
In anticipation of Showtime Network’s head of marketing Len Fogge re-joining former Showtime Entertainment president Robert Greenblatt at NBC, the pay cable network has restructured its marketing team, elevating Frank Pintauro and Donald Buckley to EVP and co-heads of the department. Fogge, EVP creative, marketing, research & digital media, a close associate of Greenblatt, had long been rumored to take the reins of the NBC marketing department after Greenblatt is allowed to hire CBS/Showtime employees. The moratorium was recently lifted, leading to the recent hires of Showtime’s Richard Licata as EVP communications and CBS TV Studios’ Bela Bajaria as EVP for UMS.
− Frank Pintauro has been elevated to EVP , Red Group where he will oversee the network’s in-house ad agency. He previously served as Showtime Networks’ SVP, Executive Creative Director, GM Red Group. Pintauro will report to Showtime Networks’ Chairman and CEO Matt Blank.
− Donald Buckley has been elevated to EVP, Program Marketing & Digital Services, overseeing the network’s marketing divisions, including consumer and online marketing. In addition, Buckley will oversee media, consumer promotions and digital media. He joined the Company in April serving as SVP, Digital Services. Buckley will also report to Matt Blank.
− Sharon Allen has been promoted to SVP, Program Marketing and Advertising, reporting to Buckley. She previously served as VP, Program Marketing and Advertising. George DeBolt, SVP, Media and Promotions, will also report to Buckley. Jamie Dienstag, VP Creative & Marketing Operations and Administration, will now have a dual reporting structure to Pintauro and Buckley.
Additionally, Kim Lemon, SVP, Research, Program Planning and Scheduling, will now report directly to David Nevins, President of Entertainment, Showtime Networks Inc. Laura Palmer, SVP, Distributor Marketing, will now report to Tom Christie, EVP, Affiliate Sales, Showtime Networks Inc.
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How will NBC’s marketing change under Len Fogge? What will he do differently that Adam Stotsky hasn’t? What will be the change?
Maybe he’ll get rid of all the deadwood and incompetents in the department?
That would be a start, anyway.
I assume you’re referring to Len Fogge going to NBC?
Len has all the chops needed to turn things around at NBC. His instincts are top notch. Great get!
Exactly how long do people think this regime will last at NBC? The fall shows look like they should be cancelled RIGHTNOW.
Greenblatt worked his magic at HBO before Showtime. No reason TV’s best developer can’t work magic for NBC. And Greenblatt/Fogge are a proven team. No network has had better marketing over the past ten years than Showtime. And with Harbert’s experience and relationships, the smart money will be on NBC in 2012. Let’s put it this way, I just bought more Comcast stock.