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The CW has bought Trending, a drama series project executive produced by Katherine Heigl, while Fox has bought Step-Dan, a multi-camera comedy written by Dan Lagana.
Inspired by the Cynthia Langston’s novel Bi-Coastal Babe, which Heigl read and fell in love with, Trending is about 26-year-old Lissa Bennett whose job is to search for the newest and hottest emerging trends in order to keep her corporate clients ahead of the curve but finds it difficult to predict the trends in her love life as well. Gren Wells will write the script and will executive produce with Katherine and Nancy Heigl through their Abishag production company, Lakeshore’s Tom Rosenberg 
and Gary Lucchesi as well as Daniel Rosenberg. CBS TV Studios is producing. Wells most recently wrote the romantic comedy A Little Bit of Heaven, starring Kate Hudson and Gael Garcia Bernal. Katherine and Nancy Heigl, who served as executive producers on the Katherine Heigl-starring movies The Ugly Truth and Life As We Know It, have been building a TV footprint for their Abishag banner. The company is involved in HBO’s movie adaptation of Ann Hood’s novel, The Knitting Circle, which is in development with Craig Wright writing and Katherine Heigl attached to star. Paradigm reps Heigl and Wells who is managed by Alan Rautbort.
Dan Lagana’s Step-Dan, from Warner Bros. TV, is inspired by Lagana’s real-life experience being a young step-dad and centers on a twenty-something guy’s relationship with his older wife and her young son. Lagana is writing/co-executive producing. Lagana co-created with comedian Bo Burnham and is executive producing the Burnham-starring comedy Zach Stone, which was recently picked up to series by MTV. On the feature side, Lagana, repped by CAA and the Gotham Group, is writing The Pool for Fox and Chernin Entertainment, with Will Speck and Josh Gordon attached to direct, and Spanking Shakespeare for Paramount.
TV Editor Nellie Andreeva - tip her here.
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Let’s analyze our internal thoughts on this headline:
CW (uh huh, off to an ok start) Buys Drama (Ok, we’re still good) Produced by (ok, keep going) Katherine (uht oh. Please don’t say who I think you’re going to say) Heigl (damnit, I’m out.)
Sample CW Development logline:
“A young woman juggles between this part of her life and that part of her life. Insert fashion, romance, done.”
I hoped this lack of originality would have gone away when Ostroff did.
The drama purchases at the CW this season are just awful…go back to high school.
Pass.
Three times today, one actor or another has attached themselves to a TV pilot concept as producer. They aren’t going to star in it, they aren’t really going to be involved in it, and each time, TV networks have turned themselves into the ass-licking dog trying to hump the leg of some feature “star.”
How pathetic.
Hey, here’s a novel concept…lets try buying things from, oh I don’t know, actual writers. You know those who actually CREATE the shows, instead of getting on your knees and fumbling for the zipper of some feature actor who brings nothing to the party.
No wonder the networks are doing drivel.
Cynthia Langston IS an actual writer and this book happens to be wonderful. Did you read the part on Post a Comment that says “don’t get your facts wrong”?
i’m one of the few people out there that actually likes heigl and thinks that she, when given the right material, actually gives compelling and endearing performances, but i laughed out loud when i read “based on bi-coastal babe, which heigl read and loved.” i reminded me of those horrible ham fisted trailers for spoof movies (ie: “from the producers who saw twilight”). regardless, the show sounds like a cw staple, meaning targeted toward femmes 12-24, and will probably do little to improve the network’s standing.
Gren Wells is kiling it. We need more women like her who are writing, directing, and producing projects for women! Bridesmaids proved that movies for women by women can have a major audience. Very exciting!
Katherine Heigl should produce a show in which writers come up with episodes where it always leads to new and innovative ways for her character to be killed. Kind of like Kenny in South Park, but more graphic, and with her playing herself.
Oooh I love Gren Wells! Can’t wait to see what she writes…
When all else fails for these movie actresses who can no longer open a movie…hey! Lets create a TV series.Better yet,let’s combine Renee Zellweger’s just bought Lifetime series with Katerine Hiegel’s piece of brilliance and wow! two pieces of crap for one.go away… I’m out too.
“but finds it difficult to predict the trends in her love life.”
UGH.
Don’t you just want to cut your wrists when you read that? Jeezus, I’m sick of seeing shows and movies like this.
Amen. Chick-lit crap is as undying as vampires…
I’ll pass on Heigl’s drama but the FOX comedy sounds interesting.