
In the pre-NBCU-Comcast merger days, probably the only chance for the Kardashian sisters to star on an iconic NBC series was if they were parodied on Saturday Night Live. But now that E! and NBC are corporate siblings, the Kardashian clan will migrate from its cable home on E! to NBC next week to co-host the Today show. NBC announced today that sisters Kim, Kourtney and Khloe, their mother Kris Jenner, and stepfather Bruce Jenner will take turns co-hosting the fourth hour of Today from Monday to Friday alongside Hoda Kotb. The NBCUniversal corporate synergy stint is to promote the Kim Kardashian wedding special launching on E! next Sunday. And it raises the question: Are we that far away from a primetime series on NBC starring the Kardashians?!
TV Editor Nellie Andreeva - tip her here.


Seriously? WOW NBC….just WOW.
Please. Make. It. Stop.
Yes, PLEASE make them go away…trashy, no talent, dimwitted, wouldn’t know a book if it hit them…OMIGOD this is the end of civilization as we know it…And I’m never watching TODAY again…
Indeed, the “Idiocracy” has arrived. Years ago, I read a short story called “March of the Morons”, in which the intellectual capacity of the population writ large had declined so drastically that society was grinding to an absolute halt. Very few people knew enough about anything to maintain the power grid, operate machinery or tie their own shoes. Great short story, which I thought at the time was fiction.
The Kardashians are Armenian icons.
Some other Armenian icons and legends include Andre Agassi, Charles Aznavour, Eric Bogosian, Cher, Princess Diana (1/64 Armenian), Atom Egoyan, Arshile Gorky, Dr. Jack Kevorkian, Kirk Kerkorian, Mike Connors, William Saroyan, Seymour Skinner (Armen Tamzarian), System of a Down, Andy Serkis, Steven Zaillian, Michael Vartan, Gregory Peck, Dita Von Teese, Ken Davitian, David Hedison, David Dickinson, Simon Abkarian, the Hughes brothers (Albert and Allen), Ross Bagdasarian, Ross Bagdasarian, Jr
I am Armenian and to call this family of talentless, shameless headline chasers “Armenian Icons” is offensive. I’m sure the other people on your list would not like to be included with people whose launch to fame was based on a home made sex-tape.
Hey NBC, you just took one of your best brands and pieces of programming and hinged it on a bunch of fame whores.
Really, really nice work. There is a reason they are on cable, those who want to see them can seek them out and the rest of us can avoid them as much as we can.
I feel bad for Hoda and Kathy Lee for that manner.
‘THUNDEROUS APPLAUSE!!!!’
Yesterday Donna Langley in features and today the Kardashians on TV. What a joke.
And your list is not bad but when it comes to Kim, Kris, Khole and Kourtney I’m Turkish.
All of whom have at least some measurable level of creative talent. The K fam on the other hand…
HELL JUST FROZE OVER
Right on. I watch TODAY almost daily but no more. Time to change the channel when they start having trash like this on.
A primetime series doing what? Since they have no apparent talent….just sayin’.
Aside from Robert Kardashian, does anyone know why these people are noteworthy in the first place?
kim has a sex tape
Deep down, aren’t we all 1/64 Armenian?
That is funny and interesting
OMG! I get cross promotion, but do the Suits at NBC realize they have killed whatever semblance of credibility Today has left? I would never watch the talentless, famous for being famous/or in a sex tape Kardashians, and now I will never have to watch ANYTHING on NBC again, if this is what they think their audience is interested in. Glad there is cable and CBS so I have plenty of quality tv to watch. Sad I won’t be watching Parenthood again.
Will this horror never stop?!?!
Announcements like this want me to slap middle America for watching this crap in the first place.
I’m not from Middle America. But, there are a lot of haters of Middle America here. If it wasn’t for Middle America, many of Hollywood’s films would bomb. Also, I live in NYC. I know many people who watch the Kardashians.
Whoa, hold on there Steen. Let’s not lay the blame for these insulting humans on the middle America. The show originates out of Southern California and when you look at viewing trends, the middle of the country isn’t the big viewers of this cr@p. Let’s put the blame on the creators Ryan Seacrest and Eliot Goldberg and then step down and boycott the advertisers on the show, from what I can imagine are condoms, push up bras and VD clinics.
Get your facts straight andre agassi is of iranian lineage his father was a olympic wrestler for iran . The kardashians are buffoons who shamelessly pander to the media
Armenian is partially Iranian, silly
What’s thepoint with the Arenian icon post above? All it shows me is that probably every nation has it’s talented and not so talented celebrities and sometimes there is no accounting for taste with some American celebrity chasers. Icon is a bit over the top though. I’m canadian and we have or had Mike Myers, John Candy, Ryan Gosling and Shania Twain. We also have Celine Dion. Talented, yes all; classy, all? Not so much. Icons…again, not so much. Well, John Candy maybe. I guess for the Arenian poster, rock on and be proud of your countryfolk–even if among the best you do are the Kardashians. (Yikes!)
NBC how low can you go ? really? The white trash hour-ugh
Serena, don’t forget Sahak Tumanyan or Armen Kazarian, other notables. Their Armenian heritage have nothing to do with the fact that besides being excellent marketers of themselves they have nothing else to offer (other than a good sex tape). At least NBC had the sense to throw them into the 4th hour. Perfect fit with Hoda & Co.
They’re filling in for Kathie Lee. Is there really a huge difference?
I will vote Republican, any Republican, if they make stopping the Kardashians a major part of their domestic policy.
OH MY GOD!!! I ACTUALLY SAW PIGS FLYING OUTSIDE IN THE SKY!!! THE PIGS ARE FLYING!!! THE PIGS ARE FLYINGGGGG!!!
?!!!?…..Oh, The Kardashians are hosting the Today show. Ha! NO WONDER!!!
Serena, you forgot Sahak Tumanyan and Armen Kazarian, other notables. Not sure what being Armenian has to do with anything. Other than being excellent marketers of themselves they have nothing else to offer (except maybe a good sex tape). At least NBC has the sense to throw them into the 4th hour. They’re a perfect fit with Hoda & Co.
and you forgot Borat Sagdiyev.
I just vomited in my mouth.
If not for the office and parks/rec, i would just never go back to nbc ever again.
where is the interest in these people? is it really the, ‘so awful i have to watch’ angle, or something else? because i am dumbfounded at their longevity. they are as interesting as a dead fish. however, where i once sent all my anger their way, now it turns to the enablers – like nbc! let the kardashians make their money and be fodder for jokes. it’s nbc and e! and gossip mags who are responsible for continuing this terrible joke on pop culture, and just regular culture as well.
If this is what is being referred to as corporate synergy, there is a complete lack of credibility. Put them in the theme parks before putting them on NBC.
Disgusting.
Hooray! Now, I can filter out NBC from my “Favorite Channels” list on TiVo; that way, it will NEVER appear in my channel/program listings.
Hey “Serena Price”…who cares how many people are Armenian…and what does that have to do with any of this??? The Kardasians only claim to fame is their father got a brutal murderer off and Kim spread her legs with a “sex” tape. To embarass and disgrace Matt Lauer and the quality of the “Today” show after all the hard work they do to be taken serious. Matt, end this.You have the power… Enough already, agreed. This effects you.
Who doesn’t love the Retardashians? They are to people what cheeze whiz is to cheese. sometimes you just want to squirt some out on a cracker and get in touch with the dipshit inside you.