UPDATE, 8:10 PM: Reached late Thursday, Rosenthal said “Joel and I always had a great collaboration and we remain close friends. And Joel was instrumental in negotiating for Keith Olbermann to come to Current.”
PREVIOUS, 4:15 PM: Mark Rosenthal decided to leave because Joel Hyatt was crowding him in, we’re told. The co-founder wanted to run Current again after Rosenthal recruited Keith Olbermann to come on board. The channel began to generate a lot of buzz as its focus shifted to news commentary and politics as opposed to long form non-fiction programming. Hyatt’s desire to run the operation reached the point where he and Rosenthal agreed a few months ago to be co-CEOs, although the company didn’t announce that change. But the the channel’s too small to require two chiefs. What’s more, Rosenthal had held bigger jobs by himself when he was CEO of Interpublic Media and COO of MTV Networks. He was a board member at Current when Hyatt asked him to step in and professionalize the programming, marketing, affiliate sales, ad sales, and research efforts at the channel that used to be based in San Francisco. Olbermann’s said to be upset by Rosenthal’s decision to leave his job and the Current board. But even Current’s most famous personality doesn’t have the clout to overrule Hyatt.
PREVIOUS, 3:03 PM: Current TV has just released this statement about its CEO Mark Rosenthal leaving the network, a little more than a month after the premiere of the revamping network’s new flagship news show Countdown With Keith Olbermann. Co-founder Joel Hyatt is replacing him. The statement:
After six years as a board member, and two years leading Current as CEO, Mark Rosenthal is leaving the company and Joel Hyatt, who co-founded Current with Chairman Al Gore, will again assume the title of CEO. During Mark’s tenure, Current has become a focused cable network with a world class leadership team, a new brand identity, a move towards long-form, ratings-driven factual programming and a solid foundation for growth. These results helped pave the way for Current’s recently successful launch of Countdown With Keith Olbermann and the network’s major strategic shift to become a political commentary and news analysis network, with a clear, progressive point of view.

Did Al Gore get jealous of Oprah?
Peter Principle strikes again.
The more glowing the outgoing press release, the further perspective employers should stay away.
Thanks, didn’t know about the Peter Principle, just looked it up…
Mark Rosenthal was a disaster. But it was a disaster from the get go; MTV and Current could not be further apart philosophically. Then he brings in other MTV execs and the message of the channel, which by the way is a nothing message when you are getting a little over a hundred thousand eyeballs a night, it becomes convoluted with another channel trying to create non-scripted programming because its cheap. When will people learn that executives do not brand a channel, creative talent brands a channel. The ego of the executive is out of whack with the reality of what makes a show successful; a great writer with a vision for what they want to do.
Kudos to AC, whose analysis is right on.
The most important word in his appealing analysis is “vision.” What is the CURRENT vision?
Shouldn’t a spokesperson come on screen — someone besides the talent, a little more appealing than Gore (snore) and Hyatt (all business) and Olbermann (all Olbermann) — and share with the audience what’s happening and why, what’s at stake and with what methods CURRENT will attain its new goals? How about a presentation that is visually appealing and a little coy — something that can and will go viral?
Current even in its slightest incarnations was in touch with its audience. Now there’s all this backroom planning, neither transparent nor open nor involving. There is no other progressive-community TV network, but great opportunities are being forgone.
Stablize and move forward. Now. This is the chance of a lifetime. And so, so important to America’s future. Thanks.
AC, Bob,
You guys are on crack.
Rosenthal’s entire plan was pure brilliance.
He saved a sinking ship that no one would buy.
He cut costs, improved content, and reformatted the channel into a venue that would appeal to advertisers.
Come on… The short form clips thing did not work.
And the cream of the creative staff were kept on to grow into the new format.
Sorry if you were not among them.
GR