

Univision dominated its English-language counterparts last night, winning Monday night in adults 18-49 (2.3/6), adults 18-34 (2.5/7) and total viewers (5.7 million) with the three-hour finale of Pequeños Gigantes. Fox (2.0/5, 4.5 million) was second in the demo, paced by a new Hell’s Kitchen (2.6/6, 5.8 million) at 9 PM, which was the top-rated program of the night despite slipping 10% in the demo from last Monday. (It followed a Hell’s Kitchen rerun, which dragged down the network’s nightly average.) ABC’s two-hour Bachelor Pad (1.8/5, 5.9 million), was also down 10% from last week and edged Hell’s Kitchen as the most watched program of the night. The only other original last night was NBC’s Children of 9/11, the first of a slew of 9/11 specials to unspool on the broadcast networks this week. It drew a 1.1/3 demo rating at 10 PM, tying CBS’ Hawaii Five-0 rerun for the top spot in the hour.
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Frijoles saltarines! The latin… Sorry, I mean the young urban demographic is getting hot, you know?
So I’m guessing spanish-speaking America stayed home while the rest of us actually went out and enjoyed our Labor day, then? Their loss.
yep, everyone who speaks english had amazing labor days.
Oh I’m sure all the english speaking Americans were busy getting their groove on Monday night, the night before the work week starts (uh-huh, sure). Pequenos Gigantes is a big hit in Mexico and is hosted by Galilea Montijo, who is a very hot commodity, just married and is having a baby (think if Jennifer Anniston hosted a show with kids and hell froze over for her in her personal life). Comprendes?
I couldn’t have said it better myself.
Yep we decided to stay in and hit the piñata right in front of the TV, pendejo.
This tops off a hot Summer for Univision, which had been very competiive in young-adult demos, and often topped the 18-34 (and sometimes the 18-49′s) among broadcast networks.
Should Univision continue to do this well once the Fall TV season starts in a couple of weeks, it may represent a “sea change” in the demographics of broadcast-network TV.