Doug Aarniokoski’s post-apocalyptic action thriller The Day, which follows a group that fights to stay alive amid a war against humanity, has been sold to German-speaking Europe and Benelux by Content, which acquired foreign rights to the Luke Passmore-scripted pic just before kickoff of the Toronto Film Festival. Content head of sales Harry White negotiated the latest sale with Splendid’s Carl Rickmers. The Day, starring Shawn Ashmore, Ashley Bell and Michael Eklund, is playing in Toronto’s Midnight Madness sidebar.