Commercials house Park Pictures has unveiled a feature film unit, Park Pictures Features. Park Pictures’ Jackie Kelman Bisbee and Lance Acord are teaming with indie writer-producer-director Galt Niederhoffer and producer Sam Bisbee on the venture, which already is underway on its first project, Robot & Frank, which stars Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schreiber. The family comedy, which centers on a curmudgeonly dad (Langella) whose kids install a robot as his caretaker, is shooting in New York. Jake Schreier is making his feature directorial debut; Niederhoffer, Bisbee, Kelman Bisbee and Acord are producing, and White Hat/TBB is exec producing. “Park is a company comprised of filmmakers, so as we grow and evolve it only makes sense to develop and produce their feature projects,” said Acord, a director of photography whose credits include Lost In Translation and Where the Wild Things Are. “Being a commercial production company, we have a unique opportunity to utilize our resources within the industry to economically and efficiently make longform films.” Park Pictures plans for two movies in the first year.