UPDATE, 3:05 PM: The Street doesn’t seem to be buying CEO Michael Lewis’ claim that all’s well with RealD and 3D. RealD shares have lost 47.3% of their value from May 19, when co-founder Joshua Greer resigned as president, to the end of trading on Thursday. The stock will have its lowest closing ever tomorrow if it doesn’t improve from today’s after-hours trading price of around $15.75. Although Lewis says that “the economy’s under duress” causing consumers to second-guess the high 3D ticket prices, RealD will be fine if exhibitors and studios decide to charge less. “Our fees are locked for the term of the contract,” he says. He avoided answering a question about whether 3D tickets will typically account for between 40% and 60% of domestic box office — in June he said he didn’t see a trend when Disney’s Pirates of the Caribbean: On Stranger Tides and DreamWorks Animation’s Kung Fu Panda 2 opened close to that range. Lewis did say, though, that the numbers could improve as theaters have additional 3D screens and releases don’t open “on top of each other.”
PREVIOUS, 1:18 PM: The leading provider of 3D projection technology reported net profits in the June quarter of $9.4M, down 4.6% vs the same period last year, on revenues of $59.6M, down 7.7%. Earnings at 17 cents a share far exceeded the 4 cents that Wall Street analysts expected. But they also thought that RealD would end its fiscal 1Q with $78.9M in revenues. CEO Michael Lewis told analysts that recent skepticism about 3D is overblown. He says the economics "are compelling" -- about half of the global box office for the second part of Warner Bros' Harry Potter And The Deathly Hallows will come from tickets for 3D showings. "The media and the pundits have focused on films like Harry Potter and used words like 'disaster' and 'disappointing'," Lewis told analysts. "I'll take one of those 'disasters' every weekend." He urged investors not to focus so much on the declining box office share for 3D. "It is the dollars that really matter," Lewis says. AMC Entertainment today agreed to install an additional 1,000 RealD 3D screens. Lewis adds that 3D eventually will become a standard feature in TV sets which means revenues to RealD from consumer electronics products "could be larger than cinema."


People aren’t as interested in 3D as Lewis would like to think and line his pockets with. No matter how many screens are 3D capable, less and less people are interested. Three cheers to the death of 3D!
Stock is quite close to 52 week low after doubling to a high of $35 during the year…roller coaster ride in 3D.
Went to Captain America last weekend at a theater near a military base — as I waited in line to buy tickets, EVERY single customer ahead of me made a point to include some version of the phrase “not 3D” when they purchased tickets. They wanted to cut the ticket seller off before he even asked.
People HATE 3D. Trying to sell someone a 3D ticket is like peddling an extended warranty plan for an appliance or some shit and is now met with an identical sense of suspicion and animosity from most customers.
Ouch.
The problem with the 3D is that we’re not seeing anything really different than a non-3D movie. In the pre-sale for the Harry Potter tickets, I noticed that the non 3D version sold out much faster than the 3D. The quality/quantity of 3D is not worth the over-the-top price.
Let’s try not to kill off Real3d and the others, just yet. Sure there are problems (perhaps large), fix those before stopping the show. It’s taken a long time just to get here! Please, relax let it be niche if it has to. We really do not want to kill off 3d for another 30+ years, right?
3D is, has, and always will be only a gimmick. And that’s it.
Lower the upgrade fees — it is ridiculous to pay 50 percent more per ticket. In arizona, you don’t have to pay the upgrade fee for matinees with their discount tickets.
Here’s the problem:
Theaters were looking for a way to get people back into theaters as they were starting to decide watching movies at home was the better option. They thought 3-D could do exactly that – it would offer people something different – make moviegoing an *experience* again, an event. They’re like, “okay, everyone, come back to the movies! We have this cool new thing” and people *WERE* interested. It might just work….
…but then they added, “oh, but we’re going to charge you an extra $3 or more per ticket, and if it’s also IMAX you better just take out a loan.” and people were like, “oh nevermind then.”
If they would drop the extra surcharge, I think 3D *COULD* bring people back to theaters. But as long as they’re going to charge extra, they’re killing their own plan and disinteresting their audience.
I’m not defending 3D ticket prices (I have no idea what their biz model or margins are), but I agree that paying $14 today for a movie starting at 5:05 pm made me wince, too.
However, I had a grand time watching Capt. America in 3D. Good, solid movie with really excellent acting performances all around. Chris Evans was perfect as Cap, & Hugo Weaving continues to amaze me with his ability to create each of his new characters with NO traces of his previous iconic characters. All other actors & directing were excellent, too.
I’m sure it was a great movie in 2D, too, but as I left the movie I felt the extra $$ was worth the 3D, but agree that is ONLY true for action movies that are also GOOD movies.
Hope 3D remains an option, and think they would be wise to make fewer movies in 3D.
Damn