DreamWorks Animation’s distribution deal with Paramount ends next year, and Deadline has already reported that Jeffrey Katzenberg is on the lookout for his next partner — we’ve heard he had zeroed in on Time Warner after talks with Comcast, Disney, Universal, Fox and Sony fell through. So here’s another potential partner for DWA: DWA. Bloomberg is reporting that the animation studio may take over distribution duties for itself and could even act as a distrib for other producers, a source says. Under the plan, DWA would market and distribute its 2-3 films per year, then offset those costs by doing the same for others in an era when digital distribution has made such a plan more cost-effective than paying off an outside output partner. If true it’s the latest digital play for DWA, which this week announced a deal to distribute its movies on Netflix, ending its relationship with HBO — though it remains to be seen how lucrative a tie-up that deal will be (see Spin Cycle: Who Says Netflix Is Paying DreamWorks Animation $30M Per Picture?).

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