Nellie Andreeva

Six months after the NBC Universal-Comcast merger was completed, Ryan Seacrest, the reality king of the Comcast part of the company, is crossing over to the other side with a docu-series series for Bravo. Tentatively titled Shahs of Sunset, it follows a group of affluent young Persian-American friends who juggle their flamboyant, fast-paced L.A. lifestyles with the demands of their families and traditions.“The series will offer rich characters and relatable storylines about everyday life — love, work, friendship and family — steeped in a diverse culture, which is wildly entertaining and fun,” Seacrest said. Sounds like an upscale, West Coast version of Jersey Shore. While they have a big presence in a number of areas of Southern California, including the San Fernando Valley, Orange Country and Los Angeles’ Westwood area, the influx of affluent Iranian-American families in Beverly Hills has been a phenomenon over the past decade. They are the dominant ethnic group at Beverly Hills High, something reflected in the new 90210 series, and recently got their first Mayor, Jimmy Delshad, who served 2 terms. On Bravo, the new series is expected to fit with the Real Housewives franchise and Million Dollar Listing. Meanwhile, Seacrest has also been talking to NBC about a new music competition series leading to speculation that he may leave American Idol when his contact is up next year.

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