Co-director Ariel Schulman explains how Catfish got him the Paranormal Activity 3 gig. Oh, to have been a fly on the wall of this studio meeting:

HuffPo: Can you talk about how you and Joost took the reins of this new Paranormal Activity film?
Schulman: Catfish had a lot to do with it. Paramount were big fans and we had been on their radar. When we first interviewed with the president of Paramount, he actually said, “If you tell me right now that Catfish is fake, you’ve got the job.” And we just went real silent. And then I said, “I’m sorry, I can’t tell you that.” Because it was real.

HuffPo: Do you think he just wanted to know because it had been driving him crazy?
Schulman: I think he figured that if we could create that authenticity dramatically, then we could do it again for this. Ultimately, we convinced them of exactly that. Catfish is completely real, but I think we have a knack for identifying the authentic moments in home video, and it plays like a narrative.

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