Although U.S. audiences have cooled to 3D movies, overseas ticket buyers still loved the technology in 2010, a report today from IHS Screen Digest Cinema Intelligence shows. Researchers say that ticket buyers worldwide spent $6.1B on 3D movies last year, which was 19.3% of total box office. That was up from $2.5B in 2009, accounting for 8.6% of all ticket sales. But the big growth came outside the U.S.: Overseas audiences accounted for 63.9% of last year’s 3D sales, up from 53.8%. Hollywood can take credit: “The global market still is dominated by U.S. releases, which accounted for more than 90% of revenue from international 3D screens,” says Charlotte Jones, senior analyst for cinema at IHS. Japan was the biggest market after the U.S. generating gross 3D receipts of $471M from films including Fox’s Avatar, Disney’s Alice in Wonderland and Toy Story 3, and a local release Umizaru 3: The Last Message. Trailing Japan were the UK ($427.6M), France ($364.7M), and Russia ($336.5M). But on a per-capita basis, movie-goers in Colombia showed the most interest in 3D. The technology accounted for 35.6% of the country’s total box office sales. Among the least interested: Norway, where just 15.8% of ticket sales were for 3D. IHS says that moviegoers in China and Mexico saw the biggest markups for 3D tickets. Still, Mexico had the lowest average ticket price for 3D.

3D in five words: pay more to see less.
Exactly!!!
Let’s wait on them 2011 numbers…
yeah – but here in europe.. most cinemas dont offer a choice if the people wanna watch a move in 3D or normal .. they are just offering the 3D versions – hence the better 3D numbers
They only 3D movie I wanted to see was Avatar. I missed out on that, but if I had gotten around to seeing it, I would of probably just seen the 2D. I hate wearing glasses.
I believe that 3D arrived big-time in most of the rest of the world AFTER the USA had already deployed it. Therefore, audience burnout and sagging sales that have occured here are just around the corner elsewhere as well. Once they get as tired of it as many domestic audiences have, burnout and sagging sales will follow…………….
Does anyone understand statistics anymore? The global box office is roughly two thirds overseas and one third North America. What does this article say the 3D split is? You guessed it, two thirds domestic and on third North America.
I don’t care much about 3D either way. I don’t love it, don’t need to see it fail. It can be fun once and a while. Most of the time it six though. I’ve seen 10-15 movies in 3D over the past few years. Maybe 1 out of 4 did it right. Most times (“Thor” “Captain America” “Harry Potter”) there’s almost no 3D affect (nothing coming out of the screen, a little bit of extra depth, darker picture). They should do less of it and do it better, if they’re going to do it at all.
Because we don’t have the option between 3D and 2D. At least, where I live, I can only find screenings in 3D.
Lack of choice? Here it’s not easy to find a 2D showing. I wanted to see Captain America but only saw 3D screenings with those stupid glasses. The last 3D movie I watched was Avatar months ago.
It’s not just in America that 3D interest is waning fast.