You can see this from the 6.6% drop in Research in Motion’s stock price today — and the mostly hostile comments over at our sister site, BGR.com. Instead of giving a rebate to millions of people affected by last week’s switching problems, RIM said today that it will let them download a dozen premium games and apps that it values at more than $100, and have a month of free Technical Support. “We are grateful to our loyal BlackBerry customers for their patience,” co-CEO Mike Lazaridis said. “We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”
Apps available for download beginning October 19 include SIMS 3, Bejeweled, NOVA, Texas Hold’em Poker 2, Bubble Bash 2, Photo Editor Ultimate, Ice Cold Apps, DriveSafe.ly Pro, iSpeech Translator Pro, and Drive Safe.ly Enterprise. But the consensus seems to be it’s too little, too late: Many of BlackBerry’s business customers will be tempted to switch to Apple’s new iPhone 4S or one of the new generation of Android phones such as the upcoming Samsung Gallaxy Nexus. Last week Forrester analyst Stephen Mann said on his blog that by failing to keep customers informed about the extent of the problems “RIM has not only now fully opened the front door to its competitors it has also invited them in and provided them with a pipe and slippers.”


Business schools used to teach how to deal with crisis like this.
I remember hearing about Tylenol as an example of a company taking a huge hit (some idiot put poison in some store bottles) and turning it around to a positive (total recall of all product, to be replaced by new packaging which introduced the tamper-proof cap.)
Netflix and Rim executives seem to have skipped that class.
Johnson & Johnson’s quick response to the “Tylenol murders” is still widely praised by PR experts as the gold standard for corporate crisis management.
Rediscovered this fact recently in the insightful documentary about the income cap called THE ONE PER CENT made by J&J heir Jamie Johnson. Streaming now on Netflix, check it out. Insightful and timely especially considering today’s Wall Street movement.
RIM will soon be joining Palm as an obsolete PDA dinosaur which failed to move with the changing market. Soon BlackBerry phones will only be used by housewives and 60 year old businessmen who are too old to bother how to use an iPhone or Android device.
Rimmed again … Blackberry will be gone by the end of the year;
Steve Job’s last blessing
They all should be shot!
And now we will await RIM’s upcoming announcement on October 20th regarding how they will address the outage that will undoubtedly occur on October 19th after millions of BlackBerry users crash their site trying to download all those free apps.
Did they do it right? No. However, in the enterprise if you want a secure system with push technology I still don’t see a competitor. iPhone better as a consumer platform? Absolutely writing this on one. The options for corporate are not good. Active sync – crap. Good software – not so good. So until a true competitor comes out RIM will be around.
Cg, sorry not sure what you mean – what can a blackberry do that an iphone/android can’t do? The last I heard was that Apple products have the most secure system!
How is this an incentive to stay with them?
‘We’ll give you useless apps that you don’t want or need for free if you stay with us.’
RIP RIM