Parents beware: Tween and teen-aged girls who watch lots of reality TV “accept and expect a higher level of drama, aggression, and bullying in their own lives, and measure their worth primarily by their physical appearance,” according to a national survey conducted by the Girl Scout Research Institute for a report Real To Me: Girls And Reality TV. Reality TV watchers are more likely than non-watchers to believe that “gossiping is a normal part of a relationship between girls” (78% vs 54%), that “girls often have to compete for a guy’s attention” (74% vs 63%), and that girls are happier when they have a boyfriend or significant other (49% vs 28%). Reality TV watchers also focus more on their physical appearance (72% vs 42%). ”Girls today are bombarded with media — reality TV and otherwise — that more frequently portrays girls and women in competition with one another rather than in support or collaboration,” says Andrea Bastiani Archibald, Developmental Psychologist, Girl Scouts of the USA. ”This perpetuates a ‘mean-girl’ stereotype and normalizes this behavior among girls. We don’t want girls to avoid reality TV, but want them, along with their parents, to know what they are getting into when they watch it.”
The effects aren’t all bad. Researchers found that girls who regularly watch reality TV are more likely than non-watchers to aspire to leadership (46% vs 27%). They also believe that they are currently seen as a leader (75% vs 63%) and consider themselves role models for other girls (75% vs 61%). What’s more, 75% of girls say that reality TV depicts people with different backgrounds and beliefs. “We know that many girls receive inspiration and comfort from reality TV and that 62% of girls say that these types of shows have raised their awareness of social issues and causes,” says Kimberlee Salmond, Senior Researcher, Girl Scout Research Institute.


This is so great. The best thing ever posted on this site. Eat it Tyra Banks. You’re not empowering anyone, you’re choking every little girl on garbage. Wake-up. It’s disgusting.
Did something in the study directly suggest Project Runway (pictured), because I think Project Runway would not be one of the worst offenders at propelling mean-girl stereotypes in teen/tween viewers.
That’s “Real Housewives.”
There’s no cause-and-effect analysis in this data. It could be that reality TV draws people with those attributes too. Mean girls are more likely to watch reality TV, for instance.
The headline of this article, and the comment from the researcher, are therefore merely assumed – and potentially incorrect. While some are no doubt influenced, other TV research studies show minimal long-term impact of TV upon behavior. One’s family values and social context are more likely to have bigger impacts that outweigh those from TV.
Agreed. Reality TV glorifies horrible people and makes kids worship fame. There’s a warm spot in hell for the producers of these kinds of shows.
Yes, because I’m sure the only difference between the two sets of girls was whether or not they watch reality TV.
“The effects aren’t all bad.”– Well actually, deadline, they are all bad. Other recent studies indicate that employees agreed that the aggressors in the workplace end up with leadership roles BUT, those leaders are not well received by their co-workers and are often in roles far too big for their pink panties because they don’t earn their position on any real merit.
Well actually, deadline, they are all bad.—CB
Indeed the competitive, drama driven reality shows are all bad . Well stated .
It is disgustingly namby-pamby how one of the pundits does partially defend those competitive , drama driven, weird shows. They should not be defended at all , NOT even partially defended.
Worldly ambition / one upmanship to gain prestige is NOT worthwhile in the first place .
‘Let not ambition mock thy useful toil’ —to quote an older adage .
Reality t.v. is but one manifestation of an unspeakably tacky pop culture which is turning much of the youth(with the consent of the youth) into cretins and jerks .
@Ben absolutely right!
Is it just me or do the “positives” sound like negatives?
We’re creating people with a higher threshold for meanness who aspire to lead others. Guess that’s the next generation of executives.
Seems to me that these researchers have never heard of “Correlation is not Causation.” If there’s no corresponding increase in “Mean Girl” behavior in general (ie: after all other variables are factored out), then you can’t really say that these shows “encourage” ‘Mean Girl’ behavior. Okay, if we say for the sake of argument that the shows *are* intended to *encourage* Mean Girl behavior, then they suck at it, since that behavior hasn’t appreciably expanded the population of the subset of young women known as the typical Mean Girl.
At best, you can say that Mean Girls are attracted to this kind of show and therefore, the only real effect that this type of show has is to reinforce Mean Girl behavior in young women who are *already* Mean Girls, whether the makers of the given show intend to reinforce that behavior or not. And, nevertheless, as noted in the data in the second half, that doesn’t even mean that most people who watch these shows are Mean Girls.
And, let’s be honest, the makers of these shows *aren’t* trying to encourage Mean Girl behavior at all. They’re making shows about assholes for viewers (whether assholes or not) who want to watch people who act like assholes. Not my cuppa, but still.
I’m also oddly encouraged by this report. Encouraged, actually, that someone’s thinking about this. I don’t watch any more of this stuff than I see on The Soup or other clip shows. You know, because of how vile everyone is.
Human beings are hardwired to learn by what they see and what they hear. Storytelling is our preferred learning mode so whoever tells the story defines the culture. According to a Kaiser Family Foundation study released in January 2010, kids between 8 and 18 are exposed to almost 11 hours of media every day (TV-linear and on-demand, internet, film, videos, gaming, etc.,) more than the average amount of time an adult spends at their job. No longer is it our experienced and wizened elders telling a story, it’s the corporate marketers. Corporate marketers are not concerned with cultural values and imparting pro-social values on kids, they are focused on delivering eyeballs to their clients so they can sell their product. Violence, aggression, sexual pandering continues to push the envelope because it continues to deliver an audience. To say media does not affect or impact its viewers suggests a head in the sand mentality. Decades of research shows it absolutely does change our perceptions and beliefs. Whoever tells the story, defines the culture.