MoviePass is back, this time with a new partner. The upstart ticket service tried to launch in June, with a plan to offer consumers admission to unlimited movies in a calendar month for a $50 pass. That kickoff fizzled before it began, however, when exhibitors AMC and Landmark balked at the idea and said they hadn’t been consulted. MoviePass today announced it will relaunch, but this time it will offer the packages through Hollywood Movie Money, a 25-year-old movie ticket promotions firm that has established relationships with exhibitors and the studios, and roughly 36,000 screens in its network. The new launch is targeted for mid-September, and there will be some changes, a MoviePass spokesman told Deadline. The biggest will be that rather than a flat $50 fee, users would pay a monthly fee based on the average ticket price in the region. Users will be able to subscribe to the monthly service at www.moviepass.com.


Love Hollywood Movie Money, great product and great experience for their consumers!
Uhhh…Don’t we need movies we want to see before we can buy tickets?
Thank you.
I don’t see why this is such a problem to get running in the US. Here in the UK we’ve had the Unlimited pass scheme running at the Cineworld chain for at least 10 years. At the moment its the equivalent of $20/$25 a month, and an extra $2 for a 3D film. It can’t be that hard to sort out can it?
So it goes from somewhat unique to another way to pay for the same system?
I love this idea! Let’s say that the pass does sell for $50 a month. That equals less than it would cost to go to five full price movies even in the middle of the week. If I could pay that, I would see EVERYTHING!!! That would bring my average ticket price DOWN to about $2.50 a movie. Now THAT’s affordable. I still wouldn’t purchase squat from the concession stand so they’re going to lose money on me there but I’m in the minority.