No word about Hulu’s effort to find a buyer. But CEO Jason Kilar offers a strong sales pitch for the company in a status report he posted online today. He says the company owned by Disney, News Corp and Comcast’s NBCUniversal is “on pace to approach half a billion in 2011 revenue.” With 875,000 customers in June paying $7.99 a month to watch streamed movies and TV shows on Hulu Plus, “we anticipate exceeding 1 million paying subscribers before the end of this summer” — a target the company originally expected to hit at year’s end. Kilar says that when ad sales are thrown in, “we proudly and profitably pay the content community approximately $8 per subscriber per month for the content offering you see today on Hulu Plus.” The CEO adds that it is able to “thrive on low margins and the unusually effective Hulu advertising service we’ve built and will continue to innovate.” About 25 million DVRs, Blu-ray players, game consoles and other devices can receive streamed videos from Hulu Plus, but Kilar says that will “grow aggressively over the balance of 2011.” He also crows about the content available on his service. Hulu Plus has 15,000 hours of programming, up 67% from November. It has 2,180 TV series, up 129%, with the addition of shows from Viacom’s MTV, Comedy Central and VH1. ”We remain a team that believes in the value of convictions, thoughtful stubbornness, and the relentless pursuit of better ways,” Kilar says.


i find this hard to believe.
How mamy will stay when faced with a commercial every time they want to ff or rew? Way way too many ads.
Does this mean PAYING subscribers? Because I had a free trial through Xbox Live that lasted from the middle of May to the end of June, and I’m fairly certain they did the same for PS3 users once their network was back up.
I think they gave PS3 users a credit. I’m not certain though.
The buyers will be lining up to purchase this barely profitable service FROM the companies that provide most of it’s content.
Ooooooh! Wow! They pay $7 million for content in total. That figure is extremely unimpressive. It reminds me of Jerry Seinfeld getting writers cramp endorsing all those residual checks from “The Super Terrific Happy Hour.” Good luck to you Jason. Sounds like you have a sound business that will survive when you have to pay market rates for premium content. Or, you will personally make a lot of money when Hulu gets sold but you will not have created any long term value for anyone. If it was your plan to make alot of money personally by finding a greater fool then I say: Well Done!
Uh okay Jason Kilar. Spin spin spin….whatever dude. Hulu Plus sucks.
Nothing about Hulu makes sense. While I use Hulu (free version) to catch up on few week old tv shows, there is NOTHING enticing about Hulu Plus. It is essentially Netflix at the same price, but without the movies and good TV shows.
I must admit that they sucker in 875K subscribers, but Hulu Plus offers no premium TV shows like Netflix does with Starz. I’d rather stream Weeds or Mad Men or Netflix than Cheers episodes on Hulu Plus. Also, a lot of the Hulu content (primarily all of the ABC shows), I can already get on Netflix Instant Watch besides the current season (the only advantage Hulu Plus has).
This sounds like pure spin to me. I know a lot of people, including myself, who use Netflix streaming, but not a single one who uses HuluPlus, even as a free trial. I gave it a shot when I had a three month trial and I stopped using it after a week because the viewing experience was so unpleasant.
I felt the same way… publicity spin
I guaranteed this includes all the people that signed up for a 1 week free subscription and then cancelled.
Fuck, I keep forgetting to unsuscribe. Bet there are others.
Would be nice if you fools actually read the blog post, but as usual the hate on this site knows no bounds and apparently not much about business.
From Kilar’s blog post: “In our first 7.5 months, we are fast approaching the 1 million paying subscriber milestone (we already have over a million when including those in a one-week free trial period).”
Hulu is a quality platform, a very strong and recognizable brand name, and should it be sold to the right company (Amazon/Google), it will be able to heavily compete with Netflix for acquiring film and TV libraries since the parent company will have deep pockets to spend on content.
“Fool?” I’m a cut-the-cable consumer looking for a platform. Tried HuluPlus, it blows. It’s not up to me to “understand the business” it’s up to Hulu to create a product I’M WILLING TO PAY FOR.
Keep talking down to the end consumer. That’s a recipe for success.
I use it occasionally. It’s only $8. If that has a serious effect on your finances you probably have more important problems than the way you watch tv.
Slow load times, too many ads for something you pay for. I did the free trial and forgot to cancel, so I think I was a customer in June too.
It seemed like a good idea, but when browsing the shows, I realized I was paying $7 a month for Bonanza and The Munsters. What the hell?
That number is sure to drop I already canceled my subscription
I mean wayyyyy to many commercials, wayyyy to many,
at the very least let me watch 10 of them at the intro
in the middle of these shows they show the same 4 commercials over and over again,
I’m a happy Hulu Plus customer. The ads don’t bother me at all. I pay for the convenience of being able to watch shows on my TV and not on a computer screen. Hulu has a lot more current shows than Netflix. Since I can’t get local channels in HD on DirecTV where I live, I watch network shows on Hulu Plus in HD instead.
Hulu was the place to catch shows the next day but now the shows aren’t available for weeks, and they don’t have have hot shows like True Blood, Mad Men, Falling Skies or Game of Thrones. Heck, they don’t even have new eps of Covert Affairs. Web TV is the future but Hulu keeps offering less and less; what’s the point of paying for cable AND Hulu? It’s cheaper to DVR.
hulu and netflix are about to become worthless
there is a bill that is about to be passed
any illegal downloads, file sharing, facebook, myspace sharing and your internet is cut off period,
when that happens the tv studios, movie studios, record labels, software companies and ad agencies will all go back to the way it was before,
which we all know was a far better business model, more profit, more jobs ect,
it will be nice to see the founders of napster and other illegal download sites broke once again when their shares of facebook, myspace and other worthless internet sites drop from $200 a share to 2 cents a share,
you have to ask yourself
what is a company really worth if your billion friends are gone because they can no longer file share ?
Two cents,
not a penny more,