’s probably at least one kickass scene that can get people hyped. But Paramount’s still playing things close to the vest — when I asked a publicist there about Comic-Con plans, I was told “It’s uncertain what or if we’re bringing anything.” That’s not a denial. And there has been talk of a Captain America screening — whether that translates into an actual panel is uncertain, as the regular press junkets and such will already be in full swing for the movie, opening that week.
Superheroes of the Marvel kind will be showing on behalf of Sony, as Andrew Garfield, Emma Stone and Rhys Ifans will try to convince us all that retelling Spider-Man’s origin story yet again onscreen is somehow a good idea (and somewhere, Dylan Baker is gnashing his teeth that Ifans, and not him, gets to turn Dr. Curt Connors into the Lizard). The Crank directorial hyphenate known as Neveldine/Taylor have tweeted that their Ghost Rider sequel will have something to show — star Nicolas Cage is one of the biggest comics fans in Hollywood and rarely misses the big event, so it’s safe to assume he’ll be back to show us more Johnny Blaze … and based on some prior panel performances, he just might be blazed by the time he makes it to the stage.
Whether Spielberg makes it or not, this is a year for major directors in unlikely projects. That other acclaimed Steven, Soderbergh, will direct female MMA (Mixed Martial Arts, y’all, perhaps best known to you as UFC) star Gina Carano in Haywire, and both are expected. Francis Ford Coppola and performance artist Dan Deacon will present footage from the director’s new ghost story Twixt, which will have 3D portions and live musical accompaniment by Deacon (how that’ll carry over to the theatrical experience remains to be seen). And V for Vendetta director James McTeigue will give us an early look at John Cusack as Edgar Allen Poe in The Raven; Cusack is one of those screen presences that every geek guy wants to be, and every geek girl want to be with (“every” may be an exaggeration, but not much of one), so expect a big ovation there.
Then there’s Twilight. Sadly, this will not be the last of these, so expect another Breaking Dawn panel next year too; for unfathomable reasons this series remains popular. K-Stew, R-Pattz, and, er, T-Laut (does anybody actually call Taylor Lautner that?) can be expected along with director Bill Condon. Here is your challenge, Comic-Con attendees, should you choose to accept it: see if you can slip a Gods and Monsters question in there for Bill. Lautner will also be promoting the Lionsgate thriller Abduction, which is full of more interesting actors like Sigourney Weaver and original Girl With the Dragon Tattoo star Michael Nyqvist (HYPOTHETICAL SPOILER ALERT: since he’s foreign, I suspect he plays the villain). Will they be there? Do the Twi-hards care? Maybe, and no.
Lionsgate would also like to interest us in Warrior, an MMA movie with Joel Edgerton and Tom Hardy. Odds are that Hardy’s too busy shooting The Dark Knight Rises to attend, but if that changes, expect Bane questions galore that he’s forbidden to answer.
Finally, Fox will try to persuade us that there’s a way in which Rise of the Planet of the Apes is a sequel-remake anybody actually wanted. If they bring Andy Serkis, though, they’ll get some goodwill.


with revenues down you would figure the studios would be chomping at the bit to go..go figure …
If…and, I state “If” Tin Tin is at all like the initial trailer…it will need a whole lot more than Steven to sell it.
Because they’re starting to realize that if something is popular at CC, that doesn’t translate into mainstream success. Just look at “Scott Pilgrim” and “Kick-Ass” for recent examples. Most filmgoers are not geeks.
This is very true, but almost all geeks are filmgoers, so it might have been initially misleading. I think Scott Pilgrim’s awkward release weekend against the gender polarizing powers of “The Expendables” and “Eat, Pray, Love” was its real downfall. Released at a deader time of the year, I’m sure it would have been lauded for its visuals. I could say the same for Speed Racer, but I’d probably get trolled, so I’d better keep my mouth shut.
Scott Pilgrim didn’t really look (or feel) like a $60+ million movie. Speed Racer at least had more mainstream cred.
shorester is correct. Scott Pilgrim released against huge competition.
Imagine what box office would have been if they didn’t have any presence at Comic-Con?
Both had little awareness of the their comic/graphic novels. Both are quirky and dark.
Again, you can’t blame bad box office on Comic-con.
I have a hard time believing that “Scott Pilgrim” lost even a single ticket sale to “Eat, Pray, Love.” Is there any empirical evidence to back up your assertion?
Box Office Mojo?
No, of course there is no evidence. Just fanboys talking out their ass again. The power of wishful thinking is strong in them.
Nerds –
Your reign in Hollywood is over. You can have your con back: silly costumes, crappy panels, free tote bags, $20 Lou Ferrigno and Erin Gray autographs and all.
The convention proved to be a useless marketing tool and the content allegedly “discovered” here can easily be found on comic book store shelves worldwide.
what toss r u talking about? comic con is just an extra bit of advertising for a studio picture-not integral for the success at boxoffice-wish people would stfu about it being otherwise.
Sperm Guy,
Thank you. We will take it back, now that you guys have ruined it with your dumbshit and bullshit. It might take a while but at least it can start going back to being a true celebration of geekery and fandom again. Deeeeal.
Is LGF not bringing Conan to the comic con?
The less money they waste promoting that thing, the better. The results for ‘Larry Crowne’ should be proof enough that no amount of advertising and marketing can make people want to see a bad movie. Awareness only takes you so far.
Maybe if Larry Crowne could fly. Or turn invisible. And had a robot friend. That would be cool!
Will Universal not be showing anything from The Thing prequel either?!
I just don’t see the mystery or cause for alarm. The movies that should/do apply are not far enough along to warrant the kind of thing that people will be looking for from here. It just happens that there isn’t as much in the pipeline at this moment this year.
Frankly it seems like something to celebrate.
The con audience would be warm to Tintin (and that trailer is really disserviced when it’s not shown in 3D) but it’s not the kind of thing that’s going to make people go bananas there. This year that’s potential is confined exclusively to Spider-Man and Cowboys and Aliens. The other titles floated in this story are all lightweight in
Cowboys and Aliens is going to flop, big time.
Keep telling yourself that.
I’m a nerd. But I agree that just because something is popular at the Con does not mean anything, like it was said above Scott Pilgrim, Kick Ass, now Green Lantern just to name a few.
They’re promoting stuff to the established fanbase. They’re better off putting select items on the internet where it reaches across all boundaries, especially the main stream that may not be awre of some of these properties.
Studios save your money and let the Con regain its heart even if it looses some of its luster
Next year all the studios will be converging on CC – Batman, The Hobbit, Superman, Promethus. CC is going to go crazy. Everyone just calm down.
prometheus appears to be in June and even the batman movie will probably release before next years comic con.
I am most excited to see apes rip people apart like string cheese, but I have a feeling there will be some secret WB reveals during Comic-Con. Maybe it’ll just be teaser trailers, but I have a feeling that it won’t be a complete wash.
Quite honestly, what does Comic-Con do for a film, or even a TV series? I would say not much. I hate to offend my fellow geeks, but the people who attend Comic-Con are not exactly the mainstream audience studios are going for with their mediocre films. Why take a comic book film to Comic-Con when the fan base that’s already interested in the film will see it regardless of whether or not there’s a presence at Comic-Con?
Jimmy, for your theory to work, you would have to assume that everyone attending comic-con is one big homogeneous group.
They are’t. Not every person that attends comic-con has an encyclopedia knowledge of every film, tv show or comic-book property.
You market at Comic-Con to build awareness for your base and expand it. You want to light up the online blogging world (and all the a-list press that attend) with positive impressions of your upcoming film so at least this group of hardcore will make your opening weekend impressive and help in word of mouth.
Having gone to Comic Con as far back as the late-80s (a time where to could pull up to the Convention Center and find EZ parking ON SITE!), I think the pendulum might just be swinging back a bit. And, yes, all the Comic Con “hits” that flopped in theaters certainly didn’t help (SCOTT PILGRIM, SUCKER PUNCH, SKY CAPTAIN etc.).
Once Comic Con became the “it” place to be for movie studios pushing any old product there truly was something lost. It became promotion for promotion’s sake – nobody seemed to care if the film had any real relevance to the target audience (THE OTHER GUYS? BOONDOCK SAINTS II?) or just plain junk (DRIVE ANGRY, JONAH HEX). It just got too saturated and they are wisely pulling back. At least, we can only hope.
Studios that go to Comic-Con are basically “preaching to the choir”. They need to broaden their marketing to a more mainstream audience. The geeks at Comic-Con are already going to see those kinds of films and watch those kinds of TV shows.
Do you have any evidence to back up your claim? Scholarly research?
It looks like it will be the worst comic-con in years. Last year it was too crowdy and too many movies and TV shows were there. And now no one will be there.
District 9.
Comic Con is a waste of time and money for the studios. The hardcore are extremely savvy and skeptical of being sold to. And the mainstream doesn’t attend, and really doesn’t care what the geek nation thinks. Next fad please. Oh wait, board games.
1. The top selling comic each month will sell 150K at the most, and those are usually special cases.Comic Book fans dont even buy the product they love.
2. The mistake was using comic con to advertise their movies. Most people who go to CC, go to hear about upcoming things, meet people they admire, or buy some exclusive toy (or collectors item). Its a convention. Usually artist go to meet their fans, and sell them stuff.
3. Reporters and bloggers get special treatment. Its just a media event. Those bloggers/reporters are the ones that hype up things. I also cant believe they are surprised that internet buzz does not produce the results they want. I bet people talk about “Chuck” on the internet more than “NCIS”, but “NCIS” gets a lot better ratings.
4. They have panels that shouldn’t even be there.
5. They do stupid stuff. Look at Green Lantern. They made Hal Jordan the Green Lantern because thats who is in the comics. The problem is that most people who know Green Lantern know him from the Justice League Cartoon, where he was black. I just thought it was funny when I heard my little cousins asking why Green Lantern was white.
I wonder what a John Stewart GL starring say Will Smith or Idris Elba or hell Chiwetel Eijofor would have looked like? Ah, to dream.
“The biggest question mark in my mind is what Time Warner-owned Entertainment Weekly will put on the cover of their Comic-Con issue now: traditionally, it’s been a big reveal from a Warners movie.”
Superman
They already did that in March. Naturally that landed with a thud and everybody asking, “Is that dude going bald?”
As some actually attending Comic Con this year, I have only one concern: that Marvel Studios provides a screening of Captain America large enough that anyone at Con wants to go. Other than that, I am not concerned that the studios aren’t pimping their material in Hall H. It just means I have a free Saturday to go more than wait seven hours for three minutes of footage that will be leaked on the Internet within 24 hours. And… if anyone honestly thinks that 6500 Comic Con attendees are a legit focus group and indication of how your movies going to go at the box office, I got a bridge in Brooklyn to sell you.
“that Marvel Studios provides a screening of Captain America large enough that anyone at Con wants to go”
It opens that weekend, so you can go take a break and see it at your local theater.
Tennant has stage commitments in London and cannot attend.
T-Laut (does anybody actually call Taylor Lautner that?)
Tay-Tay; the nickname is Tay-Tay.
Thank you, Hollywood. I’ve been going to the con since 1978, and the more the studios and game companies have dominated the event, the worse it has become. Sure, studios have always had their place at Comic-Con. I remember seeing the panel promoting the original Conan movie, for example. But recently, comics have been relegated to the corner, replaced by studios, toy, and game companies. And that has ruined the Con. It used to celebrate the art of comics and graphic novels primarily, and pop/sci-fi culture secondarily. It would be nice to go back to that some day.
I’m all for studio presence, toy and game companies to be included in the mix, but I agree, it’s too much.
Something like TWILIGHT has no business being there. And as much as I love the show, a DEXTER panel… seriously? BATTLESTAR GALACTICA makes sense, but not DEXTER or GLEE.
Too many elite parties, overprices hotels with rooms sold out before the average fan even has a chance.
I love San Diego and I love Comic-Con, but they need to do some serious restructuring. Perhaps if it scales back in the next few years, the idea of moving to another city may not be worth considering.
its stupid for hollywood to think they can promote a stinker at comic con and have it be a hit just cause they came to comic con.
I agree they have turned it too hollywood with their vip exclusive parties and secret events for hollywood insiders. it used to be somewhere the fans could connect and now it’s been taken over by studios and their elitism mentality. I wish the con itself would discriminate a bit more… Especially when it comes to presenters and panels. Glee? Really?