Los Angeles, CA, Oct. 27, 2011 – The 2011 American Film Market today released its expanded Conference schedule with speakers encompassing a broad cross-section of key Hollywood and global players converging for the 32nd Market Nov. 2-9. Akin Gump Strauss Hauer & Feld LLP and Entertainment Partners will serve as the presenting sponsors of the AFM Conference Series, which will showcase panels on film financing, production, marketing, distribution and pitching. The five-day series will include prominent filmmakers, financiers and industry executives, covering all aspects of filmmaking from treatment to screen:

Friday, 4 November, 2011: 9:00am – 1:00pm

Finance Conference
Leading CEOs, filmmakers, financiers and studio executives converge to explore the current state of independent film financing: emerging trends, where the money is, new opportunities and incentives, and what the future holds.

Current Issues in the Production, Financing and Distribution of Independent Film

Moderator: P. John Burke, Partner, Akin Gump Strauss Hauer & Feld LLP

Panelists: Ashok Amritraj, CEO, Hyde Park Entertainment; Doug Hansen, President, Endgame Entertainment; Robert Hayward, Chief Operating Officer, Summit Entertainment, L.P.; Patrick Russo, Principal, The Salter Group; Jared Underwood, Senior Vice President, Group Manager Entertainment, Comerica Bank Entertainment Group

Global Infrastructure Opportunities and New Distribution Models

Moderator: Joe Chianese, Senior Vice President, Tax, Business Development and Production Planning, Entertainment Partners

Panelists: Leon Clarance, Chief Executive Officer, Motion Picture Capital – a Reliance Entertainment Company; Bill Fay, Former President of Production, Legendary Pictures; Mary Ann Hughes, Vice President, Film & Television Production Planning, The Walt Disney Company; Bill Johnson, Co-Founder & Partner, Inferno Entertainment; Andrew Matthews, President, RKO Films; Bahman Naraghi, Chief Operating Officer, GK Films

Saturday, 5 November, 2011: 9:00am – 1:00pm

Pitch Conference
A good pitch can get a bad film made and a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (needs to follow a tight script) and part salesmanship. Conference attendees will first learn the essential rules and tools of pitching from the experts. Then, in the AFM’s own variation of The Voice and American Idol, volunteers from the audience (you?) will pitch a panel of Hollywood decision makers. They will give unvarnished feedback on each pitch – saying what worked, what didn’t, and why. Warning: This session is not for the weak.

Presenter/ Moderator: Stephanie Palmer, Good in a Room

Initial Panelists: Tobin Armbrust, Senior Vice-President and Head of Production, Exclusive Media; Cassian Elwes, Independent Producer/ Agent

Sunday, 6 November, 2011: 9:00am – 1:00pm

Marketing Conference, sponsored by Mexican Film Commission
In the age of digital media, connecting with and engaging the audience in authentic, creative ways is critical. Word-of-mouth and friend recommendations can make or break the box office results. The gurus behind the most successful and innovative new media marketing campaigns discuss reinventing the marketing wheel, explore how the consumer can be the most effective marketing tool and reveal how to win over the broadest possible audience.

Limited & Specialty Releases

Moderator: Mark Pogachefsky, Co-Founder and President, MPRM COMMUNICATIONS

Initial Panelists: Wendy Cohen, Director, Digital Campaigns & Community, Participant Media / TakePart; Jamie Patricof, Founder, Hunting Lane Films; Dennis Rice, Founder, Visio Entertainment

Wide Releases

Moderator: Pamela Rodi, Executive Vice President, Marketing & Publicity, Myriad Pictures

Panelists: Vincent Bruzzese, President, Worldwide Motion Picture Group at IPSOS OTX MediaCT; Tomas Jegeus, Co-President, International, 20th Century Fox; Karina Kogan, Chief Marketing Officer, BUZZMEDIA; Jack Pan, EVP, Marketing, Summit Entertainment

Monday, 7 November, 2011: 9:00am – 1:00pm

Production Conference sponsored by Multi Media Risk Inc.
Brand integration and packaging often play an important role in the filmmaking process. From big budget blockbusters to art and genre films, the creative visions of directors, writers and producers are being supported, yet challenged, by these new business models and opportunities. Agents, advertisers and producers disclose what is going on behind the scenes and how to seamlessly incorporate these new decision makers into the production process.

Brand Integration

Moderator: TBA

Initial Panelists: Eric Baum, SVP, Business & Legal Affairs for Worldwide Marketing, Sony Pictures Entertainment; Xavier Kochhar, Managing Partner, MediaLink; Jordan Yospe, Counsel, Motion Picture, TV, and Brand Integration, Manatt, Phelps & Phillips, LLP

Agents/ Packaging

Moderator: Paul Hertzberg, President and CEO, CineTel Films, Inc.

Panelists: Jay Cohen, Head of Packaging and Finance, Gersh Agency; Gary Randall, Co-Founder, Boardwalk Entertainment Group; Rena Ronson, Co-Head, UTA Independent Film Group, United Talent Agency; Hal Sadoff, Head of International and Independent Film, ICM; Eric Schotz, President and CEO, LMNO Productions

Tuesday, 8 November, 2011: 9:00am – 1:00pm

Distribution Conference sponsored by MACCS International bv
Why make a film if no one will see it? Industry leaders separate fact and fiction about limited & specialized releases, film festivals and straight-to-VOD. Then they will disclose their successful strategies for managing and monetizing the proliferation of global platforms and changing release strategies.

Limited & Specialty Releases

Moderator: Steve Gaydos, Executive Editor, Variety

Panelists: David Fenkel, President, Oscilloscope Laboratories; Susan Jackson, President / Co-Founder, Freestyle Releasing; Charlotte Mickie, Executive Vice President, Entertainment One, Tom Quinn, Co-President, VOD and Digital TV, The Weinstein Company

Monetizing New Global Platforms

Moderator: Brad Kembel, Executive Vice President, International Distribution, Summit Entertainment LLC

Initial Panelists: Dan Cohen, Executive Vice President, Pay Television and Interactive Media, Disney – ABC Domestic Television; Jon Ferro, SVP Program Sales, Entertainment One; Erik Brannon, Analyst, IHS, Screendigest