
Maybe Ghost Whisperer was the only scripted series able to get a demo number at 8 PM on Fridays. CBS is trying a second consecutive drama with ghosts in the slot following the cancellation of Ghost Whisperer, to similar modest results. In its premiere last night, A Gifted Man (1.4/5) matched the season debut in the hour of Medium last year. (Medium was canceled a couple of months later.) That was down 39% from the season opener of Ghost Whisperer the year before. In total viewers, Gifted Man represented a vast improvement vs. last fall with 9.3 million viewers vs. 6.1 million for Medium. That was CBS’ largest audience in the hour since May 2009 when the network had Ghost Whisperer on. At 9 PM, veteran CSI: NY (1.8/6, 10.7 million) was down 10% in the demo from last season’s debut in the slot but finished No. 1 in the hour. 10 PM anchor Blue Bloods (2.0/6, 11.8 million) was down 9% in the demo from its series premiere last fall. It tied NBC’s Dateline as the highest-rated program of the night in 18-49 and was tops in viewers. CBS (1.7/5, 10.6 million) edged the competition to finish No. 1 for the night in 18-49 and total viewers.
Fox’s Fringe (1.5/5) and its lead-in, Kitchen Nightmares (1.6/6) were both down from January when the network first paired them together on Friday and the two series debuted Friday with a 1.9/6 each. Still, a 1.5 and 1.6 was good enough for Fox to post its highest-rated premiere Friday in six years and finish second for the night in 18-49, tied with NBC. (Comparisons to last fall’s premiere Friday are largely irrelevant as Fox aired a Human Target rerun followed by the soon-to-be-gone The Good Guys, none of which cracked the 1 demo rating mark.)
Looking at Dateline (2.0/6 in 18-49, 7.1 million viewers from 9-11 PM) performing way better than many of NBC’s scripted series this week (Playboy Club, Prime Suspect, Harry’s Law, Free Agents) despite airing on a low-rated night like Friday has got to give NBC brass pause. Will we see another Dateline pop up somewhere else on the schedule soon to replace any of the underachievers, or could Brian Williams’ new newsmagazine be summoned sooner than midseason? And will the network proceed with its plan to launch a new scripted series, Grimm, Fridays at 9 PM next month? With repeats of promising new comedies Up All Night and Whitney and Dateline, NBC (1.6/5, 5.8 million) finished tied for second in the demo with Fox. ABC aired reruns of Modern Family and its most promising new series so far, Revenge, leading in to 20/20 (1.0/3, 3.3 million) as the network stayed out of contention (1.0/3, 3.7 million)
CW’s new schedule-mates, Nikita and Supernatural, were down dramatically from last fall, when both had strong lead-ins. Supernatural (0.8/2, 2 million) was down 33% in the demo from last September when it followed Smallville on Friday. Nikita (0.6/2, 1.9 million) was down 47% in viewers from its premiere behind The Vampire Diaries on Thursday.
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CW was foolish to change up their Thursday and Friday schedule. Vampire Diaries and Nikita worked great together. Secret Circle is laughably bad, and deserves the Friday death slot more than Nikita or Supernatural.
A GIFTED MAN was awful.
I had a house full of people last night of all ages and none of us connected with it. Does Patrick Wilson really need to do bad CBS drama?
I agree. Vampire Diaries followed by Nikita was a good line-up and had me watching both.
Nikita was a mediocre performer last year on Thursday. It’s just a stinker of a show that lacks a loyal audience, as these Friday numbers prove.
I wonder if NBC is going to put GRIMM in one of the canceled show’s (assuming they cancel PC) slots. Judging from the trailer GRIMM looks really entertaining, but Friday nights may be the perfect slot for it since it’s a genre/sci-fi show. NBC might want to keep it there but since that show must have episodes ready to go it is probably tempting to move it.
A poor lead in and “epic” stories that run way too long are dragging Supernatural down.
Supernatural is a great show. All you Supernatural uber critics need to shut it.
CW should have pushed for a Smallville spin-off.
They should have got Lady Gaga because Carrie Underwood didn’t know what she was doing. I thought they were going to arrest him after the performance for lack of patriotism about the Global War on Terror.
Watched the infomercial for Tony Bennett and his latest albumn at 10 last night on CBS. They even had Tom Selleck sitting in the studio audience.
So let’s recap…….
no breakout hit so far for CBS
no breakout hit (and almost no passable singles) so far for NBC
no breakout hit so far for ABC
no breakout hit so far for CW
New Girl on Fox
not much left either
2 Broke Girls had a 7.0 rating in week 1. Yes, Two & A Half Men frontloaded no doubt, but let’s see what Monday has to offer first before totally saying it’s not a hit. You can’t call something a hit after one episode anyway. Rule is thumb is give it 3 weeks to settle into what it’s going to become.
It’s not a breakout hit. A breakout hit is something that shows potential on its own. If it built from Two & a Half Men, sure. But unlike New Girl, which BUILT from Glee, 2 Broke Girls lost 33% of its 18-49 lead-in. That is hardly “breakout hit.”
Some shows take 1-2 years to grow into a hit, but it’s not a breakout then. It’s rare – but happens.
But New Girl, which had a lesser rating, is a bigger breakout hit than 2 Broke Girls. Put 2 Broke Girls on its own to open an hour somewhere and see how it does.
Where is Peter Bishop?
@RECAPPER What about 2 Broke Girls? 7.1 in the demo.
Again – it could be a very solid 9:30 performer after 2.5 Men. But it’s not a “breakout hit.” It’s not going to change a night of television or reverse a downward trend at a network in any significant way. If “New Girl” can sustain its premiere night performance – that’s a huge improvement for Fox. They’ll be able to open an hour of comedy which they haven’t done in ages (Raising Hope was no “breakout hit” either even if it was passable, but it might be fine at 9:30 with a strong lead-in).
That said – let’s see how 2BG does when 2.5 Men goes down. If it continues to lose 33% of the lead-in, then there’s a problem. Hopefully it’ll lose less.
Mike & Molly is no breakout hit either, even if it’s perfectly usable.
Lost, Desperate Housewives, Idol, CSI, The Voice, Glee, Survivor, Modern Family… these are the shows that build a network’s fortunes.
Isn’t Two Broke Girls moving to 8:30? So if it builds on HIMYM, will it be a breakout hit then?
Anyway, I’d wait and see if New Girl continues to build on Glee before I called it a break out hit.
@Recapper, Revenge did very well for ABC.
Revenge was a great pilot too.
By what standard? Revenge lost almost 50% of its lead-in 18-49 audience. That’s no “breakout hit.”
Yeah – a 3.3 is acceptable – but with most shows usually performing best in their first episode, it’s likely it’ll be in the 2′s soon, which is nothing special (and if it trends downward much further it’s not even passable).
(And I loved the pilot btw. Maybe the best new hour so far. But complicated serials are really hard to “grow” week to week – which isn’t to say it can’t happen if word of mouth is huge – but a 3.3 premiere with a 6.1 lead-in doesn’t exactly bode well and certainly doesn’t count as a “breakout hit”)
So far – the season is yet another slew of shows that will be mostly forgotten – or marginal players. Certainly almost no potential game-changers based on week one.
When they are done hyping Terra Nova, Fox should pair it with Fringe. If Fringe holds they won’t kill it, but I know they want to. I still haven’t watched it yet because I taped it. Nobody watches TV on Friday.
Plenty of people watch TV on Friday. The studios are simply too dumb to exploit that audience
I tape everything Friday night and watch it over the weekend. Who doesn’t?
Unfortunately…with all the talent attached to “A Gifted Man”, this was the best they could do??? That’s really sad…maybe because it was simply a “one joke’ concept. How long is the one-dimensional dead wife unexpectedly appearing out of nowhere, going to play out before she becomes irritating to an audience??(she already was). It became outright silly…now let’s throw in a “Shamun” and a sister who doesn’t question that her brother is talking to a “dead” person. Should I go on…and don’t compare this garbage to “Medium”. That was a hit on NBC for a few seasons and was at the end of it’s run when CBS bought it.
I concur. For all the money that was spent, that execution was straight outta USC’s first year screenwriting classes.
I felt bad for Julie Benz and Patrick Wilson. You could tell neither really wanted to be there.
CW & NBC are the weak links right now and looks like one of those networks will have the distinction of canceling the first show of the new season…looking more like Playboy Club could be the first but it depends on the next two episodes and how they fare ratings-wise.
The only new shows I was even remotely interested in checking out were Person Of Interest, 2 Broke Girls, New Girl and Up All Night. All had good-to-great first episodes but Up All Night already started annoying me in ep #2.
Bring back Human Target (without the rich lady add-on) and The Good Guys for Friday nights and I’d be a happy camper.
Personally I thought New Girl had promise and the rest were pretty bad. But if Good Guys is your bar, yeah, these were all Nobel-Prize worthy.
Hey Beth, Good Guys may not have been your cup of tea but it was an awesome show that should have been on cable instead of network.
Too much is made of the demo.
Terrence, I couldn’t agree more.
The Nielsen’s ratings are a bigger joke than S&P and Moody’s. It’s in less than one percent of US households with a television and still judges a multichannel media landscape as if it was still thirty years ago when the “big” three nets were the only game in town.
In the age of narrowcasting Nielsens is a joke.
I watched GIFTED MAN on my DVR this weekend and actually thought it was pretty damn good. Patrick Wilson held my attention the entire time and the execution of the premise wasn’t as silly as I thought it would be. Curious to see what happens with this one – the story could go anywhere. I have to think there will be less dead wife as the season stretches out.
Was there a sporting event in one of the major markets on Friday night?
CSI;NY was great as usual, don’t really like Danny’s promotion though.
I like Gifted Man. Hope they keep it. Like someone said ABC has some good shows right now to. However, another one for CBS is Person of interest. Really like this show!