EXCLUSIVE: This is the kind of Maalox moment that explains why studio moguls get paid the big bucks. Because Walt Disney Studios Chairman Rich Ross now has a very public decision to make about whether to go forward with The Lone Ranger. We’ve learned that producer Jerry Bruckheimer and attached director Gore Verbinski are jointly presenting a new budget “in the $215M range” to Ross after weeks of trimming it from the previously proposed $275M which caused Disney to balk and halt production. That’s still not the $200M number that the studio really wanted, but is lower than the $220M at which Disney indicated to all concerned it might compromise. Now here’s the other complicating factor: Insiders tell us that Johnny Depp, who’s attached to play Tonto, really wants to make The Lone Ranger but won’t do it without Verbinski directing. Depp has shown unusual loyalty to his favorite helmers like Tim Burton and made not just 3 successful Pirates of the Caribbean pics with Gore but also starred in Verbinski’s Rango, which is an Oscar frontrunner for
Best Animated Picture this year. And Depp right now is the biggest box office star in the world with two recent billion-dollar worldwide hits (Alice in Wonderland and Pirates of the Caribbean 4). That leaves Disney no choice but to keep on Verbinski if the studio wants to retain Depp – which of course it does. Disney is counting on Depp to make The Lone Ranger – which began on the radio in 1933, then became a TV series that ran from 1949-1957 — relevant with a comedic twist. So that means the studio and Gore must agree on the budget number. Insiders tell us that Verbinski has made it clear to Disney he “won’t take the budget down to a certain point where it’s not the same movie that he started out to make”. And Verbinski could walk if the studio pushes him too far and then Depp is out as well. So that’s why Ross is in the midst of a dilemma right now.
As an insider tells us: “This isn’t about a specific number we’re trying to hit. At this point it’s about the vision of the movie and what is the price for that vision.” Disney privately admits it won’t make The Lone Ranger without Depp but didn’t know Johnny’s POV vis a vis Verbinski until very recently that the actor wouldn’t do the film without Gore. That made it all the more crucial for the studio and the director, with Bruckheimer, to see what they could do to lower the budget by examining every scene and discussing options. But there’s also another wrinkle: the release date. “Shooting wasn’t starting for quite a few more weeks, so Disney didn’t think a definitive answer was is necessary on that just yet. But it’s harder to get a good release date than it is to move it,” an insider tells us. The Lone Ranger was scheduled to be released Dec. 21, 2012, smack up against The Hobbit: An Unexpected Journey, which opens Dec. 14, and the Brad Pitt-starrer World War Z, which was just slated for Dec. 21.
Disney has made it clear it’s “still in the Jerry Bruckheimer business and the Johnny Depp business”. And in an exclusive interview with Deadline’s Pete Hammond during Disney’s D23 Expo, Rich Ross made his first comment on The Lone Ranger confirming he was still keen on the project: “I’m hoping to do it. I’m certainly hoping. I think it’s a compelling story, and no one wants to work with Jerry and Johnny more than me, so we’ll see how it works.” But he didn’t mention Gore. That’s because, as an insider explained to us, ”Spending $275 million on a Western no matter who the fuck it is starring in it means you’ve got to make so much money to get it back. And Gore Verbinski is notorious for budgets.” For all his success, Verbinski has a rep for spending big and holding his ground when studios want cuts, and that’s just not popular right now. The Lone Ranger already is a giant risk in the first place because Westerns don’t traditionally perform well internationally. In a DVD-collapsed world, a $275M film needs to gross 3 times its budget to earn out, and that can’t be done without a big foreign reward.
Which is why Verbinski and Bruckheimer have been working hard to tone down or lose some of the budget-busting spectacular scenes in Justin Haythe’s script. At the same time, Bruckheimer as well as reps for Depp and Verbinski have been discussing ways to defer big chunks of their upfront paydays. Salary among all three likely accounts for $30 million or more. And if the trio’s backend deals weren’t at cash break before, they likely will be now if the film moves forward. Because simply adjusting above-the-line salaries isn’t enough to bring down the budget gap. The major question all along is whether Verbinski not only can deliver at that $215M number but also retain enough spectacle “wow” factor to give The Lone Ranger a shot at a big overseas gross and sequels. As we’ve written before, the deeper story behind this production stoppage was how movies are costing too much, studios are giving major pushback, and the backdrop of a down economy.


The biggest drawback is that not only do they have to spend at least $200~$215 million for the production, they also have to spend another $70~$100 million for marketing. Look at the “success” of “Cowboys & Aliens” and all the $$$$$ that were spent on Presenting that “Western”. I still think that if Johnny Depp is the real star….they should just call it what it really is….TONTO! No one cares or remembers “The Lone Ranger” any more. Even aging Baby Boomers and their (IF) still living parents could care less about this premise….”A Texas Ranger who wears a Mask to hide his identity…..”. I love westerns but this “Western” was pretty lame even in simpler times……Disney should show some Balls and ….Just Say No! Make “Pirates 6″ and just skip “5″.
I have to disagree with you Mr. Martini. Lot of the Elderly actually remember the Lone Ranger. I Grew up with the radio version, and yes they are probably making it all about TONTO. when I like the idea that Tonto is B-Story to the Lone Ranger’s A story. The review what is aw and herd about it actually looks like a well crafted Story. and the whole werewolves thing does make sense now that you think about it,but I don’t see why they need so much money for probably CGI-Fest.
which well lose a lot of money. there are lots of pro’s and con’s about this.
Agreed, westerns are dead. Disney should kiss Favreau for the warning that “Cowboys & Aliens” provided them. A big budget Lone Ranger will be an “Ishtar” scale mega-flop.
Re: “westerns are dead” I seem to remember this bell chiming a bit before Eastwood made Unforgiven. “There`s gold in them thar hills”…Clint found it on Oscar nite. C`mon Johnny,take a $$$ cut…. make it happen.
The thing is Unforgiven was one movie. Studios thought the Western was back but just about everything after that flopped.
rango is hardly a “frontrunner” for anything except “ugliest children’s cartoon.”. It didn’t even turn a profit yet!!! Not exactly what anyone would call worth watching.
You’re right! What does Rango have going for it, besides a unique visual style and pace, memorable sense of place, anti-corporate message, the occasional ultra-hip reference for adults, and a movie that deserves being watched again. It isn’t Cars14, but I’ll take it.
i saw it with my boys…. none of us are interested in seeing it again. And if you have kids you know that when kids want to see it again, it’s good on all sorts of levels.
I beg to differ with comment by Scott-Rango was well worth watching! I saw it with my grandchildren aged 11yrs & 9yrs and we all 3 loved it so much so I’ve just bought the bluray copy to watch it again!!!
You bite your tongue!!
Sorry, but it was the ugliest cartoon I’d ever seen. When you get animation that good, you want to see fur not SCALES…
(Shudder)
And this ain’t the movie my nephew was excited for. That honor went to Rio and Cars2. Those are DVD-buys.
Rango has a great deal more going for it than you are giving it credit for. I suggest that you reexamine the movie with your kids and see if your opinion is not changed. You won’t follow this advice, I know. But, at least someone has offered you something to consider besides your own hubris. Think of Chinatown.
Can they specify where do they plan to spent those 200 millions? Like they need to built some super expensive towns? In Thor they built whole town and then Asgard decorations and special effects. And still it was lower then 200 millions. WHERE do they plan to spent 200 millions in western? On horses, few saloons, few rooms and extras?
Disney – stay strong and don’t give those crazy people more then 100 millions.
The budget is so high because of the actors in it… Depp and Gore and Bruckheimer are not cheap these days and will all command a lot of money to do the film.
Jason — your numbers are off. It’s at 215M right now with all the big salaries deferred. That number is still pure insanity…no justification for spending that kind of money. Completely irresponsible.
Shy is right on track — cap it at 100.
The town was already built for Thor. There was of course reconstruction done but the set town you speak of has been in existence for quite some time now.
wait , they’re thinking of releasing it on the same day as the Hobbit ? why not just shoot yourself now. That guarantees nobody will be going to see it. Hobbit has a huge audience thats been waiting for this to be finished. Very stupid move , if they do in fact even make LR. And I still don’t understand why this western is so expensive. I vaguely remember the LR in reruns as a kid and it was cheap & cheesy- same costumes -shot mostly outside- no big budget
Wow. I completely agree with you, didn’t realize that they intend to release it a week after The Hobbit. With a budget like that, this movie is a disaster in the making especially with that release date even if Johnny Depp is attached…
Funny how they’re spinning Gore as a budget buster when PIRATES 4 went overbudget and ended up costing more than PIRATES 3 due to Rob Marshall’s ineptitude. Go figure.
Where do you get your information on the cost of Bruckheimer’s movies? They’re still adding up the final cost of Pirates 3 because it was so out of control. In fairness to Gore, the Bruckheimer factory is more to blame for the excess than anyone – but Pirates 4 finished with less insanity than prior outings.
So Disney will spend $300M to $400 million on a first time director of live action and a leading man nobody knows or gives a crap about, but WON’T spend half of that on the biggest star in the world and a director of 2 billion dollar films?! Rich Ross, you need your head examined!
The director of 2 billion dollar films? Which ones are they? Only 1 I think.
Pirates 2 & Pirates 3. That’s 2 billion dollar films.
Pirates 3 did not make $1 billion. Pirates 2 and Pirates 4 did and #4 was directed by Marshall.
Yes he’s directed 1 billion dollar movie so Machete and eek are incorrect. Johnny Depp has had 3 billion dollar movies though.
Who wants to bet that Disney will end up shelling the $300 million clams just to please Depp and will be stuck with an incoherent piece of migraine-inducing Verbinski crap that will confuse foreigners who won’t get any of the spaghetti-western references? Who wants to bet that in five years crates of “Lone Ranger” action figures will be shipped back to China to provide landfill on the Yangtzhe River? Who wants to bet Armie Hammer would have less of a chance of career suicide if he joined the cast of the male stripper movie than if he boarded this ship of doom?
Whether the budget is 210 million or 220 million it will be well over 300 million as noted.
I agree this is the time when Rich Ross will earn his salary…tough decision.
Were it my decision..put the money into something else unless another Pirates is guaranteed as part of the deal. Personally, I could care less about another Pirates…but, global box office would still be huge for Disney, and Ross could cover his ass if LR tanks.
Yes, Rich Ross will totally earn his salary for….MAKING A DECISION. I believe he’ll be able to make a decision. He’s been there a couple years. It’s time to try being the decider.
The thorniest issue is Gore, obviously. He needs to go back and do more low-budget fare — all these pricey tentpole movies like the “Pirates” trilogy (and “Rango” to a degree) have got to his head. A Western that costs $215M is still pretty outrageous… hell, Favreau’s “Cowboys and Aliens” cost less than that.
Verbinski needs to realize the economics of the situation. Yes, you have Depp and Bruckheimer as backing. But the “Lone Ranger” is an untested movie property. If Verbinski came back on for “Pirates 5″ or 6, hell, spend away. At least with that property they know they’ll get that $250M+ budget back on international grosses alone.
Lone Ranger is not untested. In point of fact Lone Ranger has been tested regularly and rigorously. The results come out the same every time. Cool and compelling storylines = total tricking flop that can’t overcome the self hate that the American population feels regarding what the Lone Ranger symbolizes; something akin to the master/slave relationship that exists between Tonto and the masked crusader. An earlier post described this very well in that story should be about Tonto and the title should reflect as much as well.
Inflated budgets? On a lame western. Let me spell it out for you folks – it starts with inflated salaries. I understand from Disney, Johnny is asking $30, Gore $20, and Jerry $10 – $60 million in salaries. And that’s WITHOUT the Lone Ranger! Boo Hoo Johnny Depp, if you want Gore and Jerry then cut your $30 million pay day. COME ON GUYS. Johnny, you’re turning into a poser with eyeliner. Go back to your roots and play a leading man not a sidekick charicature. There’s got to be a leading man role out there for you. Chase it down. Convince them that you can do it without playing alcoholic. And Gore, shame on you for inflating what should ahve been a $100 million movie. This makes no sense on any level. Show some balls Rich Ross, aand JUST SAY NO!
You don’t need “Wow” you need a good story!
Is it just me or is it crazy that they insist on spending $200M to make this movie? Really? They can’t make an impressive film for $150M. Spending on these films is way out of whack.
The real question is why can’t they make an impressive film at 50, 40, 30, 20 million? Disney must really enjoy having their heads put in a vice. Aren’t there any other producers, stars and directors beside Bruckheimer, Depp and Verbinski?
Let ‘em go. They won’t starve. It’s just a movie!
The above post makes the most sense. I just made a film released earlier this year that was termed “Braveheart meets 300″. Period action film. EVERYONE thought the film felt big. EVERYONE. And we made it for what would be considered (in Hollywood) a song. We just knew where to spend and where to save. The next one we’re doing is a contemporary action film set all over Europe with a great story AND tons of action and we have a budget of $25M!!! Maybe the new kids should take a crack at this project. We’ll do it for 1/10 the cost.
Great for you. I’m glad to see someone is fiscally responsible. Having worked on films myself (all low budget) I just cannot wrap my head around why films have to cost so much money. I know that the answers are usually “well, real talent isn’t cheap and computer effects cost this much”, ad naseum.
To which I say Baloney!
Stop being held hostage by the fifteen or so “hot” directors, stars, producers. Look around and you can see that there are literally thousands of talented people in Hollywood that can do the same job. A story well done can cost less. Cap the budget at a certain amount and mean it. Don’t pussy foot around. John Ford could bring his films under or at budget. So could Hitchcock. Most of the people making movies today aren’t creating work at that level so why play those games.
I don’t understand why they are trapped in that mentality.
Nobody in the real world is holding their breath for this film.
This movie is a bad idea all around. Why waste $200+ million on a western? Just make another bad Pirates movie and everybody makes big bank. It seems to be the only thing Depp really cares about anymore anyway.
Jeff is SO WRONG. Tons of us remember the Lone Ranger. But he is right that this whole thing is obscene. When will the industry stop coddling these people these actors and directors. Not one is bullet proof.
And opening against Hobbit and World War Z – what idiot thought of that.
Let some other studio do a great Lone Ranger for $50 million. Good story, good actors and good director it will make money.
A comedic take on LR – get a life. Sure Cowboys and Aliens flopped but not because it was a western – but it wasn’t good! Why does the industry paint such a broad brush.
Finally I don’t understand why the Native American community has not objected to a non-Indian playing one (even tough he claims he is a small part Indian). They object over so much else, like the name of the Redskins football team
Depp is part Native American. He has long repped this publicly. His sole directorial effort focused on Native American issues.
Meanwhile, “Redskin” is a racial slur and the logo is patently offensive.
Completely different situations, brah.
No one is excited for this movie. It’s a stale and tired property — sure Disney, spend 300M on it and put it up against HOBBIT and WORLD WAR Z (movies with genuine and enthusiastic fan bases) and see what happens.
Oh, Johnny Depp is the “biggest box office star in the world?” Yeah, he sure proved that with THE TOURIST didn’t he?
Please, easy on the hyperbole guys. You want to talk sheer numbers Zoe Saldana is the world’s “biggest box office star.” Except that she isn’t. And Depp isn’t either — take him out of his wig and eyeliner and a franchise and see what happens. Oh right, we just did with THE TOURIST. 16M opening weekend.
Just to let you know, Depp may truly be the “biggest box office star in the world?” Although The Tourist opened at $16Mil. in the U.S., it went on to gross $67,631,157 domestically, and $210,715,032 from the international market for a grand total of $278,346,189. Now for a movie with a budget of 100 mil, it didn’t really stink at all. Now add cable, TV rights and DVD sales, and a stinker gross it is not. It may have been a bit to mature and stylish for American tastes, but quite a few people really enjoyed the film, including myself. I’m just saying….
Since when does ripping off “The Conversation” wholesale constitute ‘style’?
Looks like Depp just pulled a Jimmy Chitwood.
Never thought I’d type these words: Disney is right. Over 200mil for a western? Why not just shred your cash right now? I agree, if Depp is so committed to this film with this team, then the three of them should cut their paydays. Even with that done, I don’t see why a Lone Ranger film should even approach 200mil, much less pass it. That’s ridiculous. Stupid, stupid, stupid.
Talented people (and their salary demands) aside, how the living flick do you spend $200M on this movie? Or on any live action movie? What, are they renting the entire state of Arizona for three months?
Twenty years ago, a $100M budget was considered obscene. That’s the ’90s, folks. Has the cost of filmmaking really become so much more expensive? Even if you take the above-estimated salaries out of it, that’s still well over $100M BTL. The film industry has forgotten just how much damn money one single million dollars is.
And seriously, Depp. You don’t have a stupid enough amount of money in the bank already from the “Pirates” franchise? How many millions was your back end on “Alice” (on top of your salary ask)? You give a bad name to all actors (greedy). Go take your cartoon “talent” and phone it in on another cartoon movie.
Yeah, the nerve of Depp wanting to share in the rewards on films that he makes happen successfully! I guess you’d be happier if the studio kept all the profits?
No, I’d be happier if the studios weren’t always crying poor and screwing the unions out of their justly deserved pay and benefits, when they’re in fact breaking box office records every year. They’re also screwing the theater owners for premium ticket percentage rates and first-dollar grosses.
And if Depp really wants to “share in the rewards on films that he makes happen” then he should take a relatively small paycheck up front and get a bigger piece of the back-end. Oh, what’s that you say? Studios and distributors are lying about the real profits…? I’m shocked! Shocked!
Yeah. Greed like that. It’s why they can’t make a decent movie called “The Lone Ranger” for under $100M.
Spending on these big features is way out of control. Johnny, give up your 3 star trailers, your personal chef, your trainer and half of your entourage if your that passionate about the project.
Sure, Westerns aren’t popular. Just ask the Coen Bros.
Does anyone remember, a decade ago, how dumb it sounded to make a pirate movie based on a theme park ride? There hadn’t been a popular pirate movie, domestically or internationally, for fifty years or more. And the idea of basing a movie on a theme-park ride sounded creatively bankrupt on the face of it.
A do remember that Disney got pitched the pirate movie idea by a couple of writers I know. Make ta movie based on the ride. Disney said they loved the idea then abruptly terminated the relationship saying they didn’t need to partner with outsiders to develop an internal property. Shut them out and then even used some of their ideas from the pitches.
It’s not a matter of being a Western that is risky… Cowboys & Aliens didn’t fail becuase it was a western, it failed because it sucked!! – The story was tired, the actors were tired… it was a plot mess – C&A was a great idea that got lost… It could have made jillions…
Let us not forget The Green Hornet – another example of trying to update for the modern audience… make it hip and funny… GH also failed, sure it made money, but it could have made more… And the fact that the “hero” was the side-kick and KATO was the true center character just proves how much Hollywood doesn’t understand what they are doing!
The Lone Ranger is not about TONTO – this film has Depp as the side-kick and who wants Depp a billion dollar studio cash cow as the supporting character – as a result Tonto is the focus with the Ranger as the side kick… Did we learn nothing from th Green Hornet??
If it’s a great story, no matter what genre it is… people will connect with it and go see it!
CM
I 100% agree with you CM. I’ve seen some reviews on the script and while Tonto is B-Story line. It works very well for what it is. Yes Westerns can actually be good. (2010′s True Grit anyone? It got Jeff Bridges an Oscar nom. No one remembers that?) the LR can become a great idea and hey Walt Disney used to risk all his stuff all the time, and it paid off. sometimes you win sometimes you lose. All in All is I think the story form what i got of it, sounds great.
Good point about “True Grit” as an example of a recent successful Western — and wasn’t its budget less than $40 million?
Go around saiyng “Who was that masked man?” to people 18-35 and count the blank stares.
Plot details and catch phrases like “who was that masked man” and “hi-yo silver” may be outside the cultural knowledge of anyone under 60, but kids have certainly heard The Lone Ranger’s name (and his theme, Rossini’s William Tell Overture) even if they don’t know anything about his story. Other things my sons (12 & 13) know about The Lone Ranger: on YouTube, they see plenty of old-time comedians (like Bill Cosby) talking about him; they know many jokes with the punchline “what do you mean ‘we’, kemo sabe?”; and they’ve seen Jay Thomas retell his story about Clayton Moore every Christmas on David Letterman.
I disagree with nearly every comment on here. I only want Gore to make this movie as well. He’s a visionary, and Depp knows that Gore was as responsible for the success of Pirates as he was. Which is why he was reluctant with 4, and it was a nearly unbearable film.
How quickly can all of you forget recent history? Everyone thought Pirates 1 would be a massive bomb… hell, there hadn’t been a successful movie about pirates in years, and then it blew everyone away. Gore and Depp and Armie Hammer could bring that to this western.
I can not wait!