EXCLUSIVE: Three U.S. networks, including at least one cable channel, are in what BSkyB calls a bidding war for Hit and Miss, its first original drama for its Sky Atlantic channel. Hit and Miss, starring Chloe Sevigny as a pre-op hitwoman, is the first original show BSkyB has made for flagship channel Sky Atlantic, which mainly airs high-profile U.S. cable series including AMC’s Mad Men and HBO’s Game of Thrones. Hit and Miss has started shooting in Manchester, England. The six-episode show is executive produced by Paul Abbott, creator of Shameless, and is helmed by feature director Hettie Macdonald. Fremantle is handling international distribution. BSkyB recently announced it plans to increase its investment in original British content by more than 50% to £600 million ($965 million) a year over the next three years. “We have a bidding war on Hit and Miss at the moment with three big U.S. entities. They’ve seen that we’ve worked on raising our game here,” Sophie Turner-Laing, BSkyB’s managing director of news and entertainment, tells me. “If we have the American market as a buyer for our shows, that gives me much more strength going to [Sky CEO] Jeremy Darroch asking for another £300 million please.”

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