Now the question is whether this will coincide with Sarah Palin’s much speculated run for the Republican presidential nomination. Santa Monica-based distributor ARC Entertainment announced today that it will make the Sarah Palin biopic film The Undefeated available on video-on-demand and pay-per-view to approximately 75 million homes through major cable and satellite companies such as DIRECTV, DISH Network, and Time Warner Cable starting September 1st. The launch is to be backed by a multi-million-dollar marketing campaign. The DVD releases October 4th in stores nationwide with an initial shipment estimated at 250,000 units. Walmart is to receive a “special edition” version of the film. Meanwhile, The Undefeated‘s limited engagement theatrical release will continue nationwide throughout August and September after opening in select markets July 15th and making only $101,000 in box office grosses as of today. “The Undefeated is a terrific case study for a digital cinema release,” Jill Newhouse Calcaterra, chief marketing officer at Cinedigm, the film’s digital distributor, said in a statement. Written and directed by Stephen K. Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette with Palin’s full cooperation, The Undefeated was independently financed by Victory Film Group and its partners.
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