
As fewer movies get made these days, the hardest thing for a director or a writer is just getting hired. Bryan Barber, who went from helming videos for bands like Outkast to making his feature debut with the stars of that group on the 2006 Prohibition Era musical Idlewild, grew so tired of getting close and losing out on big directing jobs that he hunted and secured a film-centric property to improve his odds. After the lengthy courtship of an 86-year old voiceover artist who controlled the rights, Barber will go to his next studio meeting flanked by Gigantor, the giant flying robot star of the 60s Japanese cartoon import with a catchy theme song and a family-friendly premise. Barber controls the movie, merchandise and videogame rights, and will shop a $60 million live action film he calls Transformers meets Goonies. And guess who’ll be attached as director?
Considering that robots remain hot—Hasbro told shareholders this week that another Transformers is in the offing and a Real Steel sequel is also a possibility—Barber figures there should be interest in this story of a 12-year old boy who ends up with the controls to the giant weaponized world-saving robot. Barber hopes to take the same proactive route that allowed Tate Taylor to direct the summer sleeper hit The Help (he optioned the book before it had a publisher) and years ago got Frank Darabont his directing debut on The Shawshank Redemption (Darabont had written a superb script and controlled the book, and refused to step aside even when Rob Reiner and Tom Cruise were ready to re-team after A Few Good Men).
For Barber, the Gigantor idea came out of the frustration of losing out on several big jobs that included Wolverine. While a stylish first effort, Idlewild didn’t make a lot of money and seemed to suggest an art film career more than the tent poles Barber wants to direct. The development jobs he got after Idlewild died off when the business contracted. “Shortly after my film came out, the writer’s strike killed those projects and when it was over, the number of films being made in Hollywood dropped dramatically,” Barber told me. “Suddenly there wasn’t as much room for up and coming directors. Those jobs were drawing 15-year veterans. And every time I went for a job, I’d spend huge amounts of time and my own money making presentations for each job so studios could see my vision.”
On Wolverine, Barber spent three weeks and $50,000 for a presentation that included motion capture, stunts, concept art, storyboards and sound design. Fox was impressed enough that it reimbursed Barber, but he didn’t get the job. Barber makes a living through commercials, videos, and some TV, but he tired of waiting to be chosen. After all, it was five years ago that Idlewild came out.
Said Barber: “When you hit a roadblock in this business, you can give up, but I learned a lot and made relationships through those attempts. I decided, if I was willing to invest my money to gamble on a project I didn’t own, why not spend that money on something I could control?” He saw a video box for Gigantor and remembered watching the series after school when he was a kid in the Bay Area. Barber started by calling the video company and eventually tracked the rights to 86-year old Fred Ladd. A voiceover guy for cartoons, Ladd was given control of this orphaned Japanese language cartoon nobody wanted. Ladd recut the cartoons and supplied English language dialogue for American audiences. Barber got him to agree to lunch, and that began a long courtship. A detailed storyboard presentation sold Ladd, Barber said.
“Fred had been in talks with Fox back in 1996 to do an animated film, but they didn’t agree, the regime changed and I think it just got forgotten even though anyone old enough remembers the theme song,” Barber said. “I got lucky. There’s a film here that doesn’t take itself too seriously, with heart and visual effects, about a super weapon that falls into the hands of a kid who develops the confidence to use the robot to save the world.”
Barber is now assembling a 6-minute sizzle reel–like Zack Snyder did for 300, Barber said–and he’ll soon be ready to go back to Fox and those other studios and try again. Barber is repped by WME. For those who don’t remember the Gigantor theme song, here it is:


I loved Gigantor when I was a kid. I’m not a fan of “robot” movies, but I wouldn’t miss this one!
good for him, but just because robots have been “hot” doesn’t mean they still will be by the time this comes out in a few years. I sure as hell didn’t watch Transformers or Real Steel. Idlewild was kind of boring too, but I’m not sure if it was because of the wooden acting by Outkast or the boring plot or the bad musical numbers or all of the above…
Always great to see artists take control of their own destiny. Perhaps if more focused on developing projects personally, taking the time to put real thought and creativity into it, and having a stake in them. Then we can see an influx of worthy films that audiences will want to go out and see en masse! Hey, a guy can dream right?
Good on you, Barber. About time people start realizing that they can’t rely on assignments for work.
A key element is missing here. How much did he pay (if at all) to get the rights to it?
Good for him! Smart dude.
Only one problem. Fred doesn’t own (and never has)a vertically integrated rights package and can’t do a US theatrical film without the agreement and participation of the Japanese co-owners (now their estate) that absolutely HATE him and vowed never to do business with him again.
I know, as we took a close look at this six years ago, but after discussions with Fred (who is a loon!), the Japanese owners representatives and finding the Gordian Knot that is the chain of title here, we not only passed, we ran!
Unless Fred Ladd reconciles with the Japanese co-owners of the IP this is not destined to be a theatrical.
you should check out the Cyndi Lauper song “Money Changes Everything”
the kid should have the robot enter a boxing tournament.
I remember seeing a teaser trailer for a reboot from a Chinese company about two years ago. Rights conflict?
Wow a few haters? Doesn’t matter if you hated his previous work (those who can’t shouldn’t complain about those who can or at the very least try) or whether the giant robot phase will be over by the time he gets his movie out.
I applaud Barber’s entrepreneurialism! He went out there and found something he could own and he could own and develop. Remember, Star Wars sounded cheesy… until it came out! Good luck!
Obviously the inspiration for the cartoon “Frankenstein Jr.” They even fly the same way!
Hope it works out. Chain of ownership problems was the unwritten story of the ever-profitable programming booty of U.H.F. Does anyone believe that “Iron Giant” Brad Bird wasn’t a fan of “Gigantor” – as was I? “The Iron Giant” even looks like “Gigantor.” That sounds like Gigantor. Obviously Gigantor was the original model.
Iron Giant was based on a story which came out around the same time as Gigantor.
Hot property!
/sarcasm off
Seriously, when was this thing made, the 1930s? Why even buy the rights, are there any fans for this thing?
news flash: Mickey Mouse, Superman & Batman created in the 1930s
FYI: Gigantor was on TV in the 1960s and 70s
Sure, Gigantor is in the same league as Mickey, Superman and Batman.
Good for you, Brian! Knock em dead, and it is so inspiring that you are doing this. Wish you all the best!
Since when does this count as valid news or even gossip? Who on the deadline staff is this guy sleeping with?
Remember how hard ASTROBOY and SPEED RACER tanked.
Go B-Barber!! This dude is CRAZY talented and this is the perfect project for him!!! Go CAU!!
They did a live-action GIGANTOR film in Japan several years ago.
Very inspiring, true story of not giving it up and making your own way instead of waiting for someone else to give you one.
Bryan is a visionary, with a creative mindset and the gumption to put his money where his mouth/mind are… I give him props and credit for trying to push forth and taking destiny into his own hands… Bravo Bryan! Great idea and best of luck
The arrogance of this guy… He makes one movie (not a hit, not especially well reviewed) and he wants to jump straight into $150 million tentpoles. There’s a reason he didn’t get those jobs. Maybe he should have gone after smaller-budget movies. Oh wait, he only cares about the size of the movie, not the stories they’re telling.
Man some of you are a code piece of work, I mean really, why can’t you be happy for this dude. A simple congrats will suffice. What the hell does not liking his previous work have to do with this at all. He is controlling his own fate is the point of the story.
BRYAN IS AWESOME & STAYS GETTING THE JOB DONE…!!! CONGRATULATIONS, GREAT JOB..GOD BLESS U..!!!