EXCLUSIVE: An insider just told me that DC Entertainment at Warner Bros is “in the throes of turning the comic book industry on its head” with a massive publishing relaunch. “DC Comics – The New 52” (see exclusive video below) is a bold renumbering of all of DC’s superhero comics (52 all-new #1 issues). And the industry-changing move is to now offer comics for sale digitally on the very same day as physically. “The New 52” kicks off at midnight tonight in comic shops across the nation. Now, some details may have leaked out to the comic book pundits. But I can tell you exclusively that the first printing of Justice League #1 has officially sold out today in advance of tomorrow’s on-sale date, and DC is rushing back to press for a second printing. (Yes, I know: these things almost always sell out. And in the not-so-old days sold way more.) Over 200,000 physical copies of JL1, along with tens of thousands of digital copies, are expected to be sold worldwide. I understand that Justice League #1 has a particular connection to DC Entertainment President Diane Nelson’s exec team, as its writer is DCE’s Chief Creative Officer Geoff Johns and its artist is DCE’s Co-Publisher Jim Lee, two of the biggest creators in the industry. The pair will be signing at Midtown Comics in NYC’s Times Square tonight. Insiders are calling it “the beginning of the biggest comic industry publishing event in nearly a decade”. I’m told that “DC Comics – The New 52” will continue launching throughout September, with new #1 titles for Action Comics, Batman, Detective, Flash, Green Lantern, Superman, and Wonder Woman releasing in-store and online every Wednesday. Here’s the video teaser:rtmp://streaming.deadline.com/ondemand/video/DC_TheNew52_2011-08-30.flv
(See the cover art bigger after the jump.)
Editor-in-Chief Nikki Finke - tip her here.