
July 28, 2011 – Los Angeles – CJ E&M Pictures and Grapevine Entertainment have attached Rob Cohen (The Fast and the Furious) to direct 1950, the largest budgeted project ever undertaken by the Korean film industry, at $100m. Production is expected to begin in May 2012 with a planned release date of spring 2013. An untold story of courage and endurance during the Korean War, 1950 is an epic adventure, based on the Pulitzer Prize-winning dispatches from the front line by legendary New York Herald Tribune correspondent Marguerite Higgins.
1950 is being produced by CJ E&M Pictures of Korea and Grapevine Entertainment, alongside Brett Donowho and executive producer Paul Hudson. The producers developed the story, and commissioned a screenplay from Rachel Long and Brian Pittman (Silver Falls and Stranded). Marguerite Higgins, the Tribune’s then Far East bureau chief, who had covered the liberation of the Nazi concentration camps at the end of WWII, initially found herself banned by the US Army top brass from covering the Korean conflict, simply because she was a woman. Her persistent efforts to overturn this ruling eventually won her special permission from General Douglas MacArthur to work alongside the front line troops.
1950 follows Higgins’ journey across the Korean peninsula with a platoon of marines, ending with the mass evacuation on Christmas Eve of nearly 200,000 South Korean civilians escaping the oncoming Chinese and North Korean armies.
CJ and Grapevine are in discussion with A-list Hollywood and Asian talents to fill the key leading roles of Marguerite Higgins, the leader of the Marine platoon, Captain Darren, and a Korean Katusa, Sunjae Lee. Grapevine and CJ are in advanced negotiations with a major worldwide distribution company to handle the release of the film outside of Korea, which CJ will handle.
CJ E&M Picture’s Head of International Financing and Production, Sean Lee said “While 1950 is based on a very special event in Korean history, we are confident that CJ and GV can elevate this tale into a film that will resonate with the audience worldwide.” His enthusiasm was echoed by John Han of Grapevine Entertainment, in announcing the project, remarked, “We are proud and excited to bring to the screen in a major motion picture the story of this remarkable, brave and pioneering woman, who now lies buried alongside Presidents and heroes in Arlington National Cemetery.”
Rob Cohen welcomed the opportunity to direct 1950. “The Korean War has often been referred to as ‘the forgotten war’ and I think it’s time it was remembered. Telling the story of this harrowing conflict through the eyes of pioneering journalist Marguerite Higgins makes it a very different war film on every level.” Cohen’s directorial credits include xXx, Stealth, and The Mummy: Tomb of the Dragon Emperor.



OK… I want to know how/why they landed on Rob Cohen. They really couldn’t get another director for this job? Cohen is the definition of a journey man, this project deserves a film-maker with a vision
I feel bad for the Koreans.
What a mismatch of material. B-movie director to make an epic war film. Why does a Korean film company want to tell their war story through the eyes of Americans? And why don’t they hire one of their great Korean directors?
Pathetic how everyone is selling out to Hollywood. Nobody has any integrity left.
koreans are obsessed (i do not use that word lightly) with having hollywood and americans become involved in their recent ventures. unfortunately, to them, hollywood means under-caliber, overrated, less than B-material, talentless, paltry people who create “blockbusters”.
is this his Inchon?
>xXx, Stealth, and The Mummy: Tomb of the Dragon Emperor
With a track record like that, you know it’s gonna be good!
Rob has a great project that will give the world insight into the lives of real heroes who have helped us find our humanity. I can’t wait to see it!
I agree TJ! Ditto Scott … it’s a moving, sweeping story. Frank: Yep: Inchon was a victory and this looks to be one, as well
I can’t wait for see it…….it’s the great direct ever
Ha! No kidding.
I don’t know, he’s still the guy that made Dragon: The Bruce Lee Story and Dragonheart, two amazing movies. And I’m pretty sure he was a harvard history major.