People who illegally download copyrighted movies, TV shows, and music will soon receive a series emailed warnings — and may temporarily see Internet speeds reduced or have their Web surfing blocked — a coalition of content producers and distributors announced this morning. The measures come from a new organization called the Center for Copyright Information that’s backed by trade groups including the MPAA, RIAA, and IFTA, as well as major broadband providers such as Comcast and Verizon. The coalition says it wants to develop a set of common best practices to treat illegal downloads much the same way financial institutions deal with credit card fraud. The participants say that they are working within existing laws and won’t terminate Internet subscriber accounts or provide user names to copyright holders. They just want to be sure that people know when they’re violating someone’s copyright. “Data suggest that, once informed about the alleged content theft and its possible consequences, most Internet subscribers will quickly take steps to ensure that the theft doesn’t happen again,” the group says in a release. The Center says that content theft accounts for $16 billion in lost earnings each year as well as $3 billion in lost federal state and local tax revenue.


I think that trying to get control of this piracy is a good thing however the numbers of dollars quoted that piracy cost borders on ludicrous. The presumption that they use is that if a download is prevented that the user will go out and buy/rent a copy legally or that an user would have bought/rented a copy of a movie/song in the first place if a method of piracy was unavailable.
It’s more likely that a movie is downloaded just because it’s there and the user may never watch it.
The problem with the quoted “loss” figures is that there is (and probably won’t be for some time) an accurate barometer of what exactly constitutes a “lost sale”. Yes, you can measure by downloads and illegal purchases, but this doesn’t factor in the end result on behalf of the downloader/pirate.
There are many different reasons why people pirate. Some download because they want to check the work in question out before buying it. Some feel that the publisher or production company has wronged them or taken away their customer rights. Some end up buying or watching the work in question legally after downloading, and some will never pay for any product.
Yet, there seems to be a correlation between critical opinion of the work in question and how many times its downloaded. If your product is “good”, it will be downloaded a lot, but it will also make a lot of money in merchandise and viewing returns. If your product is lackluster, downloading weeds it out and changes public opinion. There have been examples of television shows (Lost, Battlestar Galactica) and films that have seen their viewing figures double or triple thanks to online piracy, giving them the highest ratings on their respective channels.
Online video streaming services (for films, TV, games, etc.) are also a major factor. Every time you shut one down, another one pops up in its place. Hollywood was so focused on going after those Mickey Mouse torrent sites while letting sites like Tv-Links and Surf The Channel run unmolested for years.
I don’t think there’s any quick fix to the problem. This move by content providers is late to the party.
Is this only in the USA
How about companies offer a downloadable or e-copy of their film on their site as a separate package rather than including it in a hard copy DVD you also have to buy if you want to get it? That’s backwards.
This will NOT stop people from downloading. People can, will, and have found ways around being tracked and caught. The entertainment industry is the biggest drain on the economy and well being of the country as it is. I think the industry can afford to lose a few billion. I wish more people would download.
Have you looked for work in LA lately? Have you heard of all of the layoffs over the years? It’s a business. The business needs to exist in order for anybody — from the top on down — to make any money. Would you spend years creating something and then not care if people stole it and watched it and you got no compensation?
People are just trying to rationalize why they take a product that is indeed protected. In the end it means fewer jobs, fewer opportunities to be produced, less risk taking by the studios and investors.
So basically they’re going to threaten to do what they’ve been doing for the past decade? Talk the talk but don’t bother walking the walk? I would love to wake up in a world free of unlicensed streams and filesharing sites, but to accomplish this you would need a time machine to go back and stop the movie industry from getting their VHS payday and stop the music industry from pressing singles.
They just can’t see the forest through the trees. They continually make bad decisions in how to fight piracy. Who even needs to download anymore. I watched Transformers 3 streaming online the day it came out. It’s not illegal to watch and there’s always some Chinese guy willing to make a buck on adsense.
The best streams are the DVD’s they send out for awards shows. Crystal clear and no coughing, phone ringing or babies crying.. Although I do kind of like that. It’s like going to the movies in the comfort of my own home.
Hollywood can either embrace the internet or let it ruin them. It looks like they’re choosing the latter.
So if someone illegally downloads content they will make it so the only way they can see content is to illegally download it? Nothing can go wrong with thar plan.
Theft is theft, regardless of how much profit the owner has already realized. By your logic, it would be ok for me to take your car just because I like it, though can’ t afford to buy one just like it.
$16 Billion in lost revenues and $3 Billion in lost taxes???
What a load of bullshit. And WHERE exactly did these numbers come from? I once asked a guy who would know exactly how many bootleg copies of a hot title would sell in a high traffic flea market environment…the answer…not fucking many. The biggest bootleg blockbuster ever would maybe move a couple of hundred copies before people moved on to the next thing. And if you were to extrapolate those numbers to downloading, there’s still no way you would come up with numbers like these.
Plus the whole premise is faulty. As the guy said above, it’s “infringing” not “stealing”. The studios keep trying to paint downloading as stealing and using the cinematic term “piracy” when it really isn’t. Notice how every article including this one say things like “people illegally downloading” or “people stealing” when discussing this topic. Do the studios think if they say it enough it’ll become true?
There are issues of infringement and fair use and the unwanted dispersal of certain intellectual properties but those things need to be discussed at a higher level than this. Turning the internet into an enforcement unit because studios are too inept to do it themselves is pathetic. Is Comcast going to pass the cost of chasing people off to subscribers?
It’s a waste of time anyway for three reasons…One…people who download are mostly doing so because they wouldn’t go anyway or they want to see it again or because they can’t get out of the house or whatever. Later on they buy it anyway. People still ultimately prefer the genuine article. It’s more about freedom of choice then anything. Wanting to be free of someone telling us when and where we can look at something or at least being allowed to have a little more flexibility…Two…the real problem, if it is really as bad as they claim..for this is overseas…everyone knows this. Concentrate your efforts over there. And if the nations in question keep letting the crime continue, then have them killed or shut up and go home.
And three…the most obvious…the studios are chasing phantoms. There’s no vast criminal enterprise. There’s no evil cartel to break up. And I am sorry but nothing will ever convince me that there’s that much money lost from this. Pirates 4 made like a billion dollars. You don’t think that wasn’t downloaded a bunch? And TAKEN was online and in video stores for months before it hit in the US and it was a huge.
So cut the crap MPAA and it’s inept brethren…stop trying to litigate this issue and take intelligent steps to adapt to it. Because you are not going to win allies with fear-mongering, finger wagging and bullshit imaginary losses. Maybe they need to bring in a Smokey the Bear like figure. “Only YOU can prevent copyright infringement!”
And finally…is this really more important than all the other problems we are facing? How many Government resources do we have to take away from things that really COST us all to deal with this bullshit. We got people stealing trillions from us and we’re supposed to go after some guy who downloaded Yogi Bear?
Find another way to deal with this other then sending “the man” after everyone. The man WILL fail.
You are delusional. Sounds like you’re about 30 years old and grew up in the time of Napster when teenagers thought everything you could put on, and get from, the internet was free. Studios aren’t chasing “ghosts”. They know how much money they’re losing with piracy and they know they’d better figure out a way to stop it or the movie industry will look like the music industry in a decade. The studios are greedy, but they aren’t stupid.
Look, someone’s creative work is copyrighted – even if there’s no formal copyright. Doesn’t matter where or how another person is abusing that copyright, the licensing of that content is how the artist makes a living. Since Napster killed the recording industry (along with music stores, venues, etc…) “music” may be free on the ‘net, but how is the quality of that music? You get my drift?
“People who download [illegally]” are thieves, end of discussion. They don’t do it because they can; they don’t do it because they can’t afford to go to the movies; they don’t do it because they’re pissed at the entertainment industry – they do it because they’re cheap and they want something for nothing.
Well, tough shit.
Any movie worth pirating these days cost hundreds of millions of dollars (production and marketing) to put out there and the company that put it out there deserves to get their money’s worth (even if they don’t pay residuals like they should, but that’s a different argument).
Look at it this way: if you’re in a restaurant and you don’t like the food you were served (or even if you do and you intended to dine-and-dash), does that give you the right to run out (like a chickenshit sixteen-year old) without paying the check, figuring that since you’re not running out with food, you’re not “stealing” anything? That argument is less than rational.
The price of a movie ticket is cheap compared to what it was fifteen or twenty years ago. DVDs are available to own for about 1/3 of the cost from back then. ($5.99, anyone?) Cost of popcorn, candy and soda in the theater too much for you? THEN DON’T BUY IT! Theaters would drop the price of these things if people would stop paying the exorbitant prices. But that’s not ticket prices, is it?
No, the cost of watching a movie isn’t the issue. The fact that pirated versions (even the shitty, “cell-phone’d inside the movie house” versions) are out there and available to the loser, thieving, shitbag people of the world who want something for nothing – that’s the issue.
There is no rationalizing that makes that okay. It’s just stealing, that’s all. And you know it.
Completely agree, stargazer.
If we don’t compensate the people who create the entertainment we enjoy, eventually there won’t be any of it left.
OK, angriest, can you tell us what changed the music business so much? Would you want to be earning a living as a recording artist now or working for a label? (And look at the quality of what is out there now. American Idol? It’s really bad compared to the days before digital.) Unpaid digital downloads, streaming, whatever, the fact that people decided to obtain music via their computer and play it on a different device. The copyright law protecting those works did not keep up with this change. This is another step in trying to keep up with the changes.
So let me get this right….when studios steal copywrite from writers that is good but when WE steal from studios its bad?!
Hmmmmm
Paybacks a bitch suckas!!!
Hey Guys!
I know someone who received one of these notices today. It came to my friend on their Verizon Wireless phone, on which, I guess they had downloaded a movie and/or album via torrent files.
The notice popped up through their phone’s internet browser and would not let them go to any other website until they agreed to terms that they would get rid of any copyright material on their computer (or in this case phone) and would promise not to do it again. The notice said it was coming from “Road Runner.” Once my friend clicked it, he was able to get back on the web.
It goes without saying, but it definitely shook him up enough to delete the material from his phone.
Thought you guys might like to know some of these details!
Here plain and simple, people download illegally because they either don’t want to pay or don’t believe that the studios deserve any more than they get. is it wrong to want to get music for free? comparing stealing a tv from walmart is a terrible comparison mainly because it is NOT AN OPTION. when someone steals music they are stealing from artists that make millions, industries that have ruined many genres, introduced crap music, and charge too much for music. how’s this for an idea, do what rhapsody is doing and make a subscription with unlimited downloads, i don’t know how well it worked or works but that is a solution. i’ve just gone over a couple of comments and its ridiculous how many people compare stealing music to stealing cars and such, it’s not the same at all. A person bought a car with their own money, stealing it would be from that person who worked hard to buy that car or strealing a tv from a store would be bad cause of the fact that they are expensive. Music is an art, not something industries should fight to make money from if they already make enough. the government or industries can do what they want, but guess what, it’s not going to change the fact that people will not buy music. what are they gonna do, send millions of emails out threatening to slow down their internet or some crap like that? good solution except you forgot the part where there are millions of people doing it. if the movie and music industry was struggling then sure I would pay and I do pay for artists I respect and enjoy. maybe i would pay for something if i felt guilty for stealing from rich people who care nothing about other people only themselves and could care less about the people, they just care about their wallets. The internet should be free and if people buy illegal music then so be it, artists and industries will still be fine and there is a lot more to copyrighting than just saying it is yours. I have heard so many music artists who make mixtapes or private recordings simply because they want people to hear their music for free because that is what music should be. Often times their work is worse when the industries have a say in how they make it. It’s a simple solution, get over it, their rich and they’ll live and be ok and they still won’t care about anyone but themselves, they just want the extra buck. How bout we focus on something that is important. if piracy affects small film makers then stealing from them is terrible rather than multi million dollar corporations. And for those who preach about stealing is wrong no matter what it is, you are half right, but when it comes to this just shut up because your morals may make you feel a bit better when you say “doesn’t matter it’s still stealing” but im sure you’ve downloaded something illegal and if you haven’t well im glad you can pay for all of it cause i am certainly not paying 4000 dollars for the 4000 songs i have. music is to be shared not to be bought. many artists (most that suck like bieber and chris brown) aren’t in it for the music, they’re in it for the money. let’s see how many artists stick around when they aren’t getting paid millions of dollars. Grow up CCI you’re just going to notice that people just wont buy music all together, youre making plenty of money, stop complaining and grow up
When you download illegally, you are killing the career of the artists you like. If their songs don’t sell, they don’t get another recording contract.
I had a book with a major publisher recently. Someone decided to put the whole thing on-line to make it available to people who didn’t want to pay for it. If one-tenth of those people had bought the book instead, I’d have a great career. As it is now, I’ll never get another book contract ever. Hope you all enjoyed it for free. Jerks.
Wow, where to even start…?
“when someone steals music they are stealing from artists that make millions”
You are so off in this assumption it’s actually disturbing. Many of the artists I enjoy listening to are far from being “millionaires” and are scraping by, while spending numerous weeks and months away from their families on tours toiling for every penny they earn. You stealing their work doesn’t make you some sort of Robin Hood you stupid hypocrite. It makes you a scumbag. Similar to the ones you are decrying.
“im sure you’ve downloaded something illegal and if you haven’t well im glad you can pay for all of it cause i am certainly not paying 4000 dollars for the 4000 songs i have”
And here is the illegal downloaders argument in a nutshell. An entitled, petulant child who feels they deserve everything for free. I’m a card carrying liberal who makes a middle-class wage and I can’t even believe what I’m reading. If you can’t afford than you don’t need it. It’s entertainment. I actually have to budget my income to afford the things I want. Do I get EVERYTHING I want? No, but that doesn’t mean when I can’t get something I then rationalize stealing it.
But you’ll buy a $60 video game won’t you, you piece of trash?
You are everything that is wrong with society and the reason music, comic books and movies will have a short lifespan beyond this generation.
They been saying that contracts/careers will end for the past 15 years and I still see the same artists all fine even though piracy has increased. There’s no proof that copyright infringement might kill music/movies/comic books. You sound angry, take a pill.
Just because something is illegal doesn’t mean it’s wrong, and vice versa. For example, it was illegal for black people drink from “whites only” water fountains during segregation, but it wasn’t wrong. Then slavery was legal, but it was also wrong.
What is lawful is not always moral, nor is what is unlawful always immoral.
Average non-matinee non-3D ticket price 10$. Small popcorn & Coke 5$ & 4$. Take that times 4 if daddy treats the wife and kids out. Total: 76$. Oh, parking another 4$. Total 80$ to see one top of the line, none 3D film. (mind you, small popcorn, small screen, off theatre)
Of course the dad could wait some three month and rent/buy the DVD. But you wanna be the looser dad, who can’t have his kids see the latest coolest studio flick of the summer?
Now the dad turns to piratebay or something like that. Finds a copy (stream) and the flick is pretty much for free. Sure the dad watches with a mixed feeling. He knows he does hurt the film-industry! But he doesn’t know anyone there. No caterers no grips, no drivers, no AD’s. Except he reads his wife’s People magazine. Wowa, Angelina made 30 Million $ last year. He knows her, because “Salt” is still on his hard drive. He sure is not hurting her too much, he thinks. Okay, his kids didn’t see “Salt” but Johnny & his Pirates. Uh, Disney. He doesn’t know anyone in the Mousehouse either, but he read that Bob Iger made some 29 Million $ last year.
The dad doesn’t understand the fuss about Piracy. He doesn’t know how much a driver and a PA makes on a film. He knows, Johnny will never be out on the street, hustling for money. He knows he is doing something illegal, but he is a little guy, who lost out on his mortgage. He does go to the theatre maybe five times a year. But he sure as hell can’t afford to see the 10 over the top movies of the summer, the studios are bombarding him to see in all the print and TV ads.
He reads that an average studio 3D Marvel extravaganza movie grosses in excess of a 100 million $ at the box office. He doesn’t know the math around it. (Neither do I) He knows his family enjoys “Pirates” and doesn’t Jack Sparrow screw with the authorities, well, because he is a Pirate.
I work in the industry. I know what a PA makes, a grip, an AD, and a screenwriter. I can afford to spend at least 700 $ (!) on a bunch of summer hits. But I also the “the dads”. They will always out there, who are aware downloading is illegal, but he can’t afford 80$ a week on ONE summer tentpole flick.
Clever post, good points. But Dad should make sure Johnny has no dreams of working in entertainment and becomes an engineer…
It’s ridiculous to mention a couple of blockbusters that made a ton of money and then say the studios are greedy assholes. Indeed they are, but the question goes much further.
In a monetary system piracy doesn’t work. I would love to release my films free for everyone, but as others comment, that’s impossible the traditional way. If I want to do another film, my investors have to get their money back to invest in the next one. It’s easy to be outside the industry and complain about greedy Producers. Do a movie you self and see how hard it is. It’s also ridiculous to say “make better movies” and people will pay for it. We want to do good films. We work 15/h days to do just that. And the movies people love, is number 1 on the download list on piracy network anyway, so that argument doesn’t work. And really, how many download to see if it’s good, and then buy it, come on.
But I truly believe it’s not the “pirates” role to change, it’s us Producers. There’s a new media climate today we have to adapt too. I believe in Offer, not Forbid. I don’t want a society with more laws about forbidding services and connection around the world. Use the Internet. There’s Netflix in the U.S. and it’s growing. In the rest of the world there’s nothing like that, there’s no iTunes, no Hulu, not a single good service to provide a lot content. Besides the piracy networks.
File sharing is a great way to get access to a lot content. Not only the number one movies/music. Netflix have a great range of content, people are willing to pay for that. Some say people have adjusted to get everything for free online. And yes, many things should be free online, and companies finds models that provides free content. But I believe people are willing to pay a reasonable price. With reasonable I mean cheaper, because digital content is much cheaper. But we pay the same amount as in the video store right now. That’s so wrong.
The industry is changing, but slow. Put pressure and demand good services, not only in the U.S., but understand there’s more then greedy studio producers out there. There is people willing to sacrifice their life, trying to do good films. Celebrate them by paying $2-3 so they will sacrifice another 3 years to do another one.
There needs to be something like Soundexchange (collecting royalties for music) to collect royalties for streamed or downloaded content. I think a movie industry consortium should be formed right now and they should get themselves a .movie gTLD from ICANN and give any studio or independent producer the opportunity to make their movies available for Internet access in one place. Make it easy for people to pay a nominal fee and have a separate royalty collecting agency in place as well to collect all copyright royalties — and then pass the stats on to SAG/AFTRA and the rest of the guilds so everybody gets their residuals from what is being viewed online. (gTLD holders set up a registry and they can know exactly who is accessing their domain. They could have a separate domain for each movie — Transformers.movie, etc.)
This could have happenned 10 years ago. At least SOMETHING is starting to happen now, that parties with a vested interest are starting to come together. They need to act quickly though.
The Person posting as I Hate You is Kurt Sutter, of Sons of Anarchy. Good times.
Illegal to download shit I already paid 15 bucks to see once? Fuck you, man. Come and get me.
Exactly, KimmmmyD, you already paid for that Chili’s hamburger the first time– why should you have to pay for it the next time you want to stuff your fat face? Shouldn’t you get EVERY Chili’s hamburger for the rest of your life free of charge?!
You are an idiot.
Can someone answer this..
I’ve always wondered why on Disney movies that when we come to the end of the credits it always say .. this movie was made for copyright purposes in the UK.. all Disney movies say this and I’m now seeing turn up on some other movies.
My question is, why? are the copyright laws more favorable (or harsher) in the UK than the rest of the world? Or is it for tax purposes?
Just something that has always vexxed me.
reality is this:
electronic media distribution will not be contained…. its not technically feasible… there will always be a circumvention…
the push by the industry for ill defined legislation like PROTECT IP further erodes privacy, due process, and will be easily circumvented.
so, in essence, Hollywood has the task of making movie going / purchasing competitive against sitting at home watching on the couch.
THATs the real, capitalist, issue…. how is it tolerable to make it a >$100 (with food) experience for a family of 4 to see garbage like The Expendables in a run down 20 year old theater with sticky seats and poor AC during a major economic downturn ?
if the industry continues to put out hundreds of crap movies a year under these conditions how can they possibly expect customers to keep paying until they find something they like? That means it will cost me (from past experience) >$500 to find a movie for me and my family to see where we don’t feel like we got taken when we walk out.
the industry has dug it’s own hole through the arrogance that they could park their fat rumps on the model from decades ago yet charge 2010′s prices and have us just bend over for it.
I’ve got zero sympathy for Hollywood… you guys need to step up your game….
Only items seen as valuable get stolen.
When’s the last time anyone made money smuggling people into N. Korea?
Low value deal.
The ‘net is awash in junk grade creative offerings. Nobody steals those.
It’s only artfully made material that gets swiped.
And that material is not easy to make. So, it should not be easy for someone to take it without paying either the creator or their agent, either.
More like 50 million
think of Hollywood as being a sandwich store with a $10 cover charge…. you pay to get in, it’s 100 degrees and you then have to pick whats behind door 1, 2, or 3… one has a stick, one has a stone, and one has a $3 ham sandwich….
thing is, they keep all the sandwiches out in the back alley on a card table with no one watching… then get pissed that no one is paying to get in to be uncomfortable and maybe get a sandwich….
the burden isn’t on the public… it’s on the industry to improve their offering or their security or both…..
Stealing is stealing and I do think the illegal downloading needs to stop. I can’t get over the entitlement issues of some people. “I want it and don’t wanna pay for it, so I’m taking it because I can.”
That said, can’t the studios trim back some of the paychecks to help recoup their money lost on flicks? I mean COME ON – stars who are making $20 million dollars for a few months worth of work? That is so gross. If they don’t want to work for less money, find the next “it” girl or guy. Move on. “Next”. A-Listers start to believe their own press and think that they are irreplaceable. When clearly, most of them are. I would be just fine with any number of “unknowns” in a lead role if they were talented. I know that it’ll NEVER happen, but just sayin’.
Jeebers. It’s whack-a-mole.
Any tard can find a workaround for this crap.
This bollocks ain’t gonna stop piracy.
Of all the comments listed here, I have only seen one that has a mention of the underground market of any film that has been pirated by China or India or any other country.
This article wants to maintain that a certain amount of money is lost (domestically) for their properties.
I understand the desire to control an asset, but these aren’t tangible. Can you place a price on Avatar? Ok, how about placing a price on The Last Airbender? Both are assets. One a piece of shit, the other a billion dollar commodity.
But in other countries (I don’t need to name them) these are downloaded regularly, are sold on street corners and in shops, and does any of that revenue generated get back to the distributor? Producer? Investor?
Instead of trying to clean up your on backyard with a bullying big brother, maybe you should take care of the Income stream other countries seem to warrant and not provide back.
The entertainment industry has bribed politicians into providing it with government enforced monopolies. It is our duty as proponents of a free market society to do everything we reasonably can do to crush this unholy alliance, including costing this beast some of its revenue.