DreamWorks Animation’s distribution deal with Paramount ends next year, and Deadline has already reported that Jeffrey Katzenberg is on the lookout for his next partner — we’ve heard he had zeroed in on Time Warner after talks with Comcast, Disney, Universal, Fox and Sony fell through. So here’s another potential partner for DWA: DWA. Bloomberg is reporting that the animation studio may take over distribution duties for itself and could even act as a distrib for other producers, a source says. Under the plan, DWA would market and distribute its 2-3 films per year, then offset those costs by doing the same for others in an era when digital distribution has made such a plan more cost-effective than paying off an outside output partner. If true it’s the latest digital play for DWA, which this week announced a deal to distribute its movies on Netflix, ending its relationship with HBO — though it remains to be seen how lucrative a tie-up that deal will be (see Spin Cycle: Who Says Netflix Is Paying DreamWorks Animation $30M Per Picture?).


Wonder if they can cut out a sweet addendum to that recent Netflix deal that includes movies they distribute on top of the flicks they produce?
Given that Disney, Fox, Sony and Universal all have strong animation arms, can’t really see why they would need/want Dreamworks Animation.
Plus is anyone really surprised that Universal doesn’t want anything to do with any part of Dreamworks after being abandoned at the altar twice in regards to the live studio?
DWA has some truly talented people, and they have made some fine films both creatively and technologically.
It is truly depressing to see Katzenberg struggling to keep things afloat with no life rafts in sight.
No matter how much money Jeffrey may have…this isn’t the way he envisioned DWA and his legacy in animation.
It’s a tough business in a tough town…even for Jeffrey.
What did he envision?
Out-doing Disney. Hasn’t happened.
Would they release only “animated” movies? Do they want to handle home video by themselves too?
DWA would implode if it self-distributed. There would be a civil war between the distribution personnel and the creative personnel on account of the endless tinkering, nitpicking, notes and delays. The food fights at the cafeteria might become more entertaining than Shrek The Third.
This is absolutely the RIGHT move for DWA. Building a digital distribution system costs peanuts (well, walnuts) these days. A slightly beefed up marketing staff of what they already have (great people) and away they go… leaving the old models behind.
And Tom, your feelings for Jeffery are touching, but unnecessary me thinks.