Coinstar shares are down nearly 10.5% in after-hours trading as the company coupled this surprising announcement with an early release of financial data that’s lower than Wall Street expected. The owner of the Redbox $1-a-night DVD rental kiosks says that next week it will report 2Q revenues of between $434M and $436M — below the $445.9M average forecast by analysts. Coinstar adds that earnings in the third quarter will be higher than in the fourth because the year will end with lots of DVD releases ”by studios that generate lower margins for the company.” The company also said that it has borrowed $450M in senior secured credit to repay $150M in existing debt and provide working capital.
The announcements will jolt investors who have been regaining their confidence in Coinstar after its shares plummeted 30% in January. The company startled the Street by disclosing that its financials would fall far short of its guidance. Coinstar was grappling inventory issues as several studios delayed providing DVDs to Redbox until 28 days after they were available elsewhere. Also, Redbox was slow to integrate Blu-ray discs into its kiosks. But lately Redbox seemed to be in the catbird’s seat. Blockbuster’s kiosk business is on the ropes following the chain’s bankruptcy and acquisition by Dish Network; this month NCR, which makes the machines, said it may sell the unit. And Netflix angered a lot of consumers with the recent 60% price hike for its combination DVD rental and broadband streaming subscription service. Coinstar shares closed Thursday at $58.63.
Here’s the announcement about Lowe:
BELLEVUE, Wash. – July 21, 2011 – Coinstar, Inc. (NASDAQ: CSTR), a leader in automated retail, today announced a leadership transition for the company’s redbox business, a wholly-owned subsidiary of Coinstar. Mitch Lowe has resigned as president of redbox to pursue entrepreneurial and other interests, and will continue to serve as president until a successor is named. Coinstar has commenced an external search to identify a new president of redbox.
“On behalf of Coinstar and the redbox organization, I want to thank Mitch for his many contributions over the last eight years, particularly in establishing redbox as a leader in the home entertainment business,” said Paul Davis, chief executive officer of Coinstar. “A true entrepreneur, we wish him the best as he pursues other passions. I am also excited for the future of the redbox business, and as such, we will be seeking a new leader to help us realize the next chapter in the redbox growth story.”
“I feel very fortunate to have been part of the extraordinary redbox team that transformed the DVD rental business, and I look forward to working closely with the company to ensure a smooth transition in the days ahead,” said Lowe. “When I joined redbox in 2003, it was part of McDonald’s and we had only a few kiosks installed. Today, redbox has more than 31,800 kiosks located across the United States and has rented more than 1.5 billion DVDs. As the market continues to evolve, I look forward to watching redbox innovate and grow with it.”


“transformed the DVD rental business” or “killed home ent”?
Having worked for Mitch many years ago for his video franchise in the Bay Area, I can say he’s a pure visionary as well as a great guy.
This is strange. I rent ALL my DVDs through Redbox. And there are almost always lines at all the machines around here. (On Friday and Saturday nights there ARE always lines at all the machines around here.) How can this company not be thriving? Is it because (just because) they made deals to not put out new releases right away?
I live in metropolitan LA and use Redbox all the time. I almost always find what I am looking for during the week, but on weekends, not as much. If they are making $1 per DVD per day and they are those DVD’s are only really checked out 3-4 days a week, it takes like 3 weeks of check outs for them to start making money (assume they pay about $12 per DVD). Now factor in that Redbox is very “New Release” oriented, so a DVD is probably only at its most popular for the first 3-4 weeks after it is released. That means most movies only break even or make a small about of profit before they are just another title in the machine.
Now factor in that some studios have a 28 day window with Redbox between release and availability at Redbox, and that profit likely gets cut into a little (even factoring in that the DVD unit was cheaper to buy because of the negotiated deal between the studio and Redbox that give the 28 day window in exchange for lower wholesale prices). Also, as part of this deal with the studios, Redbox is forced to take a bunch of catalog and direct to video titles they likely would not have otherwise given placement in their machines.
Lastly, now factor in that until last week (when they announced the price hike) Netflix was hugely popular and adding subscribers in droves, and that cuts into the Redbox business as well.
End result is that Redbox probably operates on pretty thin profit margins, and even a small miscalculation of consumer demands/tastes can upset the wagon a lot. That is what happens when your business model is made up on huge amounts of small transactions with no big ticket items.
You think Redbox pays $12/DVD like they just buy them wholesale and then just rent them out? Content licensing doesn’t work that way. They are most likely paying license fees that span over a certain time period along with revenue sharing deals with the studios (a cut from the rental biz).
It is about time this company shook up the management team. The board probably was getting antsy that it is the end of July and Redbox has no digital initiavtive to speak of. Redbox needs to partner with either Walmart/Vudu or Amazon on a digital strategy. With a digital strategy the company stock is trading at 2-3x the current price. Mindy Herman who is running digital for Redbox is probably the next exec to be out the door.
Redbox is all smoke and mirrors. The economics of the industry dictates it can’t make money. Charging $1 for a DVD new release that costs them typically $15? There is no way. Mitch Lowe is a veteran of th ebusiness and a good guy, so I suspect he took the money and ran when the gettign was good.
The content at ALL Redbox kiosks is a joke. They have the 2-3 biggest titles of the week. The rest are C-list,straight-to-video trash and kiddie cartoons. If are a serious film-fan at all Redbox doesn’t begin to fill the bill. No indies,no foreign films,no documenatires,no small but important films. Redbox is strictly for people who just want to see a movie and don’t care about the content.