It looks like ABC has a hit on its hands with Once Upon A Time. In its second airing, the fairytale drama drew a 3.9 rating/10 share in 18-49, matching the fast national for its series premiere last week. (It was adjusted up to a 4.0, which will likely happen this time, too.) Once Upon A Time has emerged as the breakout broadcast drama hit this fall and is certain to land a full-season order shortly. It has been a big fall for series with fairytale elements with NBC’s Grimm also opening well on Friday. The other ABC originals last night, Desperate Housewives (3.1/7) and Pan Am (1.9/5) both went up a tenth.
Fox’s new animated series Allen Gregory (2.4/6) was off to a slow start behind the highly rated annual The Simpsons Treehouse of Horror (4.0/10), which was up 8% from last year’s Halloween special and up 33% from the last Simpsons original 4 weeks ago. Allen Gregory was well below Fox’s most recent animated series premieres, Bob’s Burgers (4.5/11) in January, which also aired behind The Simpsons but the entire Fox Sunday lineup was bolstered by a big NFL overrun that night, and The Cleveland Show (5.3/13) in September 2009. Is Fox’s back-nine order to Bob’s Burgers on the same morning Allen Gregory’s premiere numbers came in below par a coincidence? At 9 PM, Family Guy (3.2/7) was down 9% from its last original 4 weeks ago. A special The Cleveland Show (2.3/5) aired at 9:30 PM.
NBC won the night with Sunday Night Football, which recovered from last week’s low to post a 14.7 overnight rating/23 share, up 79% from last week and 25% from last year’s Week 8 game, which faced Game 4 of The World Series.
CBS’ lineup was once again shifted by an NFL overrun, with 60 Minutes starting at 7:29 PM. The venerable newsmagazine posted a football lead-in-inflated 4.2/11 in 18-49. The halo effect carried over to The Amazing Race (2.9/7, 10.9 million), which was up 7% from last week in 18-49 and posted its largest audience of the seaosn. The Good Wife (2.0/5) was flat, while CSI: Miami (2.0/5) was down 5%.
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