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EXCLUSIVE: Two weeks after FremantleMedia North America’s PR head Manfred Westphal abruptly resigned his post as SVP communications and marketing at the reality TV indie giant, he is joining talent agency APA as head of PR. At APA, Westphal will assume a newly created senior-level communications position, with the agency’s current PR person, Alexis Amonic, staying on to work under him. The appointment is part of an ongoing expansion at APA, which also recently bought an adjacent building, adding 17 new offices.
Westphal puzzled many two weeks ago when he quietly cleared his office over the weekend, leaving only a resignation letter for FremantleMedia North America CEO Cecile Frot-Coutaz on his desk, which his assistant found after he didn’t show up for work Monday. The company is yet to name a replacement. Westphal had been at FremantleMedia North America since 2007 and was promoted to SVP in 2009. Before that, he spent five years at Paramount Domestic TV.
TV Editor Nellie Andreeva - tip her here.
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Nikki,
Are you sure this is correct? Or perhaps you’ve mistakenly used the wrong. This headshot is of the guy who is replacing Siegfried in Siegfried and Roy.
Go APA!!!! Tame those Tigers.
No, this is a headshot from one of the bad guys in “Die Hard”
what factory/breeding tank do these people come from?
Good for APA. People seem to take jabs at them everytime there is news. But forward momentum has to be admired. Specifically these days.
LOL – Yen W. I thought Mr. Westphal looked familiar. APA should have hired a much more savvy Publicist with new media experience instead of an ’80′s Old School slacker.
Could not agree more. Love the 80′s old school slacker!So true. Good luck APA…
Don’t hate what you can’t imitate.
Manfred is a highly skilled PR executive who is intelligent, creative and passionate about everything he does. APA is smart. Those who make stupid remarks like those above are not.