Los Angeles – Oct. 5, 2011 – IMAX Corporation and Paramount Pictures today announced that Mission: Impossible – Ghost Protocol will begin previews in IMAX beginning Friday, Dec. 16 and playing through the film’s run at the box office, which begins worldwide on Dec. 21, 2011. This marks the first time a domestic feature release has been released early in IMAX® theatres and reinforces the event nature of this highly-anticipated film. Directed by Academy Award®-winner Brad Bird, Mission: Impossible – Ghost Protocol stars Tom Cruise, Jeremy Renner, Simon Pegg and Paula Patton.
Coupled with the early window of engagement, the IMAX release of this fourth installment of Mission: Impossible features approximately 30 minutes of scenes shot with IMAX cameras. These specific sequences will expand to fill the entire screen, exclusively in IMAX, and further immerse the audience in the explosive action and vast scope of the film. One featured sequence includes the unbelievable stunt performed by Tom Cruise as he scaled the world’s tallest building, the Burj Khalifa Tower in Dubai, providing an up-close, you-are-there experience as only IMAX can.
“Brad Bird’s Mission: Impossible will be among the highlights of the holiday movie season and we’re very happy to share the film with audiences early in IMAX,” said Rob Moore, Vice Chairman of Paramount Pictures.
“We believe that the early release of this blockbuster film, shot in part with IMAX cameras, will help generate extra buzz and incremental revenue for both IMAX and the box office overall,” said IMAX CEO Richard L. Gelfond. “Today’s announcement highlights the confidence that both filmmakers and studios have in the ability of the IMAX platform to deliver an unparalleled movie-going experience and generate positive box office results, while showcasing IMAX’s flexibility and scale.”
“Paramount Pictures, Bad Robot and Tom Cruise continue to create innovative, event experiences for moviegoers and we’re ecstatic that IMAX is a featured component of that event strategy by offering fans this IMAX preview of Mission: Impossible – Ghost Protocol,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The sequences shot with IMAX cameras, coupled with the visionary storytelling of Brad Bird and incredible scope of this film will – mark my words – blow audiences away.”
The IMAX release of Mission: Impossible – Ghost Protocol will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
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So at IMAX theaters, the image on up screen is going to change size/shape according to what camera shot the scene? Don’t think I’ve ever seen that before.
And with good reason. It sounds annoying as hell!
@ Dan, in the Dark knight there was size changes and it was unnoticeable. If done right, it’s no bother.
Dan in NYC- The same thing happened for Nolan’s Dark Knight. The picture expands to fill the entire IMAX screen. It’s really wasn’t distracting in a negative way. On the contrary, it’s very effective and quite cool.
If you’ve never seen it before, then you never saw the Dark Knight in IMAX. It did the same thing.
The screen expands vertically to cover the entire IMAX width. It’s very subtle, but noticeable if you’re paying close attention.
That was how Transformers 2 was in IMAX, particularly in the fight scene in the forest. It was noticeable to me, but it wasn’t as annoying as you’d think. Some people in my group didn’t even realize it was changing.
Ah, Dan if you saw The Dark Knight in IMax then you saw it before. Personally, I can’t wait for this movie. So, so, so psyched. Love this series. Love Brad Bird. The IMax sequences are taking this to a whole other level. Might be the popcorn movie experience of the year — at least, I have hopes that it might be.
I actually love this and cannot wait to see it in IMAX. Even in the new “fake” IMAX auditoriums that are popping up everywhere, the sound system and the projection system is so much better than standard theaters. I wish and hope that more movies will be shot using IMAX cameras vs. 3D, which hopefully will be fading away soon! I can’t wait for MI and The Dark Knight Rises, which I think is going to surprise people with how much of it Nolan is actually shooing with IMAX cameras. I just hope that MI gets more than a 5 day run in IMAX since Tintin is starting on the 21st and is also an IMAX release.
This is the same technique used with The Dark Knight, most audience members don’t notice the transition, and I don’t remember hearing any conplaints from those that did…
Correction: this movie isn’t highly anticipated.
“These specific sequences will expand to fill the entire screen”. What exactly does that mean?? Are they saying most of the film will NOT be filling the entire screen, because that sounds redunkulous.
Last year at the Mission: Impossible — Ghost Protocol press conference in Dubai, Tom Cruise was quoted as saying:
“One of the things I always wanted for the franchise was for it not to have a number afterwards. I’ve never done sequels to films and I never thought of these films as sequels. Paramount has done a great job in coming up with a title, so it’s not going to be MI2, 3, 4: It’s going to be Mission: Impossible Ghost Protocol.”
I think what he meant was that all of the Mission: Impossible movies are set in their own alternate reality/universe and are not sequels or connected to each other. That explains why there is no continuity between the movies and why they keep using mostly new casts. It would have been good if they had emphasised this from the second film onwards and given each film a subtitle instead of a number.
Evidently you didn’t see The Dark Knight in IMAX, the changes between DMR and IMAX was seamless so you didn’t notice them. Personally the idea of seeing this in true IMAX has piqued my interest in this more than usual. Just a shame we in the UK have to wait until Boxing Day/Dec 26th for this.
The same thing was done for The Dark Knight in IMAX and on Blu-ray.
You don’t realize the size change at all. They did it with the Dark Knight and seeing the IMAX stuff was stunning! Blows 3D out of the water in my opinion.
The Dark Knight did the same thing for the opening robbery scene. The bigger picture was much more impersive. When they switched back to a regular scene the smaller picture wasn’t distracting since they changed it before going to a dialogue scene. Hopefully Mission Impossible will do the same.
I like that people are commenting on the aspect ratio shift not being that noticeable as a positive, I sure as hell noticed it every time, the whole image quality jumping up to the most incredible looking cinematic sharpness and clarity you have ever seen thing was pretty obvious lol. But on a serious note, it’s not a negative at all when it shifts, it goes from normal cinema quality on a giant screen to 9 or 10 times the normal cinema quality on an even gianter screen. ( I understand i may have used words that don’t exist and have terrible use of punctuation, grammar and spelling) lol