The New York Times Company has sold its Baseline unit to Project Hollywood LLC, the privately held company which is majority owned by media and Internet entrepreneurs Laurie S. Silvers and Mitchell Rubenstein. The pair previously founded the SyFy Channell and MovieTickets.com and currently own Hollywood.com, Spill.com, and Hollywood Wiretap. Baseline, based in Los Angeles, is a leading online subscription database and research service for the movie and television industries. Reports said The New York Times paid a whopping $35 million to acquire Baseline StudioSystems back in August 2006 from Hollywood Media Corp was run by the very same owners who bought it back now at a bargain basement price, Silvers and Rubenstein.
NY Times Sells TV/Movie Database Baseline
By THE DEADLINE TEAM | Friday October 7, 2011 @ 5:21pm PDTTags: The New York Times Company
This article was printed from http://www.deadline.com/2011/10/ny-times-sells-industry-database-baseline/
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It’s a good product but their subscription fees are overpriced in the marketplace compared to IMdbPro and Hollywood Creative Directory.
Good Luck Laurie and Mitchell!
oh really? HCD closed, did you not get the memo idiot
I worked at Creative Planet, right after they acquired Studio System from Brookfield, and worked on inputting hundreds of thousands of credits in their database. Their attempt to craft a slate of technology and data products for Hollywood was a smart idea; but failed big time.
This kind of data is just not able to be monetized. I mean, how much do you really think knowing who the Key Grip on “Mission Impossible” is actually worth?
Love Studio System – but NY Times crew had no idea what
to do with it. And if I’m being honest – Studio System
has been kinda lame the past couple years. We still use
it, but it’s nowhere near as up to date and detailed as
it used to be. Still love it – but they need to step
up their game.
If the Times made one fatal error, it was at the top of the pyramid. More value was destroyed, and more good people were lost due to the management style, than any other factor. I heard a rumor that the original management team might help guide the ship back onto course, and that the Times-installed president is gone now, or leaving. This is excellent news for those of us who rely on the tools over at Baseline and Studio System, and likely a sign the game will be stepped up, like agentx wants. Probably some high fives internally, too!
I agree with you the local upper management’s cost cutting only focus made it almost impossible to put out the quality product necessary to maintain the level of excellence necessary in this market.
You wanna degrade a product line and company? Install a badly behaved management team, railroad good and longtime employees and just create a hellish environment all around. Wonder what made the NYT finally wake up to the “madness” that kept being pointed out them by the employees. Congrats to the original owners/team coming back. Here’s to rebuilding and making Baseline better than before and kudos to those who weathered the storms. Could it be that the original team seeks out those forced to leave and request their return to help in this rebuilding of product and family if you will??