The start-up movie-streaming service Flickme is up and running in beta mode beginning today, kicking off with licenses from Sony Pictures Home Entertainment and Warner Bros Digital Distribution. Mitch Galbraith, the former COO of Funny Or Die, is CEO of the venture, which enables users to watch Hollywood films in a social-media environment. The company, started earlier this year by Galbraith and Mark Smallcombe, is funded by Sequoia Capital. At the outset, Flickme members will be able to log in with their existing Facebook accounts, follow people with similar tastes in movies, exchange recommendations and earn badges. A use also can buy or rent select catalog movies and share a discount on that title with up to 10 friends via Facebook and Twitter. Current prices range from $9.99-$17.99 to buy a title or $2.99-$3.99 to rent.