Craig Robinson, president and general manager of KNBC, the NBC-owned TV station in Los Angeles, has been named EVP and Chief Diversity Officer for NBCUniversal. He will report directly to NBCUniversal CEO Steve Burke. Robinson takes over the role from Paula Madison, who retired from NBCUniversal in May. Robinson begins his new role on Aug. 15 and will continue to serve as KNBC’s GM until a replacement is found. Diversity has been on the front-burner at NBCU since Comcast made commitments to racial, ethnic and gender equality to help win federal regulatory approval of its $30 billion purchase of NBCU six months ago. Among the promises made were that the profile of minorities at the company would be increased and that eight independent cable networks, including four under African-American leadership, would be launched. Robinson will oversee the company’s diversity commitments, working closely with senior executives to promote these efforts throughout the organization. He will also be instrumental in guiding the company’s multiple internal affinity groups, and he will serve as a member of Comcast and NBCUniversal’s Joint Diversity Council.

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