ReelzChannel is expanding its foray into the TV awards show area. After televising the inaugural Critics’ Choice Television Awards in June, the fledgling cable channel has now picked up the Primetime Creative Arts Emmy Awards, which have aired on E! for the past 9 years. Here is the release:

NORTH HOLLYWOOD, CA, August 15, 2011 – The Academy of Television Arts & Sciences announced today that REELZCHANNEL will broadcast the 2011 Primetime Creative Arts Emmy Awards which will once again be produced by Spike Jones, Jr. The announcement was made by Television Academy Chairman and CEO John Shaffner. The awards will be taped on Saturday, September 10th and air on Saturday, September 17th at 8:00 PM ET and at 8:00 PM PT. While this marks the 17th year that Jones, Jr. has produced the awards, it is the first time REELZCHANNEL has broadcast the ceremony.

“It’s a pleasure to welcome back the very talented and innovative Spike Jones, Jr. as producer of the show, and we are thrilled to partner with REELZCHANNEL this year to broadcast the awards,” said John Shaffner. “The Primetime Creative Arts Emmys is always a special event during which the industry’s top talent turns out to honor some of the most creative and hard working people in the arts and sciences of television. We look forward to working with Reelz to produce it for television.”

“We’re proud to partner with The Academy of Television Arts & Sciences as the broadcast home for the Primetime Creative Arts Emmy® Awards,” said Stan E. Hubbard, REELZCHANNEL CEO. “Our network has tremendous momentum with significant ratings growth and with the addition of signature television events such as the Creative Arts Awards we’re bringing our viewers the best from the world of entertainment.”

“I’m thrilled the Academy has asked me back for my 17th year,” said Spike Jones, Jr. “When I started producing this show there was only one ‘Law and Order’ and nobody knew Raymond.”

This has been a notable year for REELZCHANNEL as the network garnered 10 nominations for the acclaimed miniseries “The Kennedys.” These Emmy nominations mark the first ever for the network, placing REELZCHANNEL as the fourth most nominated cable network this year.

Jones, Jr. will work alongside the Creative Arts Awards Show Committee members including the committee’s Chair, Steve Venezia and Vice-Chairs Frank Scherma, Mark Watters and Eileen Horta. Most recently, Jones, Jr. produced the 2011 WGA Awards hosted by Eric Stonestreet and Jesse Tyler Ferguson.

Through his company SJ2 Entertainment, Spike Jones, Jr. has established himself as a leading player in the areas of awards shows and live TV variety shows. He has taken the Creative Arts ceremony from a dinner dance to a major annual event. He recently entered into the arena of reality-TV by co-creating and executive producing “Camping with the In-Laws”, a reality show pilot for Lifetime Network. Jones,