UNIVERSAL CITY, CA, August 3, 2011—Tenured marketing executive Josh Goldstine has officially joined Universal Pictures as the studio’s President of Marketing, it was announced today. In this role, Goldstine will oversee and orchestrate all aspects of Universal’s domestic feature film marketing activities including creative advertising, media, publicity, promotion, digital marketing, home entertainment marketing and administration. He will report to Universal Pictures’ Chairman, Adam Fogelson, and work closely with its Co-President of Marketing, Michael Moses. Goldstine fills the position that was formerly held by Eddie Egan, who has transitioned to President of Marketing, Illumination Entertainment, and Executive Vice President, Universal Pictures.
“Josh has repeatedly and consistently proven himself a top advertising and marketing executive, and we are fully confident his leadership will continue to build upon this division’s recent successes with Hop, Fast Five and Bridesmaids,” said Fogelson and Universal Co-Chairman, Donna Langley, in a joint statement.
“This is an exciting time to join Universal and be able to work with an amazing team on a tremendous slate,” Goldstine stated. “With the evolving nature of the industry and the challenges we face as marketers, I look forward to leading this group as we take advantage of the opportunities that lie ahead. Together, we will capitalize on advances in technology and the changing media landscape to enhance the way we communicate about and promote films.”
Prior to joining Universal, Goldstine spent two decades with Sony Pictures, where he held a variety of marketing positions including his most recent role as Senior Executive Vice President, Creative Advertising, since 2010. Goldstine began his career at Columbia Pictures in 1991 as executive assistant to the President of Marketing and worked his way up the ranks holding senior positions in both Creative Advertising and Marketing guiding the campaigns of some of Sony’s most successful films.
During his years at Sony, Goldstine spearheaded a number of marketing campaigns for films including the Academy Award®-winning The Social Network, The Karate Kid and Battle: Los Angeles, as well as the phenomenally successful Spider-Man franchise and eight pictures with Will Smith.
Goldstine has also personally overseen the creative team responsible for developing trailers, posters, television ads and other marketing materials that support the theatrical release of films from Columbia Pictures, Revolutions Studios and Sony Pictures Animation. Since 2002, Goldstine and his colleagues have created marketing materials for more than 50 No. 1 films.
Among his other credits, Goldstine oversaw the creative team that launched such titles as Casino Royale, The Da Vinci Code, Something’s Gotta Give, Anger Management, Panic Room, xXx, Men in Black, Men in Black II, Mr. Deeds, S.W.A.T., 50 First Dates, Daddy Day Care, Black Hawk Down, Bad Boys II, Air Force One, Jerry Maguire and As Good As It Gets, among many others.
Goldstine has received dozens of advertising honors including numerous Key Art awards, gold medals from the New York and London Advertising Festivals. He is a 1990 graduate of Harvard University.