
EXCLUSIVE: In an exclusive to Deadline’s Pete Hammond during Disney’s D23 Expo, Rich Ross made his first comment on The Lone Ranger since I revealed the film had been halted for budgetary reasons. “I’m hoping to do it. I’m certainly hoping. I think it’s a compelling story and no one wants to work with Jerry and Johnny more than me, so we’ll see how it works.”
The surprise is that Ross mentioned Johnny Depp and producer Jerry Bruckheimer but not the film’s director Gore Verbinski. Would Disney be happier making The Lone Ranger without him?
The rumblings I’ve heard since my first story on the stoppage are as follows: Verbinski and Bruckheimer have been working hard to tone down or lose some of the budget-busting spectacular scenes in Justin Haythe’s script. At the same time, Bruckheimer as well as reps for Depp and Verbinski have been discussing ways to defer big chunks of their upfront paydays. Salary among all three likely accounts for $30 million or more. And if the trio’s backend deals weren’t at cash break before, they likely will be now if the film moves forward. Because simply adjusting above-the-line salaries isn’t enough to bring down what insiders told Deadline nine days ago was a $75 million budget gap to get to the $200 million Disney wants to spend on the Western. I’ve heard since that the studio will agree to make The Lone Ranger at $215 million. One major question is whether Verbinski can deliver at that number and retain enough spectacle “wow” factor to give The Lone Ranger a shot at a big overseas gross and sequels.
If Ross’s comments indicate that Disney would be open to making The Lone Ranger with another director, that is taking a big risk with Depp. Outside of Tim Burton, no director has made as many movies with Depp as Verbinski, with three Pirates of the Caribbean films and Rango. Would Depp continue in the movie if Verbinski was moved aside or quit? Good question. The Lone Ranger is a giant risk in the first place because Westerns don’t traditionally perform well overseas. In a DVD-collapsed world, a $275 million film is back to grossing three times its budget to earn out, and that can’t be done without a big overseas reward. Without Depp — arguably the biggest star in the world right now with three of the all-time Top 10 worldwide grossing films — there is no Lone Ranger.
Verbinski clearly still wants to stay on The Lone Ranger or he would not be working so hard to conform to the studio’s budget demands. Yet, despite all his hits, Verbinski has watched Universal derail his Bioshock (after he dropped out of Pirates 4 to make it), and Paramount grow nervous about Rango (even though its now a surefire Oscar Animation frontrunner). For all his success, Verbinski has a rep for spending big and holding his ground when studios want cuts, and that’s just not popular right now. Can The Lone Ranger be made without Verbinski? Sure, as long as Depp stays in. Should it be? Good question, again.
The answer may well lie in some Hollywood history when Disney, under a different regime, did try to downsize a Western with a different director — and the effort failed miserably. In 2002, Disney had Ron Howard directing Russell Crowe in The Alamo, when each was coming off the Oscar-winning A Beautiful Mind. The studio bristled at a $125 million budget and possible R-rating, so Howard and Crowe exited. The Alamo was reconfigured by John Lee Hancock as an $80 million PG-13 film, and it grossed just $26 million worldwide.
While most barely remember The Alamo, there’s a fresh reminder of the perils of pricey Westerns. The $163 million Cowboys & Aliens has only grossed $86.5 million domestic going into this weekend and isn’t doing huge overseas business to make up for that. The film will be a flop that directly impacts three studios: DreamWorks, Universal and Paramount (which has foreign). Since Disney already has put $250 million into John Carter with Pixar vet director Andrew Stanton, and another $200 million at least into the Sam Raimi-directed The Great And Powerful Oz, it is really up in the air whether the studio wants to place another even bigger bet on The Lone Ranger.


Johnny Depp needs to be a leading man again, and not someone who wears eyeliner and fake teeth. It’s a blessing in disguise that this movie feel apart. I miss the Johnny Depp of Gilbert Grape and Benny and Joon when he was a real person in crazy circumstances. Let someone carry this mess!!!!!!!
Well said, my friend. Well said.
His last film was a leading man. The Tourist, which was an epic piece of shit, but it made a fortune overseas. You’re right though, Depp needs to get back to playing men and take a break from the cartoons.
And stay away from Burton for at least five years. Please for the both of them.
I really don’t see John Carter succeeding.
JOHN CARTER is going to add to the big list of Disney bombs. The trailer looks awful. It’s going to be a catastrophe on the level of PLUTO NASH, mark my words.
AMEN!
At D23 they showed sections of John Carter not seen before, and it looked like “Prince of Persia Part II” to me. The creatures were interesting, but I don’t see it making a ton of money.
Again….people need to remember the state of Pirate movies before these two came along. POTC was considered a failure-to-be up until the day it hit theaters and took everyone by surprise. No reason why they cant do the same for Westerns.
If the rumors the Lone Ranger is fighting werewolves is true, they’re right to deep-six it. This should be a movie a la the “Zorro” films full of old fashioned excitement, not brought up to date with supernatural monsters. Not that I think it would sell either way…
Maybe also Disney’s not too happy about Verbinski’s Rango probably taking Oscar over Pixar’s – Disney’s entries?
Hey, at least it’s not Happy Feet beating them… again.
I keep telling everyone but nobody listens. If you want to greenlight a movie at Disney – it has to make money for EVERY SINGLE ONE OF THEIR BUSINESS UNITS. No kids play with horsies and dress up like cowboys anymore. So, Disney’s CPG group can’t make products to sell Lone Ranger stuff for little girls and little boys. Nobody will play the Lone Ranger Video Game for Disney Digital or spin off a TV show for Disney Channel or Disney XD… plus the Parks/Resorts can’t capitalize on the Lone Ranger like they can with a Toy Story or Cars. There are many hurdles for this type of movie – - plus the actors want HUGE $$$$ for merchandizing and back end rights/deals. This is why Disney is failing. They are lead by a former TV Exec who had fluke hits with Hannah Montana and High School Musical… but those days are over. Disney wants to make FRANCHISES… NOT MOVIES. Boooo. Make great ORIGINAL movies with HEART, AWESOME WORLDS and GREAT STORIES and the audiences will come. Many of their creative execs are taking meetings with other studios for jobs because Rich Ross doesn’t get it. Sorry Rich… and sorry Bob Iger. The leadership is awful there and everyone who works there knows it. 2011-2012 has the worst live action feature slate in the history of Disney! John Carter of Mars? Wow…. who greenlit that?
>>No kids play with horsies and dress up like cowboys anymore. So, Disney’s CPG group can’t make products to sell Lone Ranger stuff for little girls and little boys.<<
Yeah, because as everyone knows before Disney made PIRATES… every kid in America was swathed in waistcoats, breeches, and tricorn hats while brandishing sabers and yelling "ARRRR" And don't forget the CUTTHROAT ISLAND video game was Huge with the kids.
Well said. They made Country Bears didn’t they? Super human producing on that one. Every single in house producer I know over there is a d bag. You go to dinner with any of them and all they do is complain about the money they don’t make and how they want to leave. Problem is they can’t because no one will have them. The chick who lives in a yurt in Malibu who left years ago was PUNISHED for taking chances. The recorded music folks (sorry Mitch) will continue with the beatings until moral improves. I was speaking to one of the creatures of the Tiki Room a few weeks ago and you should hear the stories he tells. The warmth, the genius behind the vision, the absolute trust Walt had for his creative team. We should nuke and pave that place just like Iran. Has anyone ever taken a meeting in the Ink and whatever office? You can hear a pin drop. No music, no movies, no words being spoken over a hush. It reminds me of an accounting firm. Oh wait…….. it is!
OldGuard works or worked for Disney recently because everything he said is EXACTLY what’s being repeated in meetings right now. He’s right on the money re: 4 quad, CPG, actors demanding merch %, Rich Ross’s fluke hits Hannah Montana and High School Musical — hilarious.
AND DEPRESSING.
Verbinski needs to guide this one through the gates. Look how pedestrian POTC 4 was without him. Pay him his fee and make it back on all the toys and merchandising.
S
You don’t get it … there is NO MONEY to back in merchandising. They crunched the numbers. That’s why it got pulled. Actors back end fees + play patterns of kids who don’t want western crap = NO MOVIE
The real budget for JOHN CARTER is close to $400 million and still rising. This is before P&A. The inability and unwillingness to reign in Stanton, is a shocking abdication of responsibility that will cost everyone dearly. When the fallout is complete, several jobs will be terminated “by mutual agreement” and “to spend more time with the family”, never acknowledging the true cause of the firings, as they stick with parroting that fictitious $250M to the bitter, bitter end.
Hahahahahah. I had no idea that pile of dung called JOHN CARTER had such a big budget. It’s going to bomb bigger than I thought – it’s going to bomb 10 times worse than COWBOYS AND ALIENS. Can’t wait.
>$400 million
Edgar Rice Burroughs wrote “Tarzan” novels, AND “Pellucidar” stories at the Earth’s core. Then, ALSO, he wrote the John Carter of Mars stories.
Those are THIRD STRING Burroughs.
NOBODY would make the most expensive movie in the world around a third string pulp novel.
Can anyone verify that absurd budget number?
where the heck do you get 400 million? The movie has no major stars and the trailer sure didn’t show off any bombast. Where did the 400 million go? into what?
While I don’t doubt that Disney is pushing a number that is lower than JCOM’s actual price tag, saying it cost 400 million without P&A is absurd. If true, Disney would need to gross about a 1.2 billion dollars theatrically for that movie to see profit. I don’t question that it is a runaway train but those numbers gotta be wrong.
Disney has made 4 billion dollar movies in the last 5 years. John Carter is their Avatar (they hope). Why wouldn’t they spend extra to get Avatar-type returns?
I think it’s time to stop blaming the development of any Western on the failure of “Cowboys and ALIENS”. It’s apples and oranges.That was stupid movie from get go…with a stupid script. has NOTHING to do with Westerns. On the other hand “The Lone Ranger” with that ridiculous budget…absolutely makes NO sense and rich ross or anyone with some common sense, knows it.Find another scapegoat…
Why does any western need to cost more than last years “True Grit”?
A good western shouldn’t need CGI generated special effects. It just needs a great script, good crew, good director and good actors (including stuntmen and riders).
I could not agree more – that the Lone Ranger should cost $200 mil is beyond asinine no matter who is attached. No Western should cost anything near that – I don’t care if you have to re-create the entire Civil War.
Well, let me start that I’am a babyboomer and grew up with the Lone Ranger and Tonto on TV. That said,Ireally don’t know anyone under20 or 30 or 40 who really knows or would recognize who they are much less even ever seen one episode. To most of the people buying tickets at the theaters today:”The LONE RANGER Who?”.
I read the March 2009 script this weekend. It’s great. The big secret is the final train sequence is an obvious tie in with the Big Thunder Mountain Railroad attraction at 4 Disney parks. It’s in Disney’s best interest to do this right, and perhaps update the ride if it’s a hit. The CGI heavy coyote/wolf sequence may be out but the wendigo subplot is inseparable from the story, and that’s a good thing. I read Cowboys & Aliens too and they foolishly left out all the brilliant setpieces (train, alien autopsy, spaceship showdown) in pursuit of authenticity. John Carter may suffer from the same mistake.
I’m actually bummed they’re getting rid of the supernatural bits. That’s the kind of stuff that would have gotten my butt in the seat, esp. with a tired property like Lone Ranger.
Rich Ross is slowly sinking Disney’s feature division, a business he clearly doesnt understand. This is what happens when someone gets a job because there’s no one else to fill the position.
Bring back Dick Cook.
Honestly, am I the only person who thinks this Rich Ross is a moron who is crashing Disney’s studio division? Since this guy started it has been nothing but more and more layoffs at the studio and mostly poorly performing movies (unless it was a sequel to a movie series etc that began long before his tenure at his current post).
What is even funnier is that Disney still treats him like he is a god even though the studio group has been crashing and burning since he took over. Hundreds of ABC and ABC Studios employees are all being kicked out of our current building on the Disney lot so HIS precious film group can move into our space (because he INSISTED that his entire staff must be in one building).
When will they learn?
That was very good decision to shut it down. Because mo natter Johny Depp or not – it would fail in box-office. Johnny is not box-office god who will turn everything into $300 millions movie. Just look at The Tourist. That was a bad movie and it failed.
Westerns are boring. Maybe they were big hits in Clint Eastwood time. But now it’s different time. Even in brilliant Back To The Future trilogy the third part where they were in western-time was the weakest and only humor could barely save it.
With Lone Ranger they could make up to $100 millions if the movie will be good. And that’s fine if they would have budget around $80. But if they would have budget $200 millions then it would fail hard. They need to write completely new script where they could make movie for $80-90 millions budget.
Westerns are not “boring.” A boring movie is a boring movie. You thought True Grit was boring?
As far as The Tourist, I think you need to look at the money it pulled in before you call it a “flop.” It was certainly not a flop.
The Tourist worldwide gross: $278,346,189.
He IS the world’s biggest movie star.
$275 million for two guys on horseback. Is it the solid gold, diamond studded saddles? Are the nags on a caviar and Dom Perignon only diet? No, it’s all the other baggage without which a tentpole film is deemed impossible these days. How about starting again from scratch with a script that elevates characters and story above whizz bang?
Never has the western genre been so crassly exploited.
This one was made for 10% (or less) of the numbers discussed above…
http://www.cristiadafilm.com
Anyone else remember when, about twenty years ago, filmmakers were raving about how CGI was going to make movies LESS expensive to make?
I miss the days of actors running around in monster masks. It can be very effective (Rick Baker, anyone?).
CGI is turning into just another toy filmmakers feel they need to pay with even though much of their audience is growing tired of watching cartoons (which is essentially what CGI is, after all).
Couldn’t have said it better. That and the reminder that a film first has to work as a story to be able to get all the ancillary – yeah, remember when they were ancillary? – revenues to work. The decision making is upside down here.
Westerns can work, if done well…True Grit is a testament to that. But $200 million for one is really pushing it, and The Lone Ranger is a tired property. I think they’re better off pulling the plug completely.
Does anyone remember Wild, Wild West with Wil Smith (biggest worldwide star that the time)…The Lone Ranger looks and feels much the same…destined for disaster.
Poor Armie Hammer.
I think its irresponsible (among other things) to suggest that The Lone Ranger (or any film for that matter) should not be made unless it is directed by a certain director (Gore Verbinski in this case). A good film is based on a good story and a good screenplay and while the director role is obviously of paramount importance, to say that only one director (ONE director of the multitude of talented directors in the world)can or should make a particular film is absurd. The Lone Ranger story is a classic one and one that should be offered up to the movie going public with or without Mr. Verbinksi (who’s films i enjoy just for the record). In terms of box office motivation, the average movie goer does not pay attention to or most of the time even know who the director is so its not the same as with actors where it is a main driver in attendance. There needs to be a capable, talented director at the helm, but to say it needs to be Gore Verbinski is hogwash.