Cowen & Co’s Doug Creutz shouldn’t expect Rupert Murdoch to call today and thank him for upgrading News Corp stock to the equivalent of “buy.” The analyst is optimistic because he sees a 25% chance that the UK phone hacking and police bribery scandals will end Murdoch’s reign — and lead the stock to pop. Creutz says that his main problem with News Corp is that with deals like the $5B acquisition of Dow Jones “the company has been run with an eye towards empire-building and with little regard to creation of shareholder value.” He’s also concerned about “the culture at News Corp which seems to encourage business practices that are close to, and have at some times crossed …the line of acceptable behavior, putting the company and share valuation at risk.” Murdoch’s effort to remain CEO reminds Creutz of Michael Eisner’s struggle in 2005 to stay at Disney. Although Murdoch controls 40% of News Corp’s voting shares, a power that Eisner didn’t enjoy, the former Disney chief didn’t face “the full power and wrath of a first-world government that is arguably fighting for its life.”
Still, Creutz still sees a 70% chance that the scandal will result in no change in control and no lasting damage to News Corp’s businesses. In that case he says the stock might recover from the 10% decline in July as the scandal unfolded. The analyst sees just a 5% chance of what he calls the “nightmare scenario” that would involve “a spread of the scandal’s toxicity to the U.S., combined with a decision by Murdoch to hang on to the bitter end, and a significant dereliction of duty by the board of directors.” News Corp shares rose 1.1% on Wednesday.

As a profeesional Wall Street Guy, I recommend staying away from this stock. If you want to put your money into something with a guaranteed solid return, look into investing in the Green Lantern sequel. Man, that first movie was one of the best I’ve ever seen. Of course, you could always just throw all your money in the toilet, and urinate on it…same outcome.
Hey Pat,
You left out another alternative…we could give our money to a professional Wall Street Guy…but, I guess, it still produces the same outcome.
We lose money while the Wall Street Guys like you laugh all the way to the bank. Ooops, I forgot you are probably sunning in the Hamptons on our dime as we speak.
Seriously:
The stock was not exactly setting the market on fire prior to the scandal…and, I don’t recall it being a big dividend stock either…so, my gut feeling is only the pros might speculate on a few points either way…DO NOT TRY THIS AT HOME…for professionals only!
Good luck.
Seeing how their stock is up for the second day in a row, I’d say this is much ado about nothing. While the UK government has been rocked by this “scandal,” folks on this side of the pond (aside from news pundits trying to shift focus from Obama’s botched budget talks) apparently could care less.
Stock is up because they are buying back 5 billion dollars worth.
Talking heads on CNBC never even mentioned it and the FOX biz channel just talked about how the “scandal” is a non starter for the stock.
If you watched James M answering questions and you think he can run News Corp you have a screw loose. Rup is out to lunch but still a smart guy and James is WAY over his head. His daughter should take the lead; she’s sharp, experienced and sold her old man Shine for about 20 times what it’s worth.