UPDATE, 3 PM: CEO Paul Davis says the Redbox price increase to $1.20 a night followed “several months of testing” and was designed to keep prices “as low as possible for consumers” as operating costs rise. The company says that the “vast majority” of transactions at its kiosks involve debit cards affected by the Durbin Amendment, as opposed to credit cards. Customers will still be able to rent for $1 a night through November if they reserve a DVD online and then pick it up at a kiosk. He added that the company plans to unveil a digital streaming plan by year’s end, calling it “a top priority for the company.” Davis says Redbox has seen business increase from consumers who felt “disenfranchised” by Netflix’s 60% price hike for its combo DVD rental and streaming service, but he can’t say how many people defected.
On the studio side, Davis says Paramount just extended its agreement to provide DVDs to Redbox the same day they’re available in stores through 2014. The studio will receive 100,000 shares of restricted stock in Coinstar, and can collect an additional 100,000 shares if it exercises its two options that each would extend the agreement by a year. Redbox’s day-and-date agreement with Sony runs through September 2012, and one with Lionsgate goes through August 2014. It has similar deals with Summit and Anchor Bay.
Not for nothing, but from the pattern in Coinstar trading it sure looks as though word of potentially upsetting news leaked out about an hour before the market close: Coinstar had been up all day but dropped on heavy volume around 3 ET to close down 2.3% — strange behavior on a day when the markets were up. Here’s one other possibility: Perhaps a lot of people were impressed by the blog item that BTIG’s Rich Greenfield posted around 2:30 calling on Warner Bros to make Redbox wait 60 days for DVDs.
PREVIOUS, 1:28 PM: The announcement seems to have thrown investors for a loop, even though parent company Coinstar reported 3Q earnings well above expectations. Coinstar shares are down 12% in initial after-hours trading. The company said it had net earnings of $37.1M, up 90.3% vs the same period last year, on revenues of $465.6M, up 22.5%. Earnings from continuing operations at $1.18 a share handily beat the 88 cents Wall Street expected. “Our Redbox business alone passed $1B in revenue year to date and became the leading renter of DVDs by staying focused on delivering great value and convenience to our consumers,” CEO Paul Davis said.
Still, he says that the company will increase DVD rental prices beginning October 31, although Blu-ray discs will remain $1.50 a night and video games will stay at $2. “This marks the first price increase for a Redbox standard-definition DVD rental in eight years,” Davis says. “The change is primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment.” The amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 enabled the Federal Reserve to regulate debit card interchange fees.
Coinstar says it expects to end 2011 reporting as much as $1.835B in revenues, down from three months ago, when it said that it might hit $1.85B. But earnings per share could hit $3.25, up from the maximum of $3.15 it had forecast.


First Netflix and now this. The end of the world is nigh…
20% is certainly better than 60%
A price increase pushing the first domino… it’s deja vu all over again!
A 20% jump in rental rate. Hmmm. Wonder if that will effect revenue.
The 99 percent wants $1 movies!
lol…is Coinstar serious! What land are they living on? Do they not watch the news? Now IS the time to teach ‘em all that greed is NOT good, folks! Drop ‘em! (Besides, I can’t stand patronizing STUPID people who own companies.)
Eh, the extra .20 is worth the 4 week jump on Netflix.
They do not have a 4 week jump on Netflix… they are also restricted with that dumb 28 Day window.
What four week jump? Redbox has the same 28-day delay that Netfix does.
Guess I got Redbox confused with Blockbuster. My bad. Oh well, Netflix still eats it.
First Netflix now Redbox. The only one resisting this trend is DirectTV and they are catching hell for it from Sons of Anarchy fans. Fox entertainment informed DirectTV they wanted 40% more in carriage fees for their programing and DirectTV said no.Fox said fine, then went public with the message that DirectTV chose not to carry their programming anymore (without mentioning why). Had DirectTV agreed they would have had to pass the increase down to their subscribers.
Although at first blush the Redbox price increase following the Netflix price increase seems to indicate a pattern, in substance the two situations are completely different.
With Netflix, you had a mandatory price increase if you wanted your service to stay exactly as it was before. And you had guaranteed monthly subscription fees, whether you actually watched any content at all or not.
On the other hand with Redbox, you make the decision whether to rent anything (and thereby get charged for it) every single time you rent anything. And if you watch less (so far this month I’ve only rented X-Men: First Class and Captain America), you pay less.
Now I’m not going to lie, it kind of bums me out to see Redbox raise its fees like this. But they have coupons and half-price offers all the time anyway. And besides, my wife and I watched those two movies for a total of $2.18. That means we already saved at least 99% off the retail movie theater ticket price of $56 that we would have paid to see those moviews. So I can’t really complain too much.
Operating cost increases? B.S. Why do I have to pay for your operating cost increase? You f’in pay for it you greedy f%$ks!
Increasing fees while most people are hurting is only going to cause one thing: I’ll switch to pirated stuff. I don’t do it now, but if you keep squeezing me, I’ll squeeze you.
You idiot, don’t you realize you have to pay for increases for just about everything? When you go to the grocery store, certain foods may have gone up. Buy a movie ticket; I guarantee you that ticket is more expensive now than it was 10 years ago. The list goes on and on. There’s a little thing called inflation, and also supply/demand affects prices as well. And the next hurricance/drought/natual disaster could have an impact on the pricing of certain items as well. When companies have to pay more, they pass those prices on to consumers. Nothing wrong with it. Otherwise, they wouldn’t be in business.
Wow. $.20 is enough to turn you from a law abiding citizen into a criminal. That really speaks well for your integrity. I am guessing you are one of those “Occupiers.”
What do you think, companies should stop making profits so that you can spend under a dollar to watch a DVD?
Well, they already get confused with Netflix because they sport the same color and have a similar logo. Might as well keep in step with that and jack your prices up.
Jesus …
This is actually very cheap considerin that since im in SA and here a standard dvd rental is $2.90 to $4.00 compared to the $1.20
What nerve! Raising their prices twenty cents!!! Who can afford to pay $1.20 for a movie? In fact, they should just pop out movies for free!
The Durbin amendment *reduced and capped* interchange fees. How exactly did that raise Redbox’s operating costs?
Exactly!! That part is a lame excuse. They also could charge debit card users a surcharge.
Waiting for the other shoe to drop on the 99 Cent store. Crap.
A 20 CENT INCREASE??? HOW DARE THEY THOSE GODDAMN COMMUNISTS. THE WORLD IS DOOMED.
It’s 20 cents, you guys need to get a life.
It reminds me, though, of that silly Superman movie where the villain steals a penny of each transaction or something like that. Twenty cents doesn’t seem like much, but it adds up fast for Redbox.
Office Space!!!!
Clearly we need to follow Lady Gaga and look for torrents.
The $1 per night price is too low. ALL businesses have a responsibility to cover their costs and increase their value for shareholders. 20 cents won’t break anybody, and if it does they shouldn’t be renting home entertainment products anyway.
This is why I pirate.
Everyone saying .20 isn’t a big deal is an insensitive dick.
20 cents ISN’T a big deal. It’s my money. How I feel about spending it, is my business. At least I don’t pirate films like you do.
It’s not a big deal. If you can afford a nice laptop and highspeed internet connection to pirate movies, then you can certainly afford .20. Of course, you’re probably using government handouts to do it. I hope the FBI busts down your door and drags you into court.
And it’ll probably go up again next year another .20…although this won’t hurt them now but it will starting in 2012, but they need to offer more titles than what they already have if they truly want to generate more business.
I said it with Netflix, and again with Redbox, no one controls content EXCEPT the media companies, they will decide how much people will pay, they make the movies, and they will control the prices, not Netflix, not Blockbuster, not Redbox.
And if and when Redbox starts streaming movies, the same thing will apply studios will dictate what Redbox charges, it’s their content.
Really?? I put my heart, sweat, and soul into making movies, spending years getting paid next to nothing. And the worth of what I do is so devalued that people think $1.20 is “greedy”?
Look, if you don’t think the movies coming out of Hollywood are good, don’t rent or buy them. But if you do choose to rent a movie, don’t insult me by complaining about movies costing $1.20. You aren’t entitled to anything.
And thanks to everyone who does love movies and who support the people who work in this industry with what I know are hard earned dollars. I’m just sad to see so many nickel and dimers.
@ Really: I think the problem most consumers have is not with you the film maker, but with the suits who earn 200%+ more than their assistants complaining about tight margins and needing to preserve value to shareholders.
If the suits want to preserve value to shareholders, get back to reality with C-Level executive compensation and perks. Nobody wants to pay 20% more to fund that crap. They should take the hit like the rest of the 99%.
You need to see the forest for the trees.
Okay, let’s take a look at this: the rising cost is partially attributed to none other than a Democrat, Dick Durbin, whose amendment also led to the $5 B of A charges. When you raise fees or taxes, guess what happens? Prices go up. Way to stimulate the economy, Dick.
The price rise was NOT attributed to Dick Durbin, because businesses such as Redbox, are now paying 24 cents instead of 44 cents per transaction. Maybe you need to ACTUALLY read the law, it went down not up. It could be they are paying more for the product, or it could be they just want to make more money. What ever the case YOUR WRONG, typical republican BS.
Actually, the new Durbin law does increase RedBox fees on debit cards, which has now been passed along to the consumer. The day the stock market found out about the effect of the Durbin law on RedBox, the stock tanked. Now they are making up for it by raising prices. What did you expect? You think RedBox should lose money on each movie rented?
If there is someone to blame for this, it is Durbin.
Why not just go to a $1.25 and get it over with!
Ok it’s time to teach redbox a lesson now too, greed will be the true demise to all companies that try to rape the public financially in these tuff economic times. Stand up 99% we have more power than you think! Boycott the greed!
Really? I hope this is a joke. “rape the public financially”? It is a movie rental. This is important when compared to testicular cancer or tsunami damage?
There is no “greed” involved. Corporations HAVE to raise prices to survive. Are you paying more for food than you were 20 years ago? Yes.
More for gas? Yes
More for a movie ticket? Yes
More for a car? Yes
So….tell me where “greed” comes into play.
Where does the “greed” come in?
I think the greed comes in when they are raising prices despite making record profits.
———
Redbox Q2 2011 – Operating profits $26.7 million from $13.4 million in the same quarter a year ago. Revenues up $363.9 million from $271.9 million in the same period.
Redbox Q3 2011 – Operating profits $37.1 million from $19.5 million in the same quarter a year ago. Revenue climbed 22.5% to $466 million from $380.19 million in the same period.
——-
Yes. That sounds like a dire situation where they HAVE to squeeze their userbase even more just “to survive”.
Give me a break.
Well said, Charlie.
Really? You’re getting raped because you can’t afford the extra two dimes for your evening’s entertainment? sheesh. #firstworldproblems