Comcast failed today to block DirecTV from advertising that it offers NFL Sunday Ticket at “no extra charge.” A U.S. District Court judge in Chicago denied the cable giant’s request for a temporary restraining order. Comcast asked for one charging that DirecTV’s campaign is based on “an outright lie. As none of the ads disclose, the offer is not for free NFL Sunday Ticket service — the offer requires a two-year contract with hefty termination fees for early cancellation, with the NFL Sunday Ticket service automatically renewing in the second year at full price. DirecTV has gone to great lengths to conceal this fact from consumers.” DirecTV countered that the ads are accurate and straightforward. “We’re pleased the judge recognized Comcast’s veiled attempt to limit our ability to compete in the marketplace and denied the TRO,” says Jon Gieselman, DirecTV’s SVP Marketing and Direct Sales. “We’re happy to go head-to-head with Comcast any day on whose service is superior, so we look forward to competing in the marketplace rather than the courtroom.”

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