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You know those living statues that look like they’re motionless until the cleverly disguised mime moves and startles passersby? Fox is seeking a similar effect with a new promo campaign for its new and returning series. The network is placing full-motion video ads in mall kiosks across in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Washington DC and Philadelphia. Fox is the first TV network to implement the moving ads technology to the digital billboards, which have so far been predominantly static. The interstitials were produced by Fox’s marketing team led by Joe Earley specifically for the kiosk buys. Here are computer-generated video renderings of how the ads will look in their mall environment with Fox’s highest profile new fall series as examples — comedy New Girl, prehistoric drama Terra Nova and singing-competition series The X Factor. New Girl star Zooey Deschanel is a standout with her spot-on reactions.
rtmp://streaming.deadline.com/ondemand/video/terra_nova_in_mall_2011-08-25.m4v rtmp://streaming.deadline.com/ondemand/video/xfactor_in_mall_2011-08-25.m4v
TV Editor Nellie Andreeva - tip her here.
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The same lady passes by each time at the same time. Weird…
A crap advertisement is just that regardless of the format. What they should be doing is focusing on creating much better ads that will draw immediate attention even in plain print form.
I know, I know, the movie came from a different studio, but has nobody at Fox ever seen Minority Report? That type of ad is depicted as creepy for a reason — because it is.
I like Big Brother tech, just mean we’re that more closer to the point of future shock, yay.
I knew this looked familiar! It may be creepy advertising other shows, but I could look at Zooey Deschanel all day and not complain. A virtual Zooey Deschanel could follow me all around the mall and I would not complain.
Those have been around. The Step Brothers one was really funny. However, I didn’t go and see the movie.
I’ve never seen these before except IN futuristic movies. It’s pretty inventive, and New Girl actually looks funny to me.
Minority Report ads were meant to be an intrusive vision of the future. With that said, motion posters pre-date the movie.
these things are pretty cool and attention-getting. I’ve gotta hand it to fox marketing. those guys always seem to be one step ahead of the rest of the networks and their creative is always really cool and different than the rest of the fall marketing crap that’s out there.
Meh, I’ve already been to the Hogwarts Mall.
I’ve never seen one of these in person..
Very cool, Fox, very cool. Way ahead of the other studios for sure.