Nellie Andreeva

Fox already has three successful cooking series with Gordon Ramsay on the air. Now the network has ordered a fourth reality series from the Scottish chef, this time set in the hotel business. The title of the new series, Hotel Hell, is reminiscent of Ramsay’s flagship show on Fox, Hell’s Kitchen, while its premise is similar to that of his makeover Fox series Kitchen Nightmares. Hotel Hell, from Ramsay’s One Potato Two Potato production company, will feature Ramsay and a team of hospitality experts traveling across the country to fix struggling or mediocre hotels, motels and bed & breakfasts. In his trademark no-holds-barred style, Ramsay will go head-to-head with the owners and staff as he tries to whip the failing hotels into shape by making them fix their problems — from dirty bedrooms and mold-ridden bathrooms to incompetent employees or sub-par customer service. “These are stories that everyone can relate to, because virtually all of us have had a bad hotel experience that’s turned a holiday or business trip into a total disaster,” Ramsay said. “It’s time to put the hospitality industry to the test.” On the show, Ramsay will call on more than a decade of experience running restaurants in top hotels around the world, traveling as well as running a boutique hotel in London. “Gordon is amazing to work with and no matter what the premise, he delivers every time,” Fox president of alternative programming Mike Darnell said. “With an unprecedented three shows already on the air, Gordon is an incredible television success, and we’re really thrilled to put him through Hotel Hell on Fox.” Under his current deal with Fox, which runs through 2014, CAA-repped Ramsay is executive producing and starring on Hell’s Kitchen, Kitchen Nightmares and MasterChef, the last one produced by One Potato Two Potato, Ramsay’s joint production venture with Optomen Television. Unlike those series, which were based on formats that originated in the UK, Hotel Hell is a new format that Ramsay’s company developed with Darnell and Fox.

TV Editor Nellie Andreeva - tip her here.

Get the latest Industry news sent straight to your Wall.