
This is a nice vindication for a series that never had a permanent time slot or launch date, shuffled around the schedule and bounced between fall and midseason. Getting a last-minute upgrade to Thursdays from its original Saturday(!) time slot this fall, veteran CBS utility player Rules Of Engagement (3.7/12, 11.5 million) posted its best fall premiere in four years last night. Compared with last fall, when Rules aired Mondays at 8:30 PM, the veteran comedy was up 19%. Rules delivered far stronger numbers than the comedy it replaced, rookie How To Be A Gentleman, which posted a 2.5/7 in its last Thursday airing, and matched the demo performance in the Thursday 8:30 PM slot last week of a Big Bang Theory repeat.
The Big Bang Theory (4.9/15, 14.7 million) had a great night, up 11% from its demo fast national last week to match its best Thursday demo rating with a regularly scheduled telecast and post its second-biggest audience on the night. Big Bang is expected to break the tie and post its best Thursday number when the finals are announced this afternoon as the hit comedy always gets adjusted up. UPDATE PM: It’s official – a new Thursday high for Big Bang, which rose to a 5.1 rating in 18-49 in Live+Same Day. Big Bang once again ranked as the top program on Thursday in 18-49 and total viewers. At 9 PM, Person Of Interest (2.7/7) matched its fast national from last week, as did The Mentalist (2.5/7) at 10 PM. CBS (3.2/9, 12.6 million) is expected to finish second for the night behind Fox’s coverage of Game 2 of the World Series. There is no time-adjusted data for the game, but, just like Game 1 on Wednesday, it appears to be down from the corresponding telecast last year.
There was no dead-cat bounce for recently canceled ABC drama Charlie’s Angels (1.2/4), which slipped a tenth from last week to tie its series low. Grey’s Anatomy (3.5/9) was up a tenth from its fast national last week, while Private Practice (2.4/6) was even. (Grey’s, Big Bang and Person Of Interest were adjusted up in the finals last week, while Private Practice was adjusted down). NBC aired all reruns paced by The Office (1.5/4).
The CW’s The Vampire Diaries (2.9 million, 1.3/4) was down a tenth in 18-49 but still beat Charlie’s Angels in the demo. The Secret Circle (2.1 million, 0.9/2 in 18-34 and 18-49) broadened out, up 12% in total viewers and 13% in 18-49 while keeping steady in 18-34.
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I wanna create a show like Rules. It’ll run for 10 years and nobody will even know it’s there.
I know, amazing, huh! I don’t know anyone who watches this show, let alone has even heard of it. I’ve heard of it, but thought it was cancelled years ago.
Rules is excellent. I hope David Spade is better this season. He’s the only thing I don’t enjoy about it.
Other than him, the cast is amazing.
Are you kidding, Spade is the only thing keeping this duller than dull wreck afloat. That said, he was so much better on “Just Shoot Me,” which looks like Wilde (Oscar) in comparison to “Rules.” Next week it will have to compete with a new Parks & Rec and lose the viewers it siphoned from BB.
That might say more about your knowledge of the tv business than anything else…
Some of us in the TV biz just don’t like shitty TV and don’t watch crap like Rules or Big Bang.
Anybody know why NBC went all reruns only four weeks into the new season? Did they really think Game 2 of the WS was that much of a ratings threat?
I discovered Rules of Engagement last year and it’s up there with Modern Family, Big Bang Theory and How I Met Your Mother for my favourite comedy. Two Broke Girls is starting to grow on me too.
It never gets any respect from CBS, yet it’s pretty funny and has an excellent cast! C’mon, Patrick Warburton, Goldie Hawn’s hot-looking son, and a Helen Hunt look-a-like? Awesome!
Just cause Hollywood assistants and silver lake hipsters don’t watch doesn’t mean people don’t know about it.
Actually I’m in Illinois, and we all hate it too. Go figure.
i have a theory: you can throw any crap on CBS’s schedule and people would still watch it (y’know, most old people only tune to CBS and let the TV stay on and on…and zzzzzz). how about lets throw some better and more creative shows from other networks at those slots, i’m sure the ratings would shot up for the more deserving shows. TV networks should start using other rating index method because the whole Nielsen rating methodology just does’t make any sense nowadays.
POI has a huge drop from ROE. One point drop in the demo. This show has been a huge disappointment.
Totally agree – POI sucks. What a lame Thursday CBS has become (Big Bang aside). Bet they’re losing a lot of $ too.
Couldn’t disagree more. POI is the best new show this season. I am totally addicted